Schafer Pugh Email & Phone Number

Baton Rouge, La, Us

Baton Rouge, Louisiana, United States

Accomplished senior channel analyst with a strong track record of driving excellence in Google and Microsoft. Day to day duties include creating and managing campaigns and ads in Google Ads and Microsoft ads, managing a product data feed that is used by multiple marketing channels, and developing/managing a suite of custom scripting solutions that improve labor efficiency and ad performance. • Played a key role in the continuous improvement of Google and Microsoft advertising campaigns. The CT1 team consistently met and often surpassed KPIs, including revenue and ROAS targets, to drive impactful results that allowed us to double our spending in Google and Microsoft.• Developed and continually enhanced a suite of automation scripts that streamlined data extraction, processing, and reporting, resulting in a significant reduction of manual tasks and saving dozens of hours per month across the team. Some scripts dynamically adjusted bids based on ROAS and other metrics, directly contributing to the team's achievement of KPIs.• Spearheaded improving and maintaining the integration of product feeds with advertising platforms, guaranteeing the precision and timeliness of product information, which directly contributed to enhanced campaign performance.• Leveraged a combination of custom scripts and tools such as Excel, Optmyzr, and Feedonomics to streamline the management of product feeds. This resulted in decreasing the time needed to oversee over 30,000 SKUs from 1-2 man days per week to half a day or less. My success with Optmyzr was highlighted in a case study https://www.optmyzr.com/case-studies/bbqguys/• Collaborated with cross-functional teams including marketing, merchandising, and development to execute high-impact advertising strategies.• Extracted data from ad platforms for creation of reports in Google Sheets so the data could be accessed in other platforms and dashboards.

Provide Digital Marketing services to clients• Website Setup & Management• Website Content Creation• Website & Backend Business Process Streamlining & Automation• Search Engine Optimization (SEO)• Google, Bing and Facebook Ads• Email Marketing• Remarketing

Digital Marketing* Create & manage PPC ads on AdWords & Bing Ads* Create & manage email campaigns - Weekly promotional emails - Monthly newsletter - Automated emails like Welcome Series* Social Media Marketing - Manage Social Media Profiles - Create Posts & Ads to coordinate with Email & Content Marketing* Remarketing - Created ads for & managed remarketing campaigns on AdRoll* Created Transactional Email Templates & Customer Service Knowledge base files to ensure a consistent customer experience.SEO* Conduct site audits using SEO tools to optimize on site SEO - Google Search Console - Website Analytics - Moz - MajesticSEO - Cognitive SEO* Conduct Link Audits on site/off site to - Optimize on site linking - Find bad links for disavow list - Monitor effectiveness of Content Marketing* Keyword Research using - Website Analytics - Google Keyword Planner - Moz - Spyfu* Website Analytics - Conduct A/B Testing of website elements to optimize Conversion Funnels & UX - Monitor website traffic to measure effectiveness of SEO efforts - Find unexpected areas of strength and weakness to improve* Content Marketing - Content Gap Analysis to find topics to create content for - Research audiences to target site content at - Create great, shareable content - Contact audience members through social media ads or direct link outreachProject Management* Creation & maintenance of Human Translated Spanish Language companion site* Manage in house & 3rd party content creators on an ongoing basis for website, email & social media content* Manage 3rd party SEO consultants. Provide relevant information and implement recommended changes.* Converted Unix Dumb Terminal/Server environment to Windows Client/Server network and migrated to MySQL database* Moved to paperless order management system* Manage the design & features of an in-house Custom Content Management System for Website & Custom CRM app for order and customer management