I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics.I've been consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, event caterers, real estate agents, and small businesses.I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results.My sweet spots are the intersection of process improvement, strategy, and technology. I have successfully delivered many process and profitability improvement projects across multiple business units and departments, and startups. I will analyze your product's insight & will create a strong marketing strategy using my analysis. Traffic, conversion, social engagement, along with setting up the tracking!I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics, and other tracking tools to track and attribute new leads and sales, ensuring that my clients get results.Being an entrepreneur myself, I understand what matters most to a business — it’s getting results.I communicate results and keep my clients in the know with regular updates, personalized reports, and interactive dashboards.I can help turn a lousy campaign around, build new campaigns, or improve your current ones.I look forward to meeting you to see if I can help you with your project!What I use:Advertising — Google Ads, Facebook AdsWebsites, Funnels, and Landing Pages — WordPress, Clickfunnels, UnbounceAnalytics — Google Analytics, Segmetrics, Google Tag Manager, Facebook PixelReporting — Google Data Studio, Google SheetsOther Tools — Zapier, Mailchimp, Aweber, Canva, Photoshop
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Sales And Marketing SpecialistBiiview Oct 2023 - PresentCalifornia, Us -
Senior Marketing ManagerCoinfabric Jan 2020 - Oct 20231)Drive meaningful partnerships with Defi and crypto first top players.Identify partners and onboard them taking into account technical needs and requirements.2)Manage a pipeline of inbound and self-sourced leads to identify, engage, and develop relationships with potential partners and clients, including opportunity tracking, calls, and follow-up.3)Understanding of blockchain products and technology to inform and influence our product roadmap and support and execute on product plans.4)Track, analyse, influence and communicate key metrics to build opportunities.Build a strong network of contacts within the blockchain industry and be able to leverage it to strengthen the business5)Defined and executed messaging and positioning for the product suiteCommunicate and value proposition through training and marketing materials that support lead-nurturing, conversion, and customer retention efforts6)Have strong technical knowledge in the competitive space, emerging trends and customer use cases across DeFi and Web 37)Created a customer reference program to engage our customers and showcase success8)Have a strong interest for the world of DeFi, a passion for web 3 technology and intellectual curiosity for a space that is rapidly growing.9)Mapping out user journey and increasing user funnel conversion through surfacing product ask, user education, operation campaign.10)Unlocking new user growth through product offerings design, content marketing, social media campaigns and affiliate collaborations.11)Designing reward systems to increase engagement, retention users and attract new customers.12)Establishing relationships with merchant partners and negotiate global partnership deals13)Coordinating and projecting managed marketing campaigns with sales and development teams. -
Digital Marketing ManagerA3Logics May 2017 - Dec 2019Carlsbad, California, UsVisualised The CRM tool To Determine & Analyse Sales Pipeline.• Expert In SaaS based Front End Creations.• Have Created Regular Posts SME's and enhanced their growth by 70 percent.• Proficient In PowerPoint & Word Creations.• Exceptional Analytical Skills When It Comes To Paid Campaigns.• Analysing Fundamental, Most Searched Keywords Through SEMrush & Google Keywords Planner.• Expertise In Running Facebook Ads, Instagram ads to generate leads via B2B & B2C promotionalactivities.• Exceptional Knowledge Regarding ERPnext Crm/sales pipeline monitoring.• E-commerce development using flectra.• Analyzing Competitors Domains Using MOZ & Swot Analysis.Serve as a visionary for social media and digital content strategy, acting as a proactive subject matter expert in social and digital media and developing team guidelines and protocols along with an ongoing staff and training programEstablish short- and long- range objectives and develop strategic and technical plans for implementing social media campaignsWork with IT staff and web provider/ OCM web developers to troubleshoot issues and integrate social media and the website, along with integration.Ensure digital opportunities are maximized by integrating into all marketing plans and practices working across functional departments and marketsActive role in managing marketing department editorial calendar and dictate digital content for publishingDrive success for all digital marketing efforts through SEO, SEM campaigns, content marketing, digital tool analytics and social media monitoringPlanning and organisingBuilding relationships & management of internal business stakeholders, media buying and digital creative agenciesPresenting and communicating informationResponsible for maintaining workflow, budget and planning standards in the digital space.
Scarlett Morando Education Details
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Coventry UniversityDigital/Multimedia And Information Resources Design
Frequently Asked Questions about Scarlett Morando
What company does Scarlett Morando work for?
Scarlett Morando works for Biiview
What is Scarlett Morando's role at the current company?
Scarlett Morando's current role is Sales And Marketing Specialist at BiiView.
What schools did Scarlett Morando attend?
Scarlett Morando attended Coventry University.
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