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An intuitive, proactive CPG marketing professional who has been a student of and contributor to this discipline for 35+ years. Proven results across several industries: Apparel, Personal Care, Household Products, Marketing Services, Food & Beverage. MARKETING STRENGTHS:* Vision, Mission, & Values Statement Development* Brand Architecture Modeling* Strategic Planning/Plan Formulation* Brand Positioning/Re-Positioning/Brand Voice* Marketing & Media Plan Creation/Activation/Measurement* New Product/New Package/New Process Launch* Digital/Social/Mobile Strategy (inc. Influencer)* Channel Strategy (inc. eCommerce)* Consumer Insights/Research/Consumer Target ID* Website/eNewsletter Marketing* Shopper Marketing* Experiential/Event Marketing* Partnership Marketing* Sponsorship Marketing* Cause-related Marketing* Trade Association Marketing* Licensing* Public RelationsBUSINESS STRENGTHS:* Advertising/Promotion/Media/Public Relations Agency Management* Sales Team Support* Budget Establishment, Optimization, ROI* Contract Negotiation * Interdepartmental CommunicationWell-versed across a wide range of media: Digital, Social, Television, Print, In-store, Public Relations, Experiential, & Trade. Experienced across a wide range of retail channels: Traditional Grocery, Supercenter, Club, Mass Merchant, Internet/eCommerce, Gourmet/Specialty, Discount Grocery, Dollar, Military, & Food Service. Classically trained, but constantly updating skills by obtaining an MBA in Digital Marketing, attending industry seminars/webinars, & digesting key industry publications. A creative and forward thinker, with a cost-conscious mentality, and a passionate, decisive motivator, mediator and team builder who immediately assumes the role of Brand Ambassador 24/7.Finally, intangible qualities include focus, determination, resourcefulness, and humor.EDUCATION UPDATE: Mini MBA in Digital Marketing, June 2014. CONTACT INFORMATION:email: dscheiber60@gmail.com
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Fish Of SancapSanibel, Fl, Us
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VolunteerFish Of Sancap May 2022 - PresentDevoted volunteer at Sanibel and Captiva Islands' only full-service social services agency. Focused on the area of food insecurity. Includes various tasks at on-site food pantry, driver for food pantry deliveries, driver for meal deliveries to home-bound individuals, booth assistant at various fund-raisers and public relations events. -
Marketing AdvisorFilippo Berio Usa, Ltd. Jul 2021 - Mar 2023Lyndhurst, New Jersey, Us -
Vice President Of MarketingFilippo Berio Brand Jan 2001 - Jun 2021Principal US marketer for this global CPG brand, which has been family-owned since 1867. Currently lead integrated strategy development and plan execution in areas including brand architecture, brand positioning, consumer targeting, consumer communication, and product/packaging/channel innovation. Built company marketing departmentframework from scratch, including hiring of two associates, partnering with advertising, promotion, digital, social, public relations, media planning and buying, research and syndicated partner agencies, and, finally, aligning with complimentary brands, professional chefs and registered dietitians authorities to help amplify brand trust.
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Director Of MarketingNews America Marketing (A Division Of News Corporation) Aug 1999 - Oct 2000Responsible for marketing a broad portfolio of in-store and in-home advertising and promotion vehicles to help build brands in various arenas including CPG, media, service, and not-for-profit. Spearheaded several new product launches whose technology permitted brands to capitalize on rapidly changing media trends. Crafted and participated in presentations to retailers, manufacturers, service providers, and advertising agencies.
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Marketing ManagerFirst Brands Corporation (Now A Division Of The Clorox Company) Feb 1989 - Apr 1999As Product Manager, managed day-to-day advertising and promotion aspects on Glad Plastic Wrap & Bags brand within the traditional grocery channel. Soon assumed brand responsibilities in Mass Merchant and Drug channels, during which time spearheaded a process that allowed the company to penetrate the Dollar Store Channel. Upon promotion to Group Product Manager, gained further responsibility that spanned Club and Home Center channels. When promoted to Marketing Manager, played a key role in crafting a Strategic Plan that helped propel the brand to record sales metrics.
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Product ManagerColgate-Palmolive Company Feb 1987 - Feb 1989As Associate Product Manager for Colgate Toothpaste, supervised the national launch of Colgate Junior Toothpaste, and executed tactics on the company's flagship brand. Later promoted to Product Manager in Colgate's New Products Division, where responsibilities included properly preparing and ultimately successfully launching Irish Spring Deodorant (line extension of Irish Spring Soap) into test market in Phoenix, AZ. Irish Spring Deodorant became a national brand one year later.
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Associate Product ManagerPlaytex Products (Now A Division Of Hanesbrands, Inc.) Jul 1984 - Feb 1987Hired as Assistant Product Manager moments after graduating with my MBA in Marketing, spent the first six months in the field as an assistant to a sales rep during account calls and in areas of sales presentation development, plan-o-gramming, and order entry. During tenure in the home office as Assistant Product Manager and later Associate Product Manager, supported Group Product Manager in areas of advertising development, copywriting, new product recommendation, sales analysis, research and development, and competitive tracking.
Dave Scheiber Skills
Dave Scheiber Education Details
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Cornell Johnson Graduate School Of ManagementMarketing -
Colgate UniversityEconomics
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Rutgers UniversityDigital Marketing
Frequently Asked Questions about Dave Scheiber
What company does Dave Scheiber work for?
Dave Scheiber works for Fish Of Sancap
What is Dave Scheiber's role at the current company?
Dave Scheiber's current role is RETIRED BUT NOT TIRED.
What is Dave Scheiber's email address?
Dave Scheiber's email address is ds****@****-na.com
What is Dave Scheiber's direct phone number?
Dave Scheiber's direct phone number is +120152*****
What schools did Dave Scheiber attend?
Dave Scheiber attended Cornell Johnson Graduate School Of Management, Colgate University, Rutgers University.
What are some of Dave Scheiber's interests?
Dave Scheiber has interest in Environment.
What skills is Dave Scheiber known for?
Dave Scheiber has skills like Strategic Planning, Marketing Strategy, Integrated Marketing, Digital Marketing, Social Media Marketing, Marketing, Customer Insight, Marketing Communications, Market Research, Public Relations, Cross Functional Team Leadership, Consumer Packaged Goods Marketing.
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