Sanem Ceyhan Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

• Builds up the brand strategy, devises marketing plans, and implements directly and via contractors.• Manages the product portfolio and co-operates with product management team for improvements in products.• Prepares and manages the sales and marketing budgets.• Owns sales quota, and assigns annual sales targets on sales team based on customer segment and territory. Having revenue and margin targets, take actions to control P&L. • Responsible of improving the customer… Show more • Builds up the brand strategy, devises marketing plans, and implements directly and via contractors.• Manages the product portfolio and co-operates with product management team for improvements in products.• Prepares and manages the sales and marketing budgets.• Owns sales quota, and assigns annual sales targets on sales team based on customer segment and territory. Having revenue and margin targets, take actions to control P&L. • Responsible of improving the customer satisfaction while organizing all the sales and brand strategy activities.• Plans and implements lead generation, sales activities. Regularly reports sales forecasts and pipeline status to the management.• Conducts the operations on the CRM systems, supervises sales processes per opportunity, and engage with top customers ranging from manufacturing, telecoms, public sector etc. • Co-operating with design team, supervises all printed materials, web site, and other relevant marketing and brand related materials.Key Accomplishments• Established an operational framework to control product costs, profitibality, fixed and variable expenditures. Improved P&L by 9% in 6 months.• Led the incubation of new CRM system and set up regular sales forecast structure. Opportunity conversation rate improved from 0.11 to 0.22 in 3 months.• Directly involved in the key sales/rents such as Cumhurbaskanligi Bisiklet Turu, Esenyurt Municipality, Aduket Reklam. Show less

Istanbul, Turkey

• Managed all the marketing activities (strategies, media planning, special campaigns etc.) including the production of the graphic designs of all customer promotion items. • Planned, negotiated and purchased media buys, including TV, radio, print and digital. • Collaborated with manufacturers in China, Italy and Turkey in order to control repository and supply customer orders. Managed graphic design team for the improvements in new products.• Worked with main company in Italy in… Show more • Managed all the marketing activities (strategies, media planning, special campaigns etc.) including the production of the graphic designs of all customer promotion items. • Planned, negotiated and purchased media buys, including TV, radio, print and digital. • Collaborated with manufacturers in China, Italy and Turkey in order to control repository and supply customer orders. Managed graphic design team for the improvements in new products.• Worked with main company in Italy in order to set the prices of the products according to dynamics of Turkish market. while handling the graphic design team and synchronize with sales department. • Co-operated with sales department in accordance with projects and sales campaigns.• Designed projects to improve profitability in line with marketing strategy.• Defined and implemented all the marketing needs and brand identity of the company. Conducted the usage of brand identity in all areas.• Supervised the design of all marketing materials including printed documents and web site.• Actively observed the competition and market trends, regularly reported to management Show less

Istanbul, Turkey

• Conducted the marketing budget, designed activities, delivered regular reports for Motorcycle Sales Department for Turkish market.• Colloborated with BMW and Borusan for the brand for dealer's sales and marketing issues.• Managed and audited QMA - Quality Management, handled customer escalations by orchestrating internal resources across different departments of the company.• Improve bussiness process in accordance with 6 Sigma projects and advise new 6 Sigma improvement areas to… Show more • Conducted the marketing budget, designed activities, delivered regular reports for Motorcycle Sales Department for Turkish market.• Colloborated with BMW and Borusan for the brand for dealer's sales and marketing issues.• Managed and audited QMA - Quality Management, handled customer escalations by orchestrating internal resources across different departments of the company.• Improve bussiness process in accordance with 6 Sigma projects and advise new 6 Sigma improvement areas to executive management team.• Organized and conducted company wide 6 Sigma projects.• Supervised and controlled CRM for marketing activities.• Measured the profitability of the department with Balance Scorecard system and reported to Sales Manager and GM. Show less

Istanbul, Turkey

• Collaborated with client for the production and budget of all marketing issues in different sectors like banking and real estate. Orchestrated internal resources to fulfill customer demands. The brands were EGSBANK, EGS Real Estate Investment Co., EGS Holding, EGS Factoring, EGS Leasing, Güriş Holding, Parsan, Merkez Sigorta

Istanbul, Turkey

• Managed the marketing tools of many multinational brands in line with pre-agreed budgets. (TV copy and Radio ad production, print ads creation, evaluation of sponsorship requests, printed materials, designs and production). The brands were Pantene, Blendax of P&G, Pall Mall and Kent of British America Tobacco; M&M’s, Snickers, Twix, Pedigree and Whiskas of Mars Inc., Scotch Brite of 3M, Globalstar and Dow Corni