Scarlett Salter Email & Phone Number

Thousand Oaks, Ca, Us

California, United States

• Strategizes and implements plans for key categories, brands, and collections to meet KPIs and margin targets• Manages an inventory valued at $7M and 4,500 styles (225k SKUs) - contributed to YoY growth ranging from 92% to 2% over a decade• Oversees annual rebate programs and supplier partnerships, yielding $300-400k in margin gains• Coordinates promotional calendars aligned with merchandising strategies, fostering partnerships withover 50 vendors• Promotes key categories, products, and brands, resulting in increased conversion rates• Leads new product launches and pricing strategies, shaping the product assortment mix• Collaborates on unified GTM plans• Evaluates and enhances daily/weekly online merchandising strategies, optimizing the shoppingexperience• Curates customized assortments to meet business needs• Manages product catalog taxonomy, enhances PDP experience• Maintains data architecture for products, including categories, attributes, and inventory mgmt• Aligns merchandising efforts with marketing and margin goals• Develops strategies for excess inventory mgmt• Utilizes web analytics to comprehend customer behavior and pinpoint opportunities and threats• Delivers reports on product performance and markdown frequencyConducts ongoing competitive analysis and scouting for innovative concepts• Spearheaded the implementation of quality assurance processes for products, categorization, pricing, size charts, and personalization• Collaborates with internal development teams to enhance efficiency through automation and exports• Identifies growth/decline opportunities in product assortment by category through market trend analysis, competitive landscape assessment, and historical performance evaluation• Collaborates with performance marketing to bolster SEO efforts, engages in A/B testing, and collects customer behavior data such as product views, conversion & bounce rates, engagement metrics to optimize navigation, content & product strategies

Greater Los Angeles Area

-Category focus on: Beauty & Fashion Accessories, Baby Gear, Furniture (Home, Nursery and Juvenile)-Solicit and set-up new vendors-Develop business strategies and seasonal plans to maximize the development of the brand/vendor-Responsible for maintaining existing vendor accounts and product selection across all functions while working closely with production, quality control, customer service, marketing and logistic departments-Negotiate promotional discounts with vendors-Present new category suggestions per vendor-Merchandise and promote vendor’s product line-up-Analyze data reports and effectively propose changes/adjustments-Build and maintain strong vendor relationships-Managed $5 million dollars annually

Greater Los Angeles Area

Buyer for Fashion, Jewelry, Watches, Baby Gear, Beauty, For the Home and Furniture-Established Venue to the vendor community and formed strategic relationships with distributors and boutique companies-Improved overall sales and profits by expanding brands across 3 categories: Fashion, Baby and Beauty*Handbag monthly sales $175k Brands include: Kate Spade, BCBG, Kenneth Cole, Isabella Fiore and Donald Pliner.*Built baby category from ground up. Monthly sales grew to $25k in just 4 months. Brands include: Graco, BabyBjorn, Britax, Maclaren and Tiny Love*Beauty monthly sales $150k-Secured Marketing Support/Co-Op-Negotiated pricing across all products to meet margin goals -Scrutinized forecasts and accurately adjusted them to minimize Venue’s overall financial exposure -Presented a proud and wide assortment of name brands in all categories -Selected product and provided copy to feature in the monthly catalog and online website-Worked with marketing team and manufacturer for special promotions -Understanding of open-to-buy budgeting, updated receipt flow, sales projections, worked with vendors on delivery schedules.-Attended Trade Shows and Market Weeks: New York, Las Vegas and Los Angeles-Followed Market Trends

Greater Los Angeles Area

Design, merchandising, operations, sales-Create relevant product assortments that drive business-Creating exclusive design concepts for department stores and private label-Research trend for target market, compile competitive shopping analysis and present relevant conclusions.-Communicating with factory regarding production details-Drive the finalization process by determining target retails, costs, and margin goals-Design, merchandise and develop four collections annually-Overseas resourcing of leather and raw materials-Trade shows: New York, Los Angeles, and Las Vegas-In-house and field sales-Product sold to Nordstrom, HSN, Fred Segal, Henri Bendels and luxury boutiques across US.-Nominated for best overall style award by Handbag Designer 101

Greater Los Angeles Area

Design, operations and sales of a high-end leather handbag company.-Product development for a better handbag collection-Strong analytical, communication and presentation skills-Comprehensive understanding of retail math-Manage product costs and contribution margin to meet company objectives and customer needs-Ability to take initiative, ownership and accountability for business-Communicate all pertinent information to vendors to ensure pricing is accurate-Able to schedule and coordinate the various stages of production development-Communicate efficiently with contractor on production issues-Trade shows: New York Los Angeles, Las Vegas-Collection merchandising-Competitive shopping and trends-Outstanding leather resources-Strong sense of teamwork, ability to multi-task, leadership skills, ability to motivate and develop a team-In-house and field sales