Scarlet Hao Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Partner with V.P. and vertical leads to support large-scale projects (Energy/Infrastructure-as-a-Service) and lead end-to-end communications responsible for building relationships and serving as the "turnkey" for contract agreements.Develop and deliver tailored brand strategy for clients, focusing on brand guidelines, values, and messaging. Create marketing plans that leverage digital media, content, thought leadership, webinars, events, trends, and best practices to support service-level business goals. Meet with C-Suite, Board, MarCom teams, and other stakeholders to craft messaging, content, and overall strategy to project outreach and branding. Work closely with various departments such as marketing, sales, product, digital design, and corporate communications to ensure alignment of brand adoption and activation with overall business objectives. Provide strategic oversight to the creation, organization, and distribution of client brand assets such as logos, visuals, templates, and brand collateral. It includes establishing efficient processes and tools for asset management to support decentralized teams.

Atlanta Metropolitan Area

Lead a team of 15 digital marketing consultants and coached Digital Marketing analytical skills. Managed the development of data-driven marketing strategies for B2B and B2C SMB &ENT accounts (retail, education, healthcare and entertainment) that support “go to market” plans. Evaluated and recommended new pipeline products and opportunities based on financial viability and brand fit. Enabled high-quality measurement of global marketing programs and gathered measurement requirements, recommended appropriate metrics, performed analysis, and presented results.Advised clients on topics such as marketing transformation, media & channel strategy, marketing ROI, personalization, data & insights, marketing automation, Martech platforms, customer journeys, omnichannel content strategies, content production & campaign execution. Worked closely with key cross-functional partners to fully articulate the vision and strategy needed to produce highly successful resultsManaged and set KPI targets. Defined new project opportunities and business development activities across industries. Generated weekly data analysis and reporting.

Atlanta, Georgia, United States

Managed cross-division projects, and designed project workflows and creative projects for the State of Georgia’s public awareness and branding.Partnered with external PR firms, marketing agencies, and clients’ internal teams to develop and execute project plans.Developed content strategy aligned with the project goals and target audience. Created copy for various mediums, such as web pages, social media posts, advertisements, etc.Planned and managed marketing budgets. Gathered ROI data for use in executive-level reports focused on data storytelling, including the overall impact on the marketing support for other divisions

United States

Developed Atlanta travel industry's branding plans and presented them to international tour companies and airline companies every quarter. Developed and maintained over 1.5k+ professional contacts with international clients, marketing representatives, and partners. Represented ACVB at international trade shows and sales missions. Planned and executed marketing project budgets (over $500K/year) for the APEC market and coordinated contractual relationships between tour operators and partner organizations. Managed and optimized regional marketing campaigns and messaging strategies.

Atlanta Metropolitan Area

Developed strategies for sale products and services and provided forecast as established by department and companyAssisted with Asian market expansion, presented sales proposals to clients and contract negotiation