Joseph Schaefer Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Product owner responsible for all seasonal & episodic programming as well as internal site search optimization for Broadband Online channel.Established relationships with WarnerMedia and the NBA, partnering on HBO Max premieres & promoting AT&T as the ‘Official Fiber Internet Provider for the NBA’ resulting in increases in net promoter score (NPS) and Fiber sales by 4%.Coordinated & led special operations team to improve internal site search to help close Internet sales gap.

Chicago, Illinois, United States

Product owner responsible for the success of Next Up and Trade-In’s for the Online channel. Accountable for revenue attainment and profitability. Created long-term revenue growth plans for Next Up & Trade-In to reach corporate goals as well as internal stretch goals that align with AT&T’s overall marketing & corporate strategy resulting in an increase of 25% Next Up attach & 117% Trade-In attainment.Continuously tested and aggressively looked for opportunities internally & externally to attain financial objectives. Led cross functional teams on various projects including Next Up UX improvements and the high-end Installment Plan project.

Greater Chicago Area

Designed, developed, implemented and analyzed product marketing strategy for AT&T Wireless online offers, specifically cross promoting products and local market offers.Successfully launched local market offer pilots for Chicago & San Francisco resulting in an increase of 51% in Wireless daily gross adds.Following initial launch, created promotional videos, instructional messaging, and other creative assets resulting in an additional 12% incremental market lift.

Greater Chicago Area

Improve traffic & CSAT of high priority marketing landing pages. Created the strategy and execution plan for the Wireless, Network & Senior pages resulting in 12%, 62%, & 26% traffic increases respectively as well as 5 CSAT points.Managed all 95 daily & major releases for International products & services.

Greater Chicago Area

Owned upsell & cross sell products for new & existing customer buy flows, including creation of targeted messaging for monthly offers and in-depth data analysis to inform daily iterative improvements. Since taking on that role, the site set an all-time conversion record.Defect management lead until a position was created to handle solely this work. Created a mechanized ticket process to optimize ticket volume capacity and efficiency which is still used today.Oversaw offer execution for all AT&T legacy, U-verse, & DIRECTV (8) buy flows that receive 2.5M monthly visits. I completed all HTML5 catalog coding (which I learned to do for this role), coordinated reviews/approvals, led weekly team calls to track, update & assess gaps in offers and single point of contact for consolidating into single buy flow in 2Q 2016.

Greater Chicago Area

Product owner for all wireless receiver releases that impacted the user interface. Collaborated with executive leadership, product marketing, sales, UX and the business requirements team to ensure on-time delivery, limit excess expenditures, and maintain customer experience as the highest priority.Determined a wireless receiver tutorial video would be essential in existing customer buy flow and conducted a risk/impact analysis, acquired the necessary data, presented the business proposal, selected & collaborated with ad agency on actors, script & video, and delivered to production.

Greater Chicago Area

Oversaw the AT&T U-verse existing customer buy flow site that receives 150K monthly visits. I managed all site improvement releases and developed flow improvements that support upsell & cross sell objectives and retention strategy.Improved site navigation, customer experience and CSAT by 10% by reducing site errors from 2000/day to 300/day, and increased customer conversion 10% YoY by designing and implementing strategic improvements to the user interface.

Greater Chicago Area

Major writer & contributor for Hewitt Associates $15M mobility RFP, I collaborated with overlay organizations, created an organizational chart, utilized AT&T internal websites to gather pertinent documentation, coordinated document gathering, & researched issues related to features, plans, pricing, coverage, international ability, managed services, and future buildout & LTE deployment.Developed and presented strategic account presentations for 7 accounts grossing $202.5M to aid in executive director’s mobility vision for 2010 and 2011 including spend & contract analysis. And I created an executive financial briefing for the new Vice President of Signature Client Group to assist with her transition.