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Experienced Marketing Manager with a demonstrated history of working in the hospitality industry. Strong marketing professional skilled in Hospitality Industry, Marketing Strategy, Social Media, Advertising, and Public Relations.
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Director Of Business DevelopmentApple Mountain Mar 2017 - PresentFreeland, Michigan, Us» Initiated and completed a brand of refreshment to reflect first-class guest experience.- Designed responsive website with increased online bookings to track conversions.- Targeted e-marketing campaigns to increase web traffic over 40 percent within six months.- Produced new, offering inclusive, resort brochure along with profit center specific materials.» Increased social media engagement with audience specific content and promotion.- Ranked among twenty fastest growing industry pages on Facebook and Twitter (Slopefillers).- Launched LinkedIn page to aide in team recruitment and corporate business.» Engaged new audiences with weekly dining features and entertainment offerings.- Achieved record attendance for summer concert series while looking to evolve offerings for growth.- Developed upcoming beer and wine dinner series along with holiday specific parties. -
Taproom ManagerPetoskey Brewing Jan 2016 - Dec 2016» Adhered to all standard operating procedures while making suggestions for improvement to ensure guest satisfaction and team member growth.» Served as an ambassador for company products and the local community in the taproom andat various festivals and events.
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Director Of Marketing / Bar ManagerMaple River Resort May 2015 - Dec 2015» Implemented website to blend golf and pub brands under resort umbrella consistent with long-term development goals.» Enhanced microbrew offerings as component of brand identity resulting in a 30 percent increase in beverage sales.» Acted as pub manager in absence of ownership ensuring standards of guest experience and team member performance where met.
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Marketing CoordinatorBoyne Highlands Resort Aug 2013 - Jun 2015Harbor Springs, Michigan, Us» Responsible for upholding resort brand in all marketing-related efforts.» Oversaw all in-house marketing campaigns for resort, projects included:- Spearheaded marketing efforts for inaugural Hops ‘n Highlands Microbrew Festival; exceeded attendance target by 140 percent. - Created 32-page seasonal, passport-style resort guide to promote resort offerings.- Launched resort television channels providing touch point for activities, dining and entertainment.- Designed menus to fit within established identities of 11 resort dining outlets. » Engaged social audiences with strategic content and interaction. - Resulted in a 50 percent increase in following and engagement on resort Facebook page.- Released Twitter and Instagram pages to reach additional target audiences using unique content.» Managed content development and implementation during transition to resort specific website, boynehighlands.com.Named BOYNE's Best - September 2014 -
Marketing Assistant/Snow ReporterBoyne Usa Dec 2012 - Aug 2013Petoskey, Michigan, Us» Worked with operations and marketing team to coordinate daily internal and external reports associated with winter operations. » Integrated new, resort specific, branding initiatives into social media and web content.» Managed daily updates and monitored of social media pages. -
Recreational Services AgentGrand Traverse Resort And Spa Jun 2012 - Dec 2012Acme, Mi, Us» Responsible for monitoring facility usage while ensuring member and guest registration. » Coordinate with users and appropriate staff to schedule and confirm facility programming. » Ensure proper payment for facility usage, food and merchandise purchases. -
Tennis Instructor / League DirectorGrand Traverse Resort And Spa 2006 - Dec 2012Acme, Mi, Us» Taught technical and tactical skills to players of diverse ages and abilities. » Directed a site during summer camps with responsibility for registration, staffing, and the overall site appearance.» Organized league schedule, staffing and city championships for program serving 13 elementary schools and 200 participants.
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Graphic Design AssistantAlma College Nov 2011 - May 2012Alma, Mi, Us» Assisted the Director of Marketing in handling daily office tasks.» Garnered experience in printing processes, client relationship management, organization and prioritization.» Conceptualized and created promotional materials for use on campus, for admissions and in the surronding community. -
Race CoordinatorShanty Creek Resorts Jan 2004 - Mar 2012Bellaire, Mi, Us» Facilitated the execution of on-hill races and special ski-area functions.» Handled event logistics, including; staff positioning, set-up/tear-down, announcing and timing.» Gathered registration information to update databases, generate participant lists and track results following events. -
Marketing InternShanty Creek Resorts May 2011 - Aug 2011Bellaire, Mi, Us» Developed graphic layouts for publications including signage, flyers and brochures.» Organized, prioritized and executed the production of marketing materials utilizing multiple media.» Executed all social media marketing activities, including the promotion of, and updates to, company social media pages.
Ben Schippers Skills
Ben Schippers Education Details
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Alma CollegeBusiness Administration W/Emphasis In Marketing
Frequently Asked Questions about Ben Schippers
What company does Ben Schippers work for?
Ben Schippers works for Apple Mountain
What is Ben Schippers's role at the current company?
Ben Schippers's current role is Marketing Professional.
What is Ben Schippers's email address?
Ben Schippers's email address is 12****@****lma.edu
What is Ben Schippers's direct phone number?
Ben Schippers's direct phone number is +123163*****
What schools did Ben Schippers attend?
Ben Schippers attended Alma College.
What are some of Ben Schippers's interests?
Ben Schippers has interest in Education.
What skills is Ben Schippers known for?
Ben Schippers has skills like Social Media, Adobe Creative Suite, Graphic Design, Microsoft Office, Advertising, Social Media Marketing, Digital Photography, Resorts, Marketing, Public Relations, Event Management, Facebook.
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