Laurent Schatzmann Email & Phone Number

Montreux, Vaud, Switzerland

Lausanne, Vaud, Switzerland

Senior Position in Sales, Marketing & Business Development representing Les Roches, Glion, Ecole Ducasse & all Sommet Education Brands in & for Africa; which is today the fastest growing continent (economic, cultural & demographic). The position involves: 1) Market Development – implement yearly sales activation plans in the region & successfully activate Sommet Education brands in all relevant online & offline channels.Research trends & develop market analysis for new market segments penetration - build a positive reputation for the Sommet brands with all the important stakeholders. E.g. educators, hospitality + tourism industry, alumni & governments 2) Maximize Business – meet objectives & develop a strong connection with the education authorities & embassies to ensure smooth operations within the regions. Follow up & investigate on market trends & new promotional activities to stay the leader in the respective field. Be a champion of the CRM database management. 3) Team & representative network management – identify, on-boards and train new partners according with the regional strategy. Lead, train, support and constantly motivate the team & network towards reaching the objectives.4) Team Support & Students/Parents guidance – oversee students through the entire admissions process ensuring timely & accurate personalised service. Be the best friendly, honest, polite and conscientious customer-orientated persona.During this period, I have managed to be impactful & autonomous - thanks to a great productive network, we delivered positive results in a very short time span via strong customer focused attitude & attention to details: a growth of 120% in sales in Africa following 24 months of employment with Sommet Education.

Montreux, Vaud, Switzerland

This is a senior position with complete control and oversight of all student recruitment strategy and development in Africa & Middle East. Managing a team of three remarkable colleagues and responsible for budget control and ROI. It involves, creating and leading the strategic development, execution and evaluation of a comprehensive marketing strategy in Africa & Middle East that advance the mission and priorities of the Swiss Education Group. Planning and instigating all marketing strategies to increase overall awareness of the Swiss Education Group schools and their diverse programmes as well as reinforcement the company’s reputation, in addition to supporting efforts to drive enrolment. Reporting directly to the Chief Executive Officer. This role is part of the central marketing, sales, insights and communication team; working closely with marvellous diligent colleagues within each schools and other partners to coordinate marketing activities, track progress against goals, share learnings to meet objectives and suggest recommendation or actions to improve revenue. In this role, I also had the opportunity to advise and put in place offline & online marketing projects for the global business improvement of the Swiss Education Group. In particular, affiliate & referral marketing projects or online payments and “live chat” models ....with the essential purpose of: - improving customer experience, acquisition & retention- improving customer loyalty & engagement- increasing sales & leads generation- reducing costs

Montreux, Vaud, Switzerland

As a Head of Marketing & Development Manager I looked after a team of four colleagues, with responsibilities of student recruitment for our 5 schools in exceptional markets such as Africa & Middle East.This included budget allocation plus marketing and sales planning as well as local representatives’ management.During this period, I have successfully transformed the recruitment procedures within Africa & Middle East, crafting hubs in key markets with dedicated & faithful regional collaborators.

Montreux, Vaud, Switzerland

International Student Consulting & Recruitment for our 5 amazing brands, with a passionate attention on Eastern Europe & Africa.

Mex, Vaud, Switzerland

Managing key projects to establish standards of services, increase sales and reduce costs - especially on the operational sides.Developing systems and tools to support the management's day to day work (evaluation, reporting & decisions)

- Market research & analysis.- Feasibility studies & Consumer behaviour analysis.

- Assisting the Executive Food & Beverages Assistant Manager. - Overseeing the quality of the service standards of all branches.- Organising and participating in all Food & Beverages events and promotions.- Training and evaluating the branches employees.

- Assisted Branch Managers.- Ensured the quality of Branch service operations.

Bachelor Of Science In International Hospitality Mgmt & Hes-So Economist In Hospitality Mmgt, Marketing & E-Marketing (Business Project, Market Research, Consulting).

Master Of Business Administration (M.B.A.) In Management Consulting, Leadership, Marketing & Communication, Strategy And Project Management, Merit

Postgraduate Diploma, In Digital Business

In collaboration with Columbia Business School Executive Education & MIT Sloan Development of marketing strategies and innovative business.