Maryna Shchepiienko Email & Phone Number

Ukraine

London Area, United Kingdom

London, England, United Kingdom

Киев, Украина

I was involved in a promotion for a women's life-saving app. This app was created due to the high level of domestic violence in Ukraine which during the full-scale war has not disappeared, but the opposite — the number of victims has risen. The team of UNFPA Ukraine created an app that looks like a menstrual calendar with a hidden function — a button which calls the police and reports about the fact of domestic violence. We aimed to reach as many women as possible and make sure that not even a man would find out about this app. During the campaign (3 months) we:- engaged more than 30 opinion leaders to share information about the campaign on social media;- managed the process of 24 collaborations with Ukrainian businesses and corporations (MacPaw, ZHILYOVA and others);- created, 4 exclusive materials for media (ELLE, Wonderzine, and others);- formed a partnership with the Ukrainian shows and podcasts;- reached more than 8 million women within the campaign.

Kyiv, Kyiv City, Ukraine

- researched & conceptualized creative ideas of content suitable for respective audiences & social media channels;- created texts for social media posts, newsletters and chat-bot messages;- communicated with influencers/managers/partners (USAID, JYSK, Honey and others);- monitored and supported in case of issues or crises on social media channels;- created visual and video content (Figma and Final Cut Pro X);- managed proccesses of the creative team.

Kyiv, Kyiv City, Ukraine

- planned, strategised and settled goals according to different channels and needs; - created innovative and engaging digital content strategy for brand's social media;- invented and led the processes of collaborations with influencers, media and businesses;- managed work of the creative team;

Bachelor'S Degree, Marketing

Diploma Level 3, Popular Music Performance