Robin Schäfer Email & Phone Number

Düsseldorf, Nrw, De

Düsseldorf, North Rhine-Westphalia, Germany

Responsible for the KPMG E-Sport Competence Center

Cologne, North Rhine-Westphalia, Germany

- Designed and pitched a central hub for regulated digital motorsport to a global motorsport federation- Established and headed the 2019/2020 season of the “virtual Bundesliga”, the official esports league of the german football association (DFB) involving 26 clubs, in a completely remote production utilizing a virtual studio- Initiated a new marketing and content strategy, incorporated 3 major partners (bevestor, Turkish Airlines and H&M), as well as 7 FIFA influencers- Generated over 50 million impressions and over 3 million video plays, distributed 100.000€ prize money and broadcasted two events on linear TV (Prosieben MAXX)

Cologne Area, Germany

- Analyzed and innovated own event products- Oversaw research of gaming trends, conceptualized and initiated new product opportunities- Created the ESL Academy involving professional Dota 2 players in large scale ESL stadium events- Developed and managed the E-DEL, the official esports league of the german icehockey association (DEL) in NHL 20 and NHL 21

Düsseldorf Area, Germany

- Assisted Senior Management at a real estate development company- Led organization, planning and implementation of technology strategy and the optimization of core business- Directed a new technological ecosystem, setup guidelines on the use of new technologies and standardized workflows- Established an easy to use project management system which enabled tracking of multiple real estate projects simultaneously

Düsseldorf Area, Germany

- Analyzed complex corporate problems and contributed to the development of digital technology strategies- Gathered information on processes and industry statistics for various project teams- Sourced data through Google, Accenture- and client intranet

Düsseldorf Area, Germany

- Executed digital and social media management responsibilities at a leading PR agency- Reviewed and improved customer communication strategies and content plans- Organized a marketing campaign involving several digital channels, social media and influencer activations

Düsseldorf Area, Germany

- Co-developed the online magazine “jadoRendr”, about digital media and gaming industry- Formulated the original idea, identified relevant brand pillars, created visual identity/content strategy and communicated with potential partners

Düsseldorf Area, Germany

- Conducted brand consulting responsibilities, internal and external analyses, evaluated the core brand values of customers and formulated suggestions for improvement- Led a 20 person workshop on gamification and the gaming market

Frankfurt Am Main Area, Germany

- Created “Crysis analog edition,” a board game that transfers the unique gameplay of the video game series Crysis to the into a board game- Managed development of the game and oversaw quality assurancehttps://www.youtube.com/watch?v=mwYNCNvJe9g

Berlin Area, Germany

- Wrote and compiled gaming news stories - Gathered information from a number of press portals, communities and mailing lists and shared latest developments of the gaming world as well as personal opinion pieces

Wuppertal Area, Germany

Master Of Science (M.Sc.), Business Administration And Management, General

General Management, Strategic Marketing Thesis: “Netflix Entry Into The German Market. An Analysis of Marketing, Strategy and Market.

Business

Semester Abroad: General Management, Strategic Marketing, Consumer Behaviour

Bachelor Of Science (B.Sc.), Gamedesign / Gamedevelopment

Project Management, Design