Michael Schinelli, M.Sc. Management Email & Phone Number

Cary, Nc, Us

Durham, North Carolina, Us

Serves as lead digital strategist in support of the university’s highest philanthropic and engagement prioritiesDefines and deploys objectives, goals and measures for marketing content strategies aligned to Duke’s global mission in partnership with AED, campus and external partners Develops, executes, and continuously optimizes multi-platform content strategies based upon performance, emerging trends and insightsConducts brand, audience, and best practices research, digital content audits, focus groups, and data analysis

Durham, Nc, Us

Spearheaded corporate brand strategy, development and activation within highly matrixed internal and external partnership ecosystem. Led premium content and engaged professional market segment development, including target addressable market definition and value proposition creation.

Durham, Nc, Us

Led global B2B and Channel marketing strategy, planning and GTM in support of future-focused learning and professional development solutions for finance and accounting teams. Delivered high YoY revenue growth, cross-functional team leadership, sales enablement and creative innovation. Developed innovative SaaS subscription models and propositions for enterprise clients and partners.

Charlottesville, Va, Us

Led enterprise marketing strategy, digital advertising, web design initiatives and agency partnerships.- Collaborated closely with B2B and B2C business unit stakeholders on lead generation, nurturing, automaton, data, thought leadership and sales enablement initiatives.- Oversaw performance marketing reporting and analytics as well as marketing and audience data modeling initiatives.- Partnered with Advancement and Alumni Engagement teams in support of capital campaign and annual giving priorities.

Cedar Rapids, Ia, Us

Chief Strategy OfficerLed planning, execution and measurement of strategic communication and marketing initiatives to accelerate performance, product development and sustainable sales growth.- Developed differentiated marketing, audience mapping and SaaS data products and service offerings.- Led agency brand, thought leadership and go-to-market strategies.- Mentored and managed cross-functional data analytics, content, creative and marketing teams.- Engaged SMEs and industry leaders to research and address trends, opportunities and risks.- Served as consulting lead on strategic accounts focussed on prospect acquisition, audience identification and capital campaign planning. - Clients included, Columbia, Emory, USC, UVA and EMBAC

Chapel Hill, Nc, Us

Built global awareness of the UNC Kenan-Flagler brand and communicated its value across all channels to a diverse set of targeted audiences in support of academic, advancement, alumni relations and business partnership goals. Responsible for internal and external communications teams and operations including digital properties, media relations, social media, content, audience segmentation, demand and lead gen, SEO, SEM, and Advancement and Capital Campaign positioning and GTM strategy.- Led digital transformation across recruitment marketing, audience engagement and advancement communications.- Designed and deployed brand positioning, customer journey, lead generation, marketing automation, analytics, content and social strategies.- Developed audience personas, segmentation and targeting strategies across multi-channel owned and 3rd party platforms.- Collaborated with and empowered central marketing team and external agency/vendor partnerships to drive results for revenue, margin and P/L objectives.- Performed brand, audience, digital advertising and technology research and trend analysis.- Forged strong partnerships across the organization and peer campus units.-Designed and taught highly interactive MBA course focused on disruption within digital advertising and marketing.UNC Appointments and Roles:Adjunct Faculty, Professor of Digital Marketing, MBA ProgramBrand North Carolina, Board of Advisors MemberUNC Chapel Hill Board of Visitors, Marketing and Communications Committee, Staff RepresentativeUNC Kenan-Flagler STAR program, Faculty Advisor and marketing SMEProject Blue Bee, (a UNC Kenan-Flagler and Burt's Bees partnership), AdvisorJohnson & Johnson MBA Case Competition, JudgeMizuno and McKinney MBA Study: "What if everybody ran?", Partnership lead and project advisor

Hoboken, Nj, Us

Developed marketing, news and PR, and advancement communications teams for leading national research university. Launched multiple University-wide integrated marketing and brand positioning Initiatives. Engaged with faculty, administration, students and alumni to continuously define the University's unique brand attributes, grow brand awareness, increase enrollments and communicate the institution’s value to all audiences. - Provided strategic counsel to President and senior leadership on all communications matters. - Led high-performing staff of 10 specialists and multiple outside agency partners. - Oversaw digital, broadcast, print and out-of-home advertising for academic programs and certificates, including award-winning WebCampus. - Designed and launched University brand graphic identity and website, integrating Schools and centers. - Developed launch and positioning for Business Intelligence and Analytics Master of Science program. - Oversaw market launch of Washington D.C. satellite campus for School of Systems and Engineering.- Developed peer university engagement and rankings strategy which, along with gains in marketing-driven applications, contributed to unprecedented 13-place jump in USN&WR University ranking.

New York, Ny, Us

Led vision, strategies, partnerships and processes for corporate communications team in support of national store execution, sales and integrated marketing objectives for industry leading, Fortune 100 retailer. -Introduced innovations including virtual store prototyping training platform, streamlined communications cascade and intranet content archive for national store teams. - Responsible for quarterly executive leadership presentation planning and strategy sessions.- Participated in post-merger strategy and integration planning for regional divisions.- Selected for Macy's Executive Leadership Development program.

New York, Ny, Us

Led retail marketing, design and graphics team and creative collateral development within Macy's first national division. Worked in highly cross-functional role, intersecting with buyers, advertising, market and private brands and senior leadership to develop advertising, marketing collateral and store execution guides in support of optimal customer experience and sales results. - Managed multi-million dollar contracts and distribution planning for all Macy's locations.- Served on post-merger task force to convert more than 300 former May Company stores to Macy's brand standards. - Partnered with Macys.com to introduce innovative multichannel program to facilitate online sales in store.- Oversaw key aspects of Macy's largest private brand launch, the Martha Stewart Collection.

Ba, Dual Major: English, Art

Master'S In Management, Focus: Strategic Management, Project Management

Master'S Program, Industrial Design

Study Abroad, Italian Language And Culture