Scott Cramer Email & Phone Number

Florida, United States

Tampa/St. Petersburg, Florida Area

Palm Harbor, Florida

Lead strategic project oversight and consultation for key go to market bank/credit union commercial and retail online banking initiatives. Responsible for advising CTO’s, CIO’s, CMO’s, COO’s and other key stake holders on go to market strategic planning, solution delivery and roll-out

Tampa/St. Petersburg, Florida Area

• Oversee all operational, strategic, IT and HR functions
• Provide programmatic leadership and input for all strategic plan development and implementation with the senior team and staff.
• Plan and direct all aspects of the organization's operational policies, objectives, initiatives.
• Execute on the strategic plan for the attainment of short- and long-term financial and operational goals.
• Align people, process, tools and technologies to optimize future growth of the company.

Tampa/St. Petersburg, Florida Area

• Reengineered and lead solutions consulting team with expertise in all areas of electronic banking and payments - credit/debit/prepaid, ecommerce, bill pay, RDC, online/mobile banking and call center outsourcing
• Built sales operations team to support all functions for 60+ new sales and account executive team members.
• Responsible for supporting executive management in developing the go to market sales strategy and execution plan
• Member of the PSCU CEO Executive Committee charged with driving strategic direction of the company, comprised of 810 credit unions with a $400+ million dollar revenue stream

Jacksonville, Florida Area

• Grew product line revenue 105% to $81 million dollars and increased net margin by 10%
• Managed multi-million dollar portfolio of products targeted at the top 750 global banks
• Lead product management, business analyst teams
• Responsible for market strategy and delivery for all channels products. Areas of responsibility included: o Market sizing o Financial performance against annual budget o Global execution of market plan for sales teams.

Jacksonville, Florida Area

• Developed team of highly sought after business and technical Subject Matter Experts
• Areas of focus included consulting and sales support for retail and commercial banks contact centers, branches, internet banking and back office solutions
• Business and technological expertise in: contact management, sales management, sales tools, customer service, deposit account and loan originations, customer pricing and profitability, marketing/campaign management.
• Business Consulting responsibilities included client consulting, product management liaison, development liaison, professional services liaison, product presenter, contract support, ROI/business justification.
• Closed contracts with Bank of America, Bank of America Military, Hibernia/Capital One, Comerica, Bank of the West, ABN Amro, Net Bank, Signature Bank, RBC Centura, JPMC, Harris Bank, Bank Leumi, Webster Bank

Duluth, Georgia

• Exceeded annual sales goal by 140%
• Commercial lending to companies ranging from 10 million in sales to 50 million in sales
• Responsible for the underwriting and sales/relationship management of 20 million dollar book of business, with 100% of client base retention

Athens, Georgia Area

• Manage strategic planning, budget planning, sales, service, marketing, training, operations, security and human resources for branch system of six offices located in Athens, Winder, Gainesville and Jefferson
• Implemented SouthTrust sales culture, policies and procedures for four operationally converted branches in the region
• Led newly converted region to victory in bank-wide peer group competition
• Coordinated sales training and communication efforts between branch teams and direct lines of business which include Trust Services, Investments, Annuities/Insurance, Mortgage Lending, Commercial Lending and Business.
• Member of the SouthTrust Georgia Quality Council Committee and Co-Chairman of the Employee Retention Committee

Athens, Georgia Area

• Instrumental in increasing product sales by 40% for the one billion dollar division
• Created and managed sales program for eleven retail branches including goals and tracking, facilitating branch sales meetings, coaching, rewards and recognition, promotions/campaigns
• Coordinated and reviewed marketing and training to coincide with the sales program
• Responsible for Management Trainee Program and Branch Manager performance reviews

Snellville, GA

• Consistently exceeded sales goals by over $300%
• Responsible for building and maintaining customer base in the Southeastern United States
• Supported staff’s ongoing improvement through facilitating and implementing seminars to continuously enhance their sales and service skills
• Oversaw operations and prepared accounting statements, taxes, and payroll

Snellville, GA

• Controlled cash inflow, outflow, payables and receivables for company
• Implemented credit screening process for new and existing accounts
• Responsible for accounting, payroll, taxes, insurance, benefits, retirement plans and continuing education programs
• Designed and programmed Access databases to coordinate accounting, operations and sales support into one unified program

Jacksonville, Florida Area

• Increased sales from an 80% monthly average to over 120% of monthly sales goals
• Office received “Most Improved Office” Award for the second quarter of 1994

Jacksonville, Florida Area

• Participated in financial, management and sales classes as part of an intensive bank management training program

Master Of Business Administration (Mba), Industry And Competitive Analysis

University Of Georgia, Banking Administration

Bba, Finance, Marketing

Activities and Societies: Alpha Kappa PSI Business Fraternity