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With over 30 years of experience in digital marketing, online advertising, and social media, I am a seasoned executive, leader, and strategist specializing in building seamless, data-driven customer experiences for iconic brands. As the Global Chief Digital Officer for WPP Ford, I lead the digital transformation, e-commerce, martech, and data solutions for one of America's most storied automotive brands, leveraging the best thought leadership from across WPP's agencies and partners.Before joining WPP, I held various COO and CMO roles in the internet startup sector, leading revenue and team growth initiatives that resulted in four successful exits. Prior to that, I was at the forefront of the mass-market penetration of the web at AOL, where I oversaw the world's earliest and most prolific interactive studio, co-founded the strategic alliances team, and led the largest customer acquisition channel. I also have a strong CPG marketing background from working at PepsiCo, Kraft, and Campbell's Soup. I am passionate about eCommerce, system dynamics, and complex product development. My mission is to harness the power of cloud-based marketing technology and content to engage and delight customers across channels and devices.
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Global Chief Digital Officer, Wpp | FordWpp Mar 2022 - PresentLondon, London, GbLead digital transformation, ecommerce, martech & data solutions for one of America’s most storied automotive brands. Global strategy that harnesses the very best thought leadership from across WPP, including VML, GroupM, and Burson. -
Global Client Lead, Ford ProWpp Feb 2023 - May 2024London, London, Gb -
Executive OfficerVml Jun 2020 - PresentNew York, New York, Us -
Chief Operating Officer, Vmly&R CommerceVml Jun 2020 - Mar 2022New York, New York, UsLead day-to-day operations for VMLY&R Commerce, North America, including performance media, analytics, agency operations, production. VMLY&R Global Client Lead for Nestle. Executive lead for several strategic clients, across CPG, Retail, Auto, and B2B. Cleveland Office Executive Lead. -
Vice President, Kay Jewelers Marketing & EcommerceSignet Jewelers Dec 2019 - Jun 2020Akron, Ohio, UsHead of marketing for the nation's largest diamond jewelry retailer. Responsible for all Kay Jewelers brand marketing, media, CX and eCommerce. -
Vice President, OmnichannelSignet Jewelers Mar 2016 - Dec 2019Akron, Ohio, UsA leader and builder of seamless customer digital experiences both online and in-store. Responsible for digital marketing and eCommerce for all Signet North America brands; site merchandising, personalization/testing and operations; marketing technology stack strategy and execution. -
President & Coo | Acquired By Industrial Color StudiosInvodo 2014 - 2016Plano, Tx, UsInvodo enables leading retailers and brands to turn online shoppers into buyers. Invodo works with clients to plan, create and publish video and other rich interactive content across thousands of products, resulting in more compelling consumer experiences and higher conversion rates. Invodo’s comprehensive services and data-driven technology solutions have influenced over 53 million purchase decisions for more than 100 of the world’s largest brands and retailers. Invodo is a privately held company and is headquartered in Austin, Texas. -
Founder & Managing PartnerThe Apothic Group 2011 - 2014C-Level consultancy focused on early-stage, digital-driven businesses.CEO, WorkCompOne; first worker's compensation pure-play. Built the first end-to-end SAAS customer experience for workers' compensation insurance. Leveraged over a dozen integrated cloud services to provide a seamless customer experience, based on dynamic logic mapped to individual state regulations. Built end-to-end analytics for robust marketing and operational performance management.CMO, Majestic Steel; created a transformative marketing strategy, pivoting the business to a data-driven marketplace. Launched the steel industry's first mobile application; achieved 30% segment penetration and distribution in over 20 countries in less than 90 days. Created an integrated marketing strategy leveraging online and offline solutions to drive online sales leads for the first time in the industry's history.Social Strategy, Lorain National Bank
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Chief Marketing Officer At Sharefile | Acquired By CitrixCitrix 2010 - 2011Fort Lauderdale, Fl, UsResponsible for all marketing activities for the leading B2B SAAS in customer portal and file transfer. Created product launch strategy for company's first mobile app. Acquisition channels included a 7-figure SEM channel; integrated PR campaigns with overall marketing strategy to drive enhanced web content development approach. -
Chief Marketing Officer | Acquired By QuinstreetInsurance.Com 2008 - 2009UsDecreased cost per acquisition by 20% through inbound marketing and social media programs; drove overall business performance to achieve company's first EBIT neutral quarterly performance in it's 8 year history; developed first quote forecast product by aggregating customer data to build first of it's kind trending model; increased response rate in SEM channel by increasing long-tail terms and developing pay-for-performance view-through-to-banner model; developed first customer persona portfolio. -
Chief Operating Officer | Acquired By IpgReprise Media Nov 2006 - Apr 2008New York, Ny, UsLead the reorganization of the business development team which ultimately lead to double-digit revenue growth; co-lead the creation of the social media practice; optimized IT operations to more effectively solve for client business issues; grew client services organization by 2x over 18 months to accommodate growth; developed and launched the San Francisco office; lead the integration of the company post acquisition by Interpublic. -
Executive DirectorAol, Llc Mar 1997 - Sep 2006New York, Ny, UsDelivered countless products to the AOL Service while leading the AOL Productions Team; co-founded the Strategic Alliances interactive marketing group, developing and executing over $1 billion in marketing programs; led the largest customer acquisition subscription channel and developed some of the earliest programs to leverage PC manufacturers to gain distribution of digital products and portals. -
Cpg MarketingPepsico, Kraft-General Foods, Campbell'S Soup May 1989 - Feb 1997Purchase, New York, UsCPG sales and marketing roles with global leaders in the category.
Steve Chiles Education Details
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Virginia Military InstituteHistory -
Massachusetts Institute Of TechnologySystem Dynamics & Product Development
Frequently Asked Questions about Steve Chiles
What company does Steve Chiles work for?
Steve Chiles works for Wpp
What is Steve Chiles's role at the current company?
Steve Chiles's current role is Global Chief Digital Officer @ WPP | Ford.
What is Steve Chiles's email address?
Steve Chiles's email address is st****@****ers.com
What is Steve Chiles's direct phone number?
Steve Chiles's direct phone number is +133066*****
What schools did Steve Chiles attend?
Steve Chiles attended Virginia Military Institute, Massachusetts Institute Of Technology.
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