Scarlett Chen

Scarlett Chen Email and Phone Number

Associate Director - eCommerce and Omnichannel Business @ NielsenIQ
Shanghai, China
Scarlett Chen's Location
Shanghai, China, China
About Scarlett Chen

Experienced product marketing leader with proven track record of developing high-impact marketing projects. Expert in implementing scalable initiatives utilizing innovative techniques, consistently enhancing marketing efficiency and effectiveness.Specialties: Growth, User Acquisition, B2B Marketing, Creative Strategy, Data Analytics, Product Management, Strategy Consulting, Retail, Omnichannel,Entrepreneurship, startups.

Scarlett Chen's Current Company Details
NielsenIQ

Nielseniq

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Associate Director - eCommerce and Omnichannel Business
Shanghai, China
Website:
niq.com
Employees:
27256
Scarlett Chen Work Experience Details
  • Nielseniq
    Associate Director - Ecommerce And Omnichannel Business
    Nielseniq
    Shanghai, China
  • Nielseniq
    Associate Director - Ecommerce
    Nielseniq Jun 2024 - Present
    Shanghai, China
  • Nexttao
    Head Of Global Product Marketing
    Nexttao Jun 2023 - 2024
    Tokyo, Japan
    During my time at NEXTTAO Information Technology, I started as the CEO's Business Assistant and progressed through roles as Ecosystem Department Manager and General Manager of Commercialization and Product Ecology, finally serving as Head of International Business. This journey highlighted my growth in business development, team leadership, and international market expansion, culminating in notable achievements.•As Head of International Business from June to December 2023, I led the… Show more During my time at NEXTTAO Information Technology, I started as the CEO's Business Assistant and progressed through roles as Ecosystem Department Manager and General Manager of Commercialization and Product Ecology, finally serving as Head of International Business. This journey highlighted my growth in business development, team leadership, and international market expansion, culminating in notable achievements.•As Head of International Business from June to December 2023, I led the development and implementation of a comprehensive international strategy, establishing an office in the Japanese market within six months and achieving significant performance breakthroughs. I built and trained high-performing teams, fostering cross-cultural collaboration, keenly observing international market trends, and strengthening relationships with key international clients and partners.•From March 2021 to June 2023, as the head of Commercialization and Ecology, I managed four major business lines, leading the team to achieve a 300% revenue growth in FY21 and a 150% increase in new client signings in FY22. During this period, I negotiated and signed two key client contracts, solidifying our industry-leading position and demonstrated exceptional strategic planning and negotiation skills by playing a pivotal role in the company's investment and financing stages, securing two investment intent letters.•From October 2020 to March 2021, I established the company's ecosystem from scratch as the Ecosystem Department Manager, fostering partnerships with major players like AWS, Microsoft, and Apple, and achieving early project breakthroughs. My tenure showcased outstanding industry insight and business negotiation skills, contributing to team and project growth. Show less
  • 互道信息技术(上海)有限公司
    Director Of Strategic Partnerships
    互道信息技术(上海)有限公司 Jan 2021 - Jun 2023
    Before joining NEXTTAO, I was committed to joining a great company to give more or less of myself to change the world. It wasn't until I met NEXTTAO that I began to believe that I, as well, could create a great company.During my three years at NEXTTAO, I grew quickly from a general management position (EA to CEO) to Head of a business unit and finally to General Leader of the entire commercialization department. I am grateful to the company for giving me the opportunity - a unique charm… Show more Before joining NEXTTAO, I was committed to joining a great company to give more or less of myself to change the world. It wasn't until I met NEXTTAO that I began to believe that I, as well, could create a great company.During my three years at NEXTTAO, I grew quickly from a general management position (EA to CEO) to Head of a business unit and finally to General Leader of the entire commercialization