Shirley Chen is a Director, Artificial Intelligence at AuxoAI. Colleagues describe her as "I worked with Shirley, as Brooks Brothers has been a client of Simon Kucher & Partners. We both were on a Global Project Initiative. She has been a very helpful and dedicated resource, always committed and precise in the details. Shirley has been terrific in understanding Brooks Brothers' needs, providing us with recommendations and practical tools to implement them. Moreover, what really represented a plus was her Fashion & Apparel knowledge which helped the entire project to be smoother and more accurate. Her solid skills and focused perspective on Retail were definitely outstanding and a guarantee for a successful consulting." and "Shirley handled a key engagement with our company involving brand, value prop, competitive strategy and pricing. The project ran the gamut from quant and qual research with customers to interviewing stakeholders at all levels and to making recommendations. She helped us gain valuable insights about how our markets were changing and what we could do to capture opportunity and minimize risk. She was a great partner and team player to work with plus she helped keep the project ahead of schedule and within budget. Definitely takes ownership and walks the extra mile."