• Responsible for commercial and market strategies for México and CLARO Video in Latam. • Negotiation of linear distribution of basic and premium TV channels and TVEverywhere platform (VOD, CatchUp, Streaming).• Participation in OTT products (Disney+ and Star+) in Mexico.• Responsible for structuring, planning and execution of budget control of the team.• Public Relations strategy and execution.• Supervision and execution of internal strategy processes for CRM development. • Oversight of streaming services, online platforms, distribution agreements and content licensing (Disney+ and Star+).• Teamwork with internal support areas (Legal, Marketing, Human resources, Finance, Taxes).

• Preparation and control of budgets for basic and premium channels, and OTT Platform.• Responsible for commercial and market strategies for México territory • Negotiation of linear distribution of basic and premium TV channels and TVEverywhere platform (VOD, CatchUp, Streaming).• Lead the launch strategy and commercial operation for FOX App OTT product in Mexico• Responsible for structuring, planning and execution of budget control of the team.• Public Relations strategy and execution• Oversight of streaming services, online platform, distribution agreements and content licensing (FOX APP).• Teamwork with internal support areas (Legal, Marketing, Human resources, Finance, Taxes).

• Budget control and development of commercial and market strategies for the distribution of BBC Entertainment and CBeebies TV channels• Participation in the development and launch of BBC HD signal, as well as marketing, VOD content, planning and development of affiliate marketing strategies and promotions• Public Relations strategy and execution• Direct contact with pay TV operators in different technologies.• Report results to the Vice President of Sales.

• Product development: Follow-up of competitive, market and custom studies, adoption of new technologies, strategy of developments.• Product pricing, development of commercial strategy for product plans that stand alone or combined 4-play, • Review and analysis of margins, product budgeting.• P&L analysis of new products, impact of advertising and sales campaigns, direct marketing and branding strategies.• Negotiation and contracting of TV and VOD signals• Development of projects and alliances for products.• Report results to the Vice President of Marketing.

• Development of the commercial strategy of all products • Sales plan objectives • Product offerings• Product pricing analysis, implementation of business plans for 2 and 3 play products• Development of budget, cost, analysis and product margins for individual and package plans. Work processes of all sales teams nationwide.• Launching of service platform for mini basic tier, digital tier, PPV and VOD, HD channels and fixed phone.• Direct negotiation with the PayTV signal providers, development of lineup for mini-channel basic, extended, digital platforms, VOD, HD and fixed phone.• Report results to CEO

• Direct negotiation with affiliates• Internal coordination with all marketing channels teams• Development of marketing research strategies, • Creation, planning and development of promotions for HBO premium channels: HBO, HBO Plus, Cinemax, • Creation, planning and development of promotions for HBO basic channels: Sony Entertainment Television, The Warner Channel, A&E Mundo, E! Entertainment, AXN, The History Channel.• Launch of Disney Channel on premium services

• Production Assistant for video shooting commercial clips, developing general activities of production.