department. I am grateful to the company for giving me the opportunity - a unique charm of a startup - and for my 'can-do' attitude and willingness to be ready for new things(take initiatives at work, go the extra mile, and don't claim credits even when they are mine).The entire team has 10 people reporting directly to me, and they are engaged in brand marketing, eco-partnership development, and product solutions-commercialization means using the team as a battle group to solidly attack one business closing loop after another.In order to improve efficiency, enhance conversion, and maintain a high average level of team capacity, I have added the building SOP from scratch to my day-to-day responsibilities. This methodology is both flexible and professional, and we have successfully replicated it across the different client groups we serve.Another highlight in my memory is the product launch that I independently planned and led. I assembled 13 partners, disassembled 40 main tasks to 100 sub-projects, totalling 3.5G of deliverables, and presented an offline feast. The product ended up generating over 50% of the company's revenue and had a gross margin of 75%, a perfect rendition of a strategic attack.Equally exciting was the Eco-Partner Conference, where I presented my strategic approach to the commercialization of NEXTTAO: Developing a "Dependency Ecology" to an "Adsorption Ecology".In all modesty, even in the year 2021, when Covid-19 is raging, we still worked together to ultimately achieved a 300% YoY breakthrough in revenue and a 120% increase in gross profit. Show less
  • 互道信息技术(上海)有限公司
    Executive Assistant To Chief Executive Officer
    互道信息技术(上海)有限公司 Jun 2020 - Jun 2023
    中国 上海
    Starting as the CEO's Business Assistant from June to October 2020, I supported the CEO in unifying company management, establishing regular management meetings, tracking key tasks, and promoting project progress. During this time, I quickly mastered the company's core business processes, displaying excellent project management and communication skills, and laying the foundation for rapid promotion.
  • Ef英孚教育
    Product Marketing Manager
    Ef英孚教育 Aug 2017 - Jun 2020
    China
    If my experience at Starbucks opened my mind to a big-picture vision for the future, my experience at EF validated that I have an unexpected talent for Sales & Marketing.At EF I experienced a major promotion (from Regional Head to Head Office), opened up 7 major cities including border areas, organized hundreds of online Webinars and offline events, and helped over 300 clients have wonderful study abroad experiences, while my personal performance brought in an average of over $4 million… Show more If my experience at Starbucks opened my mind to a big-picture vision for the future, my experience at EF validated that I have an unexpected talent for Sales & Marketing.At EF I experienced a major promotion (from Regional Head to Head Office), opened up 7 major cities including border areas, organized hundreds of online Webinars and offline events, and helped over 300 clients have wonderful study abroad experiences, while my personal performance brought in an average of over $4 million in revenue for the company each year.It must be said that EF is a very attractive company. "Open the world through Education" has made many of its employees deeply proud of what they do - not only as a business but also as a significant contribution to the progress of human society.I am one of those people who are driven by EF's corporate values and have found my niche as a product marketing specialist. I was able to accomplish almost every task given to me by the company with ease: expanding the market, fulfilling performance targets, serving customers well, etc.And this solid ability to close the business loop has allowed me to rank 1 in China many times, with the best one hitting the top 6 globally (bearing in mind that we have more than 10,000 business people worldwide).As well, in addition to helping my clients have an international perspective, I also benefit from this job. 2018 PyeongChang Winter Olympics in Korea, I participated as an outstanding employee representing EF, and at the beginning of spring 2019, as a core product operator, I also went to the west coast of the United States and Vancouver, Canada to study the work and better polish the product.Years later, I still describe the EF experience as an extremely important part of my life. It enriched my international perspective, working in a challenging field, discovering and validating my strengths and talents in pioneering, creative and communicative work. In a nutshell, making me more MARKETING! Show less
