Carl Schmid Email & Phone Number

Tampa, FL, US

Tampa, Florida, United States

Louisville, Kentucky Area

• Lead the development & implementation of social media initiatives, using visual storytelling to enhanceand elevate the Louisville Athletics brand, inclusive of the 18 brand accounts & various personalities- Measure.
• Oversight & management of the Creative Communications department- 3 individuals tasked with management of various team social media accounts
• Oversight & management of the Main Athletics (@GoCards) social media accounts- Inclusive of Facebook, Twitter, Instagram, LinkedIn & TikTok
• Day-to-day management of the the Men’s Basketball social media accounts (Mar. 2022 - July 2023)- Working with team’s creative staff on content planning, strategy & execution
• Managed the Football social media accounts (July 2019-July 2022)- Worked with team’s creative staff on content planning, strategy & execution
• Lamar Jackson Jersey Retirement Campaign- Developed the strategy & content plan from announcement through the day of- Worked collaboratively with design, photo & video on all content creation- Aided in photo coverage.

Cincinnati Area, KY

• Set the standards and creating content for online and social media platforms for 17 different sports & teams.
• Designed and created graphic templates for Sports Information offices & use on various social media platforms & the official athletic department website
• Assisted with in-game photography for various teams and events for the athletic department
• Managed the Main Athletics social media accounts on a day-to-day basis- Grew the Twitter account from an estimated 140,000 followers to 167,500 followers- Grew the Instagram account from an estimated 32,500 followers.
• Managed the Men’s Basketball social media accounts on a day-to-day basis- Grew the Twitter account from an estimated 5,200 followers to 24,100 followers- Grew the Instagram account from an estimated 250 followers to.
• 2018 Men’s Basketball Post-Season (March 1 - March 18)- Designed graphics highlighting a regular season & conference tournament title- Planned and executed the team’s social presence during all post-season competition.

Cincinnati Area, KY

• Film and edit practice and game film using XOS Thunder
• Assist with the creation of weekly motivational videos and recruiting promotional videos
• Manage the official team (@GoBearcatsFB) Twitter account & oversee the recruiting department (@UC_Recruiting) Twitter account
• Design, creation and implementation of graphics and content for the official football Twitter account
• Grew the official football Twitter account from an estimated 4,500 followers to 30,000 followers
• Across 4 years of day to day management the account was grown from 1,100 followers to 30,000 followers and garnered 36.4 million impressions on Twitter

Cincinnati, OH

• Design and creation of new printed materials targeting prospective student athletes
• Design, creation and distribution of online media highlighting the program success and targeting prospective student athletes through social media
• Maintain and develop content for the official football twitter account (@Bearcats_FB)
• Grew the account from an estimated 1,100 followers to 3,400 (300% growth) during the first season (May 2013 - January 2014)
• Live tweeted game updates, developed graphics highlighting the program and match ups, created infographics highlighting victories, provided fans with a behind the scenes look at the team and facilities, posted updates.
• Aided the Recruiting Director in gameday and official visit recruiting operations

Cincinnati, OH

• Answered and directed customers to their desired location
• Helped maintain a positive experience for all customers visiting the arena
• Learned crowd management and crowd safety skills through a variety of events
• Gained first hand knowledge of operational aspects and duties for general event security

Cincinnati, OH

• Development of practice plans for daily player development
• Maintained and utilized statistical analysis of player and team performance
• Aided in the personal growth and athletic development of athletes

Cincinnati, OH

• Development of practice plans for daily player development
• Maintained and utilized statistical analysis of player and team performance
• Utilized Hudl to analyze game film and create tendency reports based on film breakdown and analysis
• Transitioned Hudl analysis into the daily strategic implementation plans
• Aided in the personal growth and athletic development of athletes

Master Of Science - Ms, Sports Administration

Bachelors Of Science, Sports Administration

Activities and Societies: Phi Kappa Theta FraternityDean's List Spring of 2012 Dean's List Spring of 2013

General Education Degree, General Education, 3.55

Activities and Societies: Varsity Football, Yearbook Staff, Junior Varsity Basketball