Sofian Charbaux Email & Phone Number

Paris, FR

Paris, Île-de-France, France

- Product Design & Strategy- Design Systems- Design Ops

AIPAC/EEA

• Delivering tailored Product & UX Design solutions, specializing in elevating digital experiences for SMEs, startups, and diverse projects.
• Leveraging deep industry insights to consult on design strategy, ensuring products not only meet user needs but also drive business growth.
• Implementing innovative design approaches to solve complex problems, from initial concept through to implementation, across multiple platforms.
• Advocating for user-centered design principles, conducting thorough research and testing to inform design decisions and enhance user satisfaction.

Bangkok Metropolitan Area, Thailand

• Collaborated within Agoda's Design Systems team on key initiatives like Design Tokens, Figma Tooling, and React framework implementations, enhancing the Designer & Developer Experience with the Agoda Design System.
• Led the transition to Design Tokens, defining data structures and their implementation across web and app components, directly contributing to a more cohesive and scalable design language.
• Developed and managed UI Kits in Figma, aligning Design Tools with current needs and future expansions, including support for white-label product designs.
• Acted as a pivotal liaison between Design and Engineering teams, ensuring clear communication and alignment of requirements across the organization.

Bangkok City, Thailand

• Bridged the gap between Design and Engineering teams as a founding member of the Design Engineers team, leveraging UX design and front-end development skills to address complex design challenges and implement solutions.
• Enhanced design systems documentation and improved visual consistency across platforms by implementing scalable and reusable design solutions, focusing on accessibility and attention to detail.
• Led the redesign and implementation of the image gallery on hotel property pages, resulting in increased user engagement and contributing to a significant uplift in bookings and feature utilization.
• Recognized for outstanding contribution to team collaboration and innovation, driving forward projects that merged technical complexity with design excellence.

Bangkok Metropolitan Area, Thailand

• Joined Agoda's Enterprise Tools team, focusing on optimizing the user experience and achieving business objectives for the YCS Extranet, a key platform for Agoda's partners and properties.
• Led UX design projects from start to finish, employing a data-driven approach with A/B testing to refine and enhance platform functionalities.
• Conducted comprehensive user research, including face-to-face interviews with hotel management and staff across Southeast Asia, to gather insights and inform design decisions.
• Utilized findings from international research to develop solutions that significantly improved the usability and performance of the YCS Extranet.

Phuket, Thailand

• Managed and enhanced the company's online presence, including website development and branding, to align with strategic marketing goals.
• Executed successful marketing campaigns across PPC, AdWords, and TripAdvisor, driving visibility and engagement.
• Oversaw the company's online business profile and product offerings on partner platforms, ensuring consistency and maximized outreach.

Reims Area, France

• Conducted client discovery sessions and gathered requirements ensuring project alignment.
• Created wireframes and high-fidelity designs to visualize client concepts.
• Developed and implemented web solutions using popular frameworks such as WordPress, Webflow, and Shopify.
• Managed projects from start to finish, ensuring timely delivery and client satisfaction.
• Worked on a variety of agency projects, adapting to different industries and client needs.

Perth Osborne Park, WA, Australia

Perth, Australia

• Led web design and development projects for BNI Australia and its affiliates, enhancing online presence and user engagement through innovative web solutions.
• Spearheaded the creation and maintenance of responsive websites, ensuring optimal performance across all devices and platforms.
• Implemented best practices in SEO to improve site visibility and search rankings, while also ensuring web accessibility standards were met.
• Collaborated closely with cross-functional teams to align web development projects with overall business objectives, ensuring timely and within-budget delivery.
• Produced a variety of print materials for global BNI events, from conceptualization to design execution, enhancing brand consistency and event engagement.

• Launched and managed an innovative online store specializing in selling serial keys for software and video games, pioneering the industry before major competitors like G2A.
• Developed and maintained the e-commerce platform, using Dreamweaver to ensure a user-friendly experience.
• Oversaw business operations, including inventory management, order processing, and retailer communication, ensuring smooth workflow and customer satisfaction.
• Gained valuable insights into system management and e-commerce best practices through mentorship from an experienced system administrator in the banking industry.

Bachelor'S Degree, Web Developement, Digital/Multimedia And Information Resources Design

Activities and Societies: The Web Design & Development degree covers both front end and back end development. We learn to concept, code.

High School Diploma, General Studies

Activities and Societies: Movie Class.Science/Art