Rick Scherle helps organizations gain a strategic advantage against their competitors by leading teams to develop brands that delight customers.Rick pioneered high-tech B2B marketing by building Bravo! Marketing, the first agency that specialized in that field, while launching some of the biggest Internet successes, including the world’s largest web hosting provider (now NTT/Verio), Clearwire (now part of Sprint), the world’s largest email provider (Critical Path, now Synchronoss Tech), and one of the Internet's biggest media networks (ValueClick).Since then he has marketed either for or against almost every major technology brand. He has advised regional and state governments and the United Nations, and he regularly speaks on the topics of modern marketing, social media, and organizational culture.Late in his career, he went back to school to receive his Master's Certificate in Executive Coaching to gain additional skills in one of his other passions: building the kind of coaching culture that gives organizations a behavioral advantage, getting extraordinary performance out of all kinds of people.Rick has also authored courses in Product Management, Internet Marketing, and served as a faculty adviser for the American Management Association.