Oversees analytics across all business units for both online and offline channels for FIGS.Working in partnership with Execuitve Team to build out our long term strategic planning process in addition to working closely with the GM of international on International Expansion. Our analytics focus ranges from A/B testing, to marketing analytics and modeling, to retail and international GTM measurement plans, operations, site optimization, customer behavior and beyond. We are a team of internal consultants, striving to answer business problems and drive strategic decisions all backed by data and insights.

Elevated role to report to the CFO while supporting the GM of International, Head of Digital Product and Chief Merchandising Officer. My team serves as internal consultants with a broad toolkit of analytic capabilities ranging from Data Science to Customer Insights to Reporting to Strategic PlanningCurrently working on: Stretching to help stand up Strategy as a function while also:Analyzing value / optimal mix of product offerings on siteResetting weekly reportingInternational strategy and market researchTest design with international, app and siteSKU rationalization tool creationCustomer profile creation

My cross-functional team is tasked with responding to the business's needs with a broad toolkit of analytic capabilities with exposure to all levels of the business from C-suite down. / Strategic Analytics + Direction / Visualization + Executive Reporting / User Journey + UX + AB Testing / Predictive Modeling + Advanced Analyticscheck us out @ wearfigs.com

Growing our understanding of how members move from online to offline, and how we can better serve both the consumer and Nike along the way.

Put simply, we are a team of analytics Swiss Army Knives for Nike Direct leadership. We operate similar to internal consultants, with our work stretching across a wide purview of both the business and analytics, including but not limited to:Membership, Omnichannel (O2O), Post-purchase, E-commerce, Operations, Finance, Test Design, Visualization and Machine Learning

Amazon Prime at Whole Foods Market loyalty program analytics global leadDirectly managed the Customer Analytics team within Marketing Analytics for Whole Foods with primary responsibilities of: / Loyalty Analytics / Segmentation / Test & Learn

Analytics for Nike.com with responsibilities including but not limited to analyses involving: Sales, channel attribution, pricing, web, operations, merchandising, consumer behavior and UXManage a direct report and act as the lead for all Nike.com customization analytics projects

Oversaw the analysis of categories approaching $1Billion in revenue for 2015• Categories analyzed include Food Programs, Dispensed Beverages, Non-Alcoholic Beverages, Alcoholic Beverages, and Tobacco• Directly manage two analysts, delegating projects from the above categories• Promoted twice within 2 years• Perform and teach statistical and financial modeling techniques including but not limited to Multivariable Regression, Logistic Regression, Clustering, Segmentation, Simulations (Monte Carlo & Brownian Motion), and Time Series• Actively learning new programs and analysis techniques, and encouraging my team to be self-starters and to continually develop• Performs ad hoc requests for reports determining promotions trends, product launches, exception reporting analysis, etc.• Provides detailed analyses to Senior Leadership of weekly and monthly financial performances. • Leverage SQL database in the utilization of internal data for optimization of future and current marketing initiatives•Selected to serve on the newly formed Site Selection Committee to help provide holistic views on new RaceTrac locations•Selected to be a part of the RaceTrac Mentorship Program, which required the grooming and growth of an assigned intern over the course of a 10 week period

Promoted to Senior Analyst in a little over a year

Promoted to Analyst II after 6 months

Traditional Marketing and Web AnalyticsClients supported: US Marine Corps, Shell, Jiffy Lube, Transamerica & Pennzoil