  • 星巴克中国
    Global Management Trainee
    星巴克中国 Aug 2015 - Aug 2017
    China
    Starbucks was my first official job after graduation. It was interesting to note that the reason I got the job was that I was highly recommended by the store manager for a part-time job I did on a whim in my senior year of high school. She described me as emotionally stable (which I found to be almost the most important quality for a long time afterwards), consistent in my output, and a continuously active learner - Yet such people were what Starbucks was looking for at the time and belonged to… Show more Starbucks was my first official job after graduation. It was interesting to note that the reason I got the job was that I was highly recommended by the store manager for a part-time job I did on a whim in my senior year of high school. She described me as emotionally stable (which I found to be almost the most important quality for a long time afterwards), consistent in my output, and a continuously active learner - Yet such people were what Starbucks was looking for at the time and belonged to the future backbone.During my two-year management trainee program at Starbucks, I was fortunate to experience many different types of stores, including office buildings, CBD, traffic hubs and living quarters, and those experiences helped me be well-prepared for many situations.6 months after the program began, I became a certified store manager and led my team of 50 people at its peak on our journey.Throughout the process, I know that one person can go very fast, but only a group of people can go very far. Adhering to the idea of "help others to help yourself", I have sponsored a total of 21 people, helping them to improve their professional ability vertically and expand their management scope horizontally so that they can grow up to be indispensable roles in the team.Living up to everyone's expectations, this wolfish team has also led me to create one miracle after another: the first national ranking in comprehensive performance for two consecutive years in the same type of stores, daily turnover and monthly net profit far exceeding the average, the least number of customer complaints, and the first in packaging category comprehensive retail performance from time to time, etc.At Starbucks, I was exposed to a team for the first time and led a team for the first time. Thanks to this period, a solid foundation for future development was laid through teamwork, performance management, and retail-related knowledge including order, inventory, membership management, etc. Show less
  • Camus Wines & Spirits
    Digital Marketing
    Camus Wines & Spirits Sep 2014 - Aug 2015
    中国 上海
    内容:始创于1863年的卡慕干邑是世界干邑顶级品牌,享有盛誉、尊崇达150年之久。卡幕家族传承五代至今无止境地追求着干邑酿造的极致,是全球最大的、唯一完全由家族掌控的独立干邑世家。低调、奢华,以及藏有来自世界各大著名酒庄的名贵香槟和葡萄酒的卡慕世家酒廊是目前北京最高端的私人会所之一,为热爱品酒的高雅人士提供一个交流和享受生活的理想场所。成果:1)独立负责KOL与媒体沟通宣传的要素,通过组织线下私享品酒会,增强品牌影响力; 2)独立负责核心产品新媒体文案书写,包括运营微信公众号粉丝数20000+人(环比增长10%),平均文章阅读数 8000+ (环比增长30%),微博粉丝数16960 人(环比增长1.5%)。
  • 明思力集团
    Public Relations
    明思力集团 Jun 2013 - Sep 2014
    中国 上海
    北京明思力公关顾问有限公司隶属于阳狮集团的战略咨询和摄众传播机构——明思力集团,在全球拥有100多个办事处和 3500 名专业顾问,凭借专业的市场洞察和创意以及高质量项目执行, 为客户提供全方位的战略传播咨询,包括市场传播、企 业传播、金融传播、公共事务、声誉管理、危机管理、整合营销、体验式营销。

Scarlett Chen Skills

市场研究 Entrepreneurship Public Relations 社交媒体 International Business 团队合作 Sales And Marketing Public Speaking 异议处理 营销战略 沟通交流 项目管理 People Care 战略规划 Culture Change

Scarlett Chen Education Details

Frequently Asked Questions about Scarlett Chen

What company does Scarlett Chen work for?

Scarlett Chen works for Nielseniq

What is Scarlett Chen's role at the current company?

Scarlett Chen's current role is Associate Director - eCommerce and Omnichannel Business.

What schools did Scarlett Chen attend?

Scarlett Chen attended 上海对外经贸大学, Shanghai Foreign Language School Affiliated To Sisu.

What skills is Scarlett Chen known for?

Scarlett Chen has skills like 市场研究, Entrepreneurship, Public Relations, 社交媒体, International Business, 团队合作, Sales And Marketing, Public Speaking, 异议处理, 营销战略, 沟通交流, 项目管理.

Who are Scarlett Chen's colleagues?

Scarlett Chen's colleagues are Suman Pasi, Krishna Birare, Daniel Cornelio Reyes, Petar Hornjak, Oren Rob, Jacek K., Guillermo Flores.

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