Scarlett Yates Email & Phone Number

Australia

Sydney, New South Wales, Australia

• Managing CAMILLA’s CRM digital marketing channel across AU/UK/EU/US markets.
• Leading the day-to-day planning, execution, and optimisation of CRM strategy and campaigns across the organisation; with a view to drive engagement, retention, reduce churn, increase life-time-value and achieve.
• Developing an in-depth customer segmentation strategy and implementation plan, rejecting a ‘one-size fits all approach’ and instead ensuring communications are data-led and… Show more
• Developing an in-depth customer segmentation strategy and implementation plan, rejecting a ‘one-size fits all approach’ and instead ensuring communications are data-led and highly tailored to specific customer groups.
• Collaborate with wider Digital, Ecommerce and Creative teams to create on-brand, coherent multi-channel campaigns.
• Acting as the ‘voice of the customer’ – understanding CAMILLA’s key customer groups and ensuring all communications are informed and customer-centric.

• Brand management of key professional hair brands within the business
• Development of tactical long and short-term marketing plans for key brands; designed to increase revenue and profit, generate brand awareness and build long-term customer brand loyalty
• Key stakeholder in managing how key brands are promoted throughout the business, ensuring a 360 customer experience. Overseeing all marketing channels including in-store, online, social media, CRM, print, advertising.
• … Show more
• Creation of in-depth brand reports, analysing brand sales figures, reporting on internal/ external factors, forecasting and setting targets which form the basis of brand marketing strategies Show less

• Planning, creation and implementation of CRM campaigning across 3 key brands: sk:n clinics,DestinationSkin & The Harley Medical Group
• Working with a database of a combined 1.5 million+ customers, developing in-depth customersegmentation, automated customer journeys and compelling campaigns
• Key responsibility of managing and implementing the design, copywriting, build, delivery,optimisation, testing and analysis of CRM campaigns
• Working closely with brand managers… Show more
• Working closely with brand managers, social & content, paid media, data and design team todevelop coherent, on-brand multichannel campaigns
• Based on the customer lifecycle, delivering personalised, targeted campaigns aimed atextending and nourishing existing customer relationships, based on in-depth segmentation Show less

• Day-to-day tracking of marketing performance, measured through KPI’s such as ROI, conversion rate, customer lifetime value, CTR etc..
• Creation of creative and engaging brand marketing content – working alongside the in-house design team.
• Understanding key customer segments and performing targeting based on consumer behaviour.
• Planning and execution of individual brand campaigns, with a key focus of building customer loyalty, driving interaction and engagement; whilst ensuring… Show more
• Planning and execution of individual brand campaigns, with a key focus of building customer loyalty, driving interaction and engagement; whilst ensuring high performance and revenue growth. Show less

• Creation and implementation of individual brand marketing plans- outlining planed marketing & advertising activity in order to achieve projected revenue growth
• Tracking and measurement of marketing performance by analysing KPI’s such as response rates, leads, sales, retention, ROI & CPA
• Ensuring speed to market- achieved through gaining insight from account managers, identifying market trends or through data analysis. Then delivering through relevant marketing channels quickly and… Show more
• Ensuring speed to market- achieved through gaining insight from account managers, identifying market trends or through data analysis. Then delivering through relevant marketing channels quickly and efficiently in order.
• Management of email marketing campaigns sent to a database of 600k+ subscribers, communicating key campaign messaging and product information through engaging content; ensuring consistency in design, branding and tone.
• Overseeing the implementation of both traditional and non-traditional marketing activity through multiple channels such as email, social media, direct mail & national press advertisements. Ensuring this is in executed.

• Aiding in the execution of email marketing campaigns sent to a database of 600,000+ subscribers
• Day-to-day management of email marketing requests - creating and scheduling on-brand email campaigns
• Assisting in the implementation of email marketing strategies
• Conducting in-depth competitor analysis
• Producing weekly reports reviewing company figures on revenue, brand growth, market shares etc.
• Creating/ editing HTML coded emails in Adobe Dream Weaver and Ongage… Show more

Birmingham, United Kingdom

• Developing marketing strategy
• Launching the brands social media presence
• Aiding in day-to-day running of the brands Shopify ecommerce store- www.globalgourmetexchange.com
• Using marketing metrics to interpret website and social media analytical data
• Playing an active role in launching the brand at the BBC Good Food Show
• Conducting qualitative market research at the BBC Good Food Show, which provided vital insight into the brands key customer segments… Show more

Birmingham, United Kingdom

• Providing excellent customer service, going above and beyond to ensure optimum customer satisfaction in order to maximise store sales figures
• Working in a fast paced environment, evidencing I work well under pressure in addition to adhering to strict deadlines
• In the absence of management, given more senior responsibilities of task delegation and overall supervision of colleagues
• Working successfully amongst a team, having strong communication skills and a team player… Show more
• Working successfully amongst a team, having strong communication skills and a team player mentality Show less

Birmingham, United Kingdom

Bachelor Of Arts - Ba, Business And Marketing, 1St Class Honours

Marketing modules undertaken: Marketing Fundamentals Managing the Brand Marketing, Advertising and Public Relations Marketing Research.

Btec Level 3 Extended Diploma, Art And Design, Distinction, Distinction, Distinction*

Modules included: Experimental Imagery in Photography Design Methods in Art and Design Ideas and Concepts in Art and Design Communication.

Gcse'S

Art- A Textiles- A Religious Education- A Chemistry- A Physics- A English Literature- B English Language- B I.C.T- B Mathematics- B.