Led development of strategic business development and marketing plans, including analysis of key markets, and guided implementation of revenue-generating marketing and sales activities that advance company growth. Oversaw design of strategic client outreach framework, effective sales enablement tools, and training materials, improving sales closing rates. Served as leadership advisor and team coach, fostering culture of accountability, and advancing professional skill set of staff by leading corporate workshops, volunteer initiatives, and social and educational events.

Led design and activation of strategic marketing and communications plans, generating business growth. Orchestrated lead generation and retention programs, managing team to guide storytelling efforts and implement multi-channel engagement campaigns, improving conversion and client acquisition rates. Led company brand refresh, establishing task force to adapt visual identity, voice, and messaging, and create buyer profiles and user journey maps to deliver relevant content across all customer touchpoints, strengthening audience perception of brand. Oversaw design of pro bono campaign during COVID-19 pandemic, publishing reopening toolkit, picked up by major media outlets, generating new leads and partnerships. Cultivated influential partnerships with key industry players and clients, increasing referrals and repeat business.

Global institutional licensing and author recruitment for all Science digital publications and services.Created strategic marketing launch plans to drive sales and paper submissions for two new journals scheduled to publish in 2016. Provided strategic leadership to build brand awareness, recruit authors, and grow sales revenues. Oversaw development and implementation of launch campaign for new peer review evaluation service. Designed co-branded sponsorship programs with reputable partner organizations, managing strategic interactions with key stakeholders. Developed a 360-degree digital approach including inbound lead nurturing, social, content, retargeting, and PPC. Stayed abreast of marketing best practices, providing thought leadership for adoption where appropriate. Served as a project advisor for AAAS publishing group. The American Association for the Advancement of Science (AAAS) is the publisher of leading scientific journals, including the flagship magazine Science.

Oversaw design and implementation of lead generation and nurture campaigns which augmented sales opportunities across target markets worldwide. Managed aggressive journal launch programs and author recruitment campaigns for digital research publications. Planned and organized reception and luncheon events worldwide; developed outreach strategy and event concepts. Developed annual marketing and sales budget and executed programs under budget. Managed creation of educational video tutorials, growing journal usage and improving sales pipeline velocity.

Planned, developed and managed direct and email marketing campaigns. Managed production and sales of art print collections to high net worth individuals, museums and galleries. Developed innovative marketing concepts for project-related sales products. Created and implemented social media marketing strategies. Planned and organized special events worldwide, including development of outreach strategy and event concepts.Light from Light Films is a film production company based in New York.

Managed worldwide direct and e-mail marketing campaigns reaching out to over 2,000 high schools. Designed and implemented strategic search engine optimization plans. Developed monthly communications plans for affiliated institutions and newsletter subscriber groups. Coordinated and analyzed online advertising campaigns with renowned national newspapers. Analyzed delivery of distance learning products including online navigation and program content.AllLearn was an online learning consortium among Oxford, Stanford and Yale Universities.

In-depth marketing, company and industry research. Assisted in the development of partnership concepts and cause-related marketing programs for clients in the entertainment, consumer product and non-profit industries.

Evaluated successes of African community activities and developed and implemented communications tool which improved knowledge sharing between partner organizations of African family planning initiative.