Samantha Charles Email & Phone Number

Grand Rapids, Mi, Us

Walker, Michigan, United States

•Marketing administrative support: sales support - customer follow up, quote generation, part number generation, follow up on field sales reps and customer service inquiries/requests. •Integral part of the New Product Development (NPD) process; instruction manuals (IOM), additional literature items – sell sheets, price book pages, application profiles etc., training materials, labels, website updates etc. •Responsible for administrative oversight and support of the following Belt Conveyor Products (BCP); display/sample programs and promotional programs. •Project Management for completion of BCP communication support and product launch materials; coordinate gathering of messaging information from internal resources and participate in product development activities. •Responsible for various marketing related report generation and analysis; gross margin analysis, pricing analysis, competitive analysis and coordination of sales analysis and quarterly review. •Working with Cross Functional Team, liaison between multiple departments to ensure projects are completed on time, within budget, and meet marketing objectives. •Assistance with monthly tradeshow activities; pulling demo kits, updating inventory system and VOC at trade shows. •Working in the field with sales reps and field specialist for VOC. •Participation in continuous improvement activities.

Wyoming, Michigan, United States

• Client-facing company representative supporting all CRM needs such as preparation of orders, preparing robotic programming specifics, and order status updates. • Support the development of sales strategy including pursuing, establishing, and maintaining key market customer relationships to ensure robust, target-based, growth in revenues. • Develop and execute both the digital and print marketing strategies of the company including management of social media, website, and email accounts while also creating printed promotional materials. • Ensure all marketing efforts align with immediate and long-term business plans, such as recruitment, revenue, and lead generation. • Collaborates with management to execute improvements to internal processes. • Identifies opportunities for company participation in trade shows, conferences, career fairs, etc. and serves as the company representative at each of those events.

Atlanta, Georgia

• Developed and maintained a business partnership with all parties within the three-tier system, supplier, distributor and retailer.• Navigated throughout the Atlanta market as the brand expert and excelled in KPI goals related to market availability, visibility and quality of execution within prestige account channels.• Led key account management structure and segmentation in the Atlanta market, prioritizing opportunities to engage the right consumer at the right account for the right occasion and tracked daily activity through VIP: Karma.• Employed highly disciplined selling approach to gain new points of distribution, set brand programming standards by Identifying and pursuing new opportunities for brand growth and initiated and executed customized premium programming at showcase accounts.

Atlanta, Georgia

• Built relationships and collaborated with the local team and distributor partners to drive sales, in-market account planning and activation, and KPI delivery.• Served as a market expert identifying opportunities and expanding the presence of PRUSA spirits portfolio in the on premise.• Generated advertising and brand visibility through promotions and various social media outlets and executed on all new product launches.• Exceeded quarterly case sales for all five focus brands and gained new points of distribution in influential accounts and developed new business opportunities and presented product lines to customers.• Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.• Submitted daily/ weekly pre-plans of market activity in coordination with the national brand calendar and detailed monthly recaps of all market activities for each PRUSA brand within the Atlanta market.

Atlanta, Georgia

• Dedicated brand expert who promoted, educated and built essential partnerships with target accounts and industry influencer's in the Atlanta market; established professional and engaging relationships with all accounts.• Met quarterly and yearly brand goals and sales incentives.• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.• Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels and compiled product, market and customer data to forecast accurate sales projections.• Organized and delivered training sessions to target accounts on new product launches and technological advancements.

Atlanta, Georgia

• Applied excellent organizational and multitasking abilities to handle simultaneous customer, team and business needs while avoiding unnecessary delays or errors, while keeping up with cocktail trends.• Conducted weekly bar inventory and organized storage procedures to keep stock within optimal levels and meet expected customer demands.• Held monthly staff trainings and product knowledge classes Processed employee payroll.

Atlanta, Georgia

Food and Beverage Supervisor 12/2011 - 02/2014 • Hired, managed and motivated 30+ employees to achieve challenging objectives in fast-paced culinary environments.• Planned operations to effectively cover all needs while controlling costs and maximizing service by overseeing department profit, loss and budgeting.• Created and deployed successful strategies to boost food and beverage performance, streamline food prep processes and increase efficiency in all three outlets within the hotel.Event Coordinator/ Banquet Supervisor 01/2010 - 12/2011 • Promoted adherence to client-event requirements both large and small-scale events through effective delegation, prioritizing and management of all entire production lifecycle, from concept to execution.• Hired, trained and managed all banquet staff, including employee development, issuing disciplinary action and conducting performance reviews, as well as employee payroll.