Mary Schaefer Email & Phone Number

San Francisco, CA, US

Founding member of The Ruby. Underwrite annual fellowship for a writer or artist of color with financial need. The Ruby is a collective of Bay Area women and nonbinary creatives with a desire to learn, curiosity, and a range of interests, and who are continually seeking enrichment. It's for those who are passionate about their creative and professional.

Independent Consultant (2015-Present; 2010-2011)Product marketing, content strategy, writer / editor (AP style). Projects include: marketing campaigns, writer / editor (white papers, blogs, email, newsletters, brochures, web and mobile). Responsible for writing, editing, research, project management, budget, metrics and brand renewal updates. Work with.

New York, NY, US

• Led most successful direct-mail campaigns (institutional / registered investment advisors) in the history of iShares, the exchange traded funds (ETF) business at BlackRock.
• Developed, managed and executed integrated marketing campaigns (email, mobile, website, newsletters and direct mail). In charge of planning, strategy, project management, creative development, art direction, metrics.
• Worked in partnership with cross-functional teams (product, sales, brand studio, compliance) across BlackRock and iShares. External partnerships included: MRM Worldwide, OgilvyOne Worldwide and Aslan Graphics.

San Francisco, CA, US

• Co-creator of the Published Research Group. Provided brand and content strategy. Researched, wrote and edited white papers.
• Developed and launched digital news service platforms covering institutional investment management (product, manager and organizational changes/updates) and defined contribution (retirement, government, policy and.
• Oversaw Callan's four quarterly publications: Capital Market Review, DC Observer, Hedge Fund Monitor and Private Market Trends.
• Co-led firm-wide brand marketing and redesign project with head of graphics: marketing/sales materials, published research and logos. Responsible for vision, strategy and execution.
• Committees: website, employee performance review and Callan Institute (provides education on investment topics through conferences and published research).