David Scherer Email & Phone Number

Dubuque, Ia, Us

Las Vegas, Nv, Us

I lead the development and execution of innovative digital marketing strategies for nearly 50 hotels and casinos. In my first year, with budgets remaining flat year-over-year, I increased revenue by 7%, resulting in a multi-million-dollar increase. By aligning media tactics with market trends and business objectives, I maximize ROI through strategic management of eight-figure budgets and collaboration with C-suite executives. Overseeing Paid Search, Metasearch, Display, Paid Social, and the Affiliates program, I ensure optimal performance to increase occupancy rates. I drive productivity and profitability by prioritizing collaboration across partners and implementing data-driven processes, contributing over $60 million in net revenue.

Las Vegas, Nv, Us

As a leader of an enterprise team, I spearheaded the development and execution of a sophisticated marketing strategy for a portfolio of 50 hotels. This approach integrated bespoke promotions for each property, leveraging customer insights, hotel data, and market trends to tailor campaigns that maximized profitability and demand generation. I achieved substantial eight-figure cash revenue goals by utilizing various channels, including Caesars.com and strategic partner sites like Expedia. My promotion to this role was a testament to the success of pioneering and implementing the first-ever Hotel Performance team, significantly enhancing marketing effectiveness and property-level performance.Additionally, I was nominated for the prestigious Caesars Excellence in Leadership award, reserved for the top 1% of employees, thanks to my proven track record in developing future leaders and driving financial performance. As a company expert in demand generation and media strategies, I contributed creative ideas to drive growth in EBITDA and occupancy through Caesars.com.

Las Vegas, Nv, Us

I pioneered creating and implementing the first-ever Hotel Performance team, revolutionizing support for over 25 casinos in sought-after destinations. This initiative fueled a remarkable increase in hotel revenue, totaling millions. I engaged in effective relationship management with senior-level executives, bringing new and existing strategic initiatives to fruition through insightful marketing analysis. Contributing to enhancing the average daily rate (ADR) and occupancy without compromising margins, I was crucial in generating impactful new demand strategies.I developed and executed year-round national brand campaigns at the enterprise level that unified each property under a cohesive value proposition. These campaigns were dynamically tailored based on a strategic calendar, ensuring they remained fresh and relevant throughout the year. By leveraging the power of one of the largest databases in the hotel industry—Caesars Rewards—I drove occupancy across the portfolio while highlighting the unique benefits of each location. Through seamless collaborations with internal teams and external partners, I ensured that our targeted promotions were both effective and aligned with our overarching goals at both the enterprise and property levels.

Las Vegas, Nv, Us

As the owner of digital planning for hotels and casinos nationwide, I took charge of steering diverse campaigns centered on occupancy, branding, visitation, and entertainment. Nurturing pivotal relationships with entertainment industry giants such as C3 Presents and AEG, I ensured seamless collaboration to meet our entertainment and casino goals. Beyond that, I supervised an integrated channel strategy for enterprise entertainment, all while meticulously managing budgets in the eight-figure range. This journey is a testament to the intersection of strategic vision, impactful partnerships, and financial stewardship in the dynamic landscape of hospitality and entertainment

Las Vegas, Nv, Us

I was pivotal in building, defining, and executing Cosmopolitan's award-winning social media strategy across major platforms, including Facebook, Twitter, YouTube, and Instagram. I curated captivating content and crafted compelling copy, driving organic follower growth from 11,000 pre-opening to over 350k, significantly expanding the brand's community.I spearheaded large-scale social events like CES and the Grand Opening, enhancing brand presence and fostering robust community engagement. By collaborating closely with the operations team, I refined reputation management and elevated engagement through various social channels. This experience showcases the strategic storytelling and community-building necessary to thrive in the dynamic realm of social media.

Las Vegas, Nv, Us

I spearheaded the successful launch and ongoing management of the online social media presence for Bally's, Paris, and Rio, strategically leveraging prominent platforms like Twitter and Facebook. Witnessing a remarkable ascent, I grew the combined follower count from zero to over 100,000. Simultaneously, I took charge of a highly effective email communications strategy tailored for the Las Vegas market, encompassing Bally's, Paris, and Rio properties. This included delivering quarterly analyses and projections and keenly identifying opportunities for campaign success by considering factors like booking windows, offer production, and monthly booking averages. This journey underscores the dynamic interplay of digital growth and strategic communication in the vibrant hospitality landscape.

Las Vegas, Nv, Us

In 2003 and 2004, I was key in shaping marketing designs and concepts for fundraising campaigns. Taking the reins as the person in charge of all advertising and owned marketing efforts, spanning email marketing, website, and traditional media, I skillfully executed and managed contribution campaigns. The results spoke volumes, as these endeavors consistently met or surpassed six-figure revenue goals. This period is a testament to the synergy between creative ideation and effective campaign management, ultimately driving successful fundraising outcomes.

Master Of Business Administration - Mba

Bachelor Of Science In Business Administration, Major: Marketing, Minor: Management Information Systems