Stephen Chater Email & Phone Number

Leeds, Gb

Leeds, United Kingdom

Global provides its customers with a comprehensive and market leading range of end-to-end fleet management products and services, including daily rental, contract hire, accident management, de-fleet, maintenance and service, along with storage and logistics.Global offers bespoke intelligent solutions to help simplify the management of fleets of all sizes, directly and indirectly to small and large corporate including some of the UK's largest PLC's and leasing companies. Its headquarters is centrally located in the UK to ensure its customers benefit from efficient reliable movements from secure indoor storage at its impressive Leeds operation.Global Autocare was established in 1997 and over the past 20 years has continued providing flexible and bespoke mobility solutions to its customers through a philosophy of pioneering and innovative thinking. Global is one of the UK’s largest privately owned rental companies, with a reputation for providing exceptional customer care through its highly skilled in-house team. Remaining true to its original principles of great service and reliability, Global offers modern premium products and services at exceptional value. Global proudly operates with most of the major vehicle manufacturers and many dealer groups to support the diverse needs of its customers, offering a broad range of vehicles including, economy, family saloons, estate cars, 4x4’s, prestige and luxury vehicles along with light commercial fleet. for more informationCompany Website: http://www.globalautocare.co.uk/Twitter: @globalautocare

United Kingdom

The UK’s only independent ‘not for profit‘ organisation dedicated to furthering the education, recognising the achievements and advancing the profession of car fleet management.Council Member since November 2011Director of the Institute and Deputy Chairman since March 2015 We connect people involved in car fleet management, promote excellence in car fleet management practices and deliver the industry sector‘s premier education programmes. Externally accredited vocational qualifications include the Introductory Certificate, the Certificate and the Diploma in Car Fleet Management. Website: www.icfm.comTwitter: @icfmcomLinkedin: Friends of The Institute of Car Fleet Management (group)

United Kingdom

Optimisation of UK strategic, mid and short-term product management and product marketing proposition in order to achieve BMW and BMWi market position, volume and profitability targets. This is achieved through defining, launching, communicating and monitoring entire product offering, including pricing and volume across the product lifecycle. − Overall responsibility for BMW, BMW M, BMW Individual and BMWi product strategy and management, including factory-fit options (UK portfolio of >500 models/ 37 bodystyles)− Ownership of Sales & Marketing steering process, including critical leadership of strategic Long-Range Volume Planning (11 year horizon) and all Product & Pricing Measures− Responsible for all Product Marketing activities to retailers, customers and staff, including brochures, pricelists, briefings, video and Enhanced Digital Point of Sale.− Driving profitability through increasing factory-fit option and trim-level sales (circa EUR200M) by >5% (circa EUR10M) pa.− Influencing achievement of BMW UK cost of retail and profitability targets. − Influencing >£150,000 sales p.a. (c£3.6bn/€4.9bn) to business-to-business, business-to-customerand business-to-gov. markets. Total product life cycle volumes >900,000 vehicles.− Develop and deliver concepts and business case strategy for bespoke UK models.− Influencing external industry expert opinion formers and internal residual value setters to establish optimal future values for BMW new product.− Responsible for market and industry intelligence function including market research.

This senior leadership position plays a key role in the delivery of the UK Sales result. The role has overall responsibility for the delivery of all Corporate, Direct and Special sales achievement for BMW, MINI and BMWi through the leadership of the corporate sales teams and dealer corporate sales policies and strategy, responsible for Corporate Sales & Marketing via Direct & Franchise model. This role has overall responsibility for the determination of both current activity and future strategy to achieve sustainable growth through customer focus.- Responsible for BMW, MINI and BMWi Corporate Sales and business development, sales of +79,000 vehicles per annum (£2.1bn / €2,5bn Turnover)- Ownership of current and new sales channels, including Small Business, Government/ Public Sector, Leasing, Large Corporate, Rental, Car Club, Motability, Direct and Special VIP Sales.- Responsible for overall leadership of Residual Value and Whole-Life-Cost Management for BMW, MINI and BMWi through UK key opinion formers, future value setters and data providers- A member of the BMW Group Senior Leadership Team responsible for UK sales strategy and overall company and dealer network steering- Responsible for the representation of BMW Group Corporate Sales and Marketing with the fleet media, opinion formers, industry experts and stakeholders, ensuring the Groups corporate profile, brands and products are promoted to corporate customers and the fleet sector.

To direct and lead Sales Development activities to optimise sales growth, profitability and brand management, through the correct allocation of BMW Cost of Retail spend across all sales channels. Research market and develop tactical marketing campaigns and sales initiatives to ensure BMW sales and marketing activities realise full potential across all channels and sustain sales leadership. The role also has responsibility for network Customer Relationship Management (CRM) through the direction and allocation of the Business Consultants, influencing BMW and MINI customer satisfaction.­- Allocation, forecast and monitoring sales support budget across all BMW and MINI sales channels. - Delivered new car quarterly tactical sales marketing campaigns for BMW sales. - Research and propose BMW sales initiatives and product support measures. - Lead strategy for BMW sales communication, recognition and reward programmes. - Responsible for Franchise Dealer Customer Relationship Management (CRM) strategy and implementation through Regional Field Managers and Consultants.

Reading, United Kingdom

To provide strategic direction for all adult learning, youth training, recruitment, assessment and development centres, training systems, logistics and group employee development to ensure that skills, behaviour and knowledge are at a level to achieve a market leading position in all areas of the business for BMW, MINI and Bikes in the UK and Ireland.− Throughput c.47,000 training days and 20,000 bed nights, growing training volumes in excess of 60%.− Training and Education support for 19,500 employees (Dealer c.11, 500, Group Companies c. 8,000).− Staffing 71 (34 headcount/ 37 contract) + 150 freelance consultants and agencies.− Introduction of state of the art new training facility c.£17M (BMW Group Academy) 5,400m² and unique Brand Academy facility and programme