Working for over 40 years in nearly every aspect of commercial art, Jack has been instrumental in helping emerging companies create their visual identity and nurture their marketing efforts into a brand. He has excelled in helping established businesses refresh, prepare for an IPO, or even reinvent themselves in new markets with new products. Identity and brand integration have been fundamental to his activity. Crafting a brand manual establishes the formal guidelines for implementing a comprehensive design system; extending a consistent visual and written voice through all aspects of a company. Ultimately this helps them compete more effectively in challenging marketplaces.Over the years he has worked on the client-side, the agency side, and co-founded a video game company – all resulting in a broad base of experience.
Listed skills include Corporate Branding, Integrated Marketing, Advertising, Marketing Communications, and 46 others.