International Marketing and Business Development Leader. Product Manager. Project Manager. Change Manager. Digitalization Manager. Digital Business Innovator. Brand Manager. Crisis Communication Expert. Digital Transformation Facilitator. Agile Coach. Product Owner/PSPO. Scrum Master/PSM. Always Positive. Always Open. Always Empowering. Always Straight. Creating Value. Every Day!Value-driven IT solutions and holistic digital marketing are weaved into my DNA. My roots are technical with a passion for international product and marketing management. Studied, lived and worked in Germany, China, UK, Ireland, Canada and the U.S. Coached and managed larger (also virtual) teams around the globe. Built a strong reputation in "building bridges" from IT to business and vice versa. Paved the way for new product launches in various markets and across various market segments. Strategic thinker, creative copywriter, resourceful manager. Product/project management – classic, agile and hybrid. My technical background drives my analytical approach, because marketing is and always has been data-driven.From the evaluation and introduction of new, digital tools to the implementation of completely new marketing platforms, solutions and systems to the implementation of extensive multi-channel storytelling campaigns – with continued initiatives I have taken numerous international sales processes to the next level! My >20 years of experience include:– International Marketing Strategy Development & Deployment– International Team & Project Management– Product Marketing & Release Management– Brand Development and Management– Financial Management– Sales Effectiveness Programs– Corporate Communications– Change Management– Integrated B2B Storytelling– Strategic Advertising & PR– Strategic Marketing Automation– Digital Transformation (Product Owner)– Scrum Master– E-Commerce Platforms– Customer Experience Management– Hybrid Event Management – Legal Matters (Data Security and Privacy focus; E-Privacy, EU-GDPR)I am always up to date on new trends and technologies and act as a "value solution engineer".