Carl Schmid Email and Phone Number
Tampa, FL, US
Carl Schmid's Location
Tampa, Florida, United States, United States
Carl Schmid's Contact Details
Carl Schmid work email
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Carl Schmid personal email
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Carl Schmid phone numbers
About Carl Schmid
Work: https://gondola.cc/CarlSchmidLeveraging my passions for college athletics and digital/social media, unifying our brand & message across multiple platforms (and sports).My driven focus on message consistency and digital quality are aimed to meet our target audiences such as: prospective student athletes, donors, alumni, and fans. Fueled by degrees in Sports Administration, I never forget “it’s all about the business.”
Carl Schmid's Current Company Details
Usf Athletics
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Associate Athletic Director, Branding and Digital Strategy
Tampa, FL, US
- Website:
- gousfbulls.com
- Employees:
- 167
Carl Schmid Work Experience Details
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Associate Athletic Director, Branding And Digital StrategyUsf AthleticsTampa, Fl, Us
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Associate Athletic Director, Branding & Digital StrategyUsf Athletics Jul 2023 - PresentTampa, Florida, United States
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Director Of Digital StrategyUniversity Of Louisville Athletics Jul 2019 - Jul 2023Louisville, Kentucky AreaLead the development & implementation of social media initiatives, using visual storytelling to enhanceand elevate the Louisville Athletics brand, inclusive of the 18 brand accounts & various personalities- Measure content and campaign success against department KPIs- Utilize data to continuously optimize strategy and workflow- Work with designers on the creation of templates & custom graphics as needed- Assist in the ideation & execution of various video projects across the department- Work with photographers on coverage of events & speciality shoots- Capture and edit photography, and produce graphics and video as needed to support content efforts• Oversight & management of the Creative Communications department- 3 individuals tasked with management of various team social media accounts• Oversight & management of the Main Athletics (@GoCards) social media accounts- Inclusive of Facebook, Twitter, Instagram, LinkedIn & TikTok• Day-to-day management of the the Men’s Basketball social media accounts (Mar. 2022 - July 2023)- Working with team’s creative staff on content planning, strategy & execution• Managed the Football social media accounts (July 2019-July 2022)- Worked with team’s creative staff on content planning, strategy & execution• Lamar Jackson Jersey Retirement Campaign- Developed the strategy & content plan from announcement through the day of- Worked collaboratively with design, photo & video on all content creation- Aided in photo coverage of Lamar’s arrival & day of the retirement- Social Highlight: 57 posts, 29.5 million impressions, 6.7 million video views, 1.2 million engagements• Act as a liaison between the athletic department & Learfield as it relates to social activations- Work with Learfield representatives to elevate sponsored content- Assist in content creation to ensure content is engaging & beneficial to the sponsor- Provide analytics to Learfield representatives following the completion of campaigns -
Director Of Digital MediaUniversity Of Cincinnati Department Of Athletics May 2017 - Jul 2019Cincinnati Area, KySet the standards and creating content for online and social media platforms for 17 different sports & teams.• Designed and created graphic templates for Sports Information offices & use on various social media platforms & the official athletic department website• Assisted with in-game photography for various teams and events for the athletic department• Managed the Main Athletics social media accounts on a day-to-day basis- Grew the Twitter account from an estimated 140,000 followers to 167,500 followers- Grew the Instagram account from an estimated 32,500 followers to 47,000 followers• Managed the Men’s Basketball social media accounts on a day-to-day basis- Grew the Twitter account from an estimated 5,200 followers to 24,100 followers- Grew the Instagram account from an estimated 250 followers to 13,600 followers• 2018 Men’s Basketball Post-Season (March 1 - March 18)- Designed graphics highlighting a regular season & conference tournament title- Planned and executed the team’s social presence during all post-season competition- Aided in the ideation of the post-season look and creation of all post-season social graphics- Highlights: 7 games, 6,701,943 Impressions, 6.34% Engagement Rate, 1,760 New Twitter Followers• Monitored all social media channels associated with the athletic department and set measurable goals• Created an overall monthly content calendar, highlighting all home and road events• Utilize social media to support ticket sales -
Assistant Director Of Football Video - University Of Cincinnati FootballUniversity Of Cincinnati Department Of Athletics Jul 2014 - May 2017Cincinnati Area, Ky• Film and edit practice and game film using XOS Thunder• Assist with the creation of weekly motivational videos and recruiting promotional videos• Manage the official team (@GoBearcatsFB) Twitter account & oversee the recruiting department (@UC_Recruiting) Twitter account• Design, creation and implementation of graphics and content for the official football Twitter account • Grew the official football Twitter account from an estimated 4,500 followers to 30,000 followers• Across 4 years of day to day management the account was grown from 1,100 followers to 30,000 followers and garnered 36.4 million impressions on Twitter• Aid with the ideation/creation of graphics, player highlights and posted all content for National Signing Day from the officiall footabll accounts.• Created videos highlighting team events such as: bowl game events, practice recaps, workout videos, and other promotional content that was posted to various football social media accounts.• Design and creation of graphics and mailings during the off-season for the recruiting department• Manage a team of seven student assistants during the season including practice and game days• Created, developed and maintain the first Cincinnati athletics Snapchat Account (Bearcats_FB)• Plan, manage and oversee athlete takeovers of the official football snapchat account for major events through out the season including: Media Days, Graduation, Bowl Trips, & Road Trips• Maintain a relationship with the compliance department and communicate on new ideas surrounding social media to ensure the department is operating within the NCAA compliance rules
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Recruiting Assistant - University Of Cincinnati FootballUniversity Of Cincinnati Department Of Athletics Jan 2013 - Jul 2014Cincinnati, Oh• Design and creation of new printed materials targeting prospective student athletes• Design, creation and distribution of online media highlighting the program success and targeting prospective student athletes through social media• Maintain and develop content for the official football twitter account (@Bearcats_FB)• Grew the account from an estimated 1,100 followers to 3,400 (300% growth) during the first season (May 2013 - January 2014)• Live tweeted game updates, developed graphics highlighting the program and match ups, created infographics highlighting victories, provided fans with a behind the scenes look at the team and facilities, posted updates and graphics highlighting commits during National Signing Day• Aided the Recruiting Director in gameday and official visit recruiting operations• Adapted to fast paced working environment, while managing multiple projects
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Event StaffUs Bank Arena Sep 2010 - Jul 2014Cincinnati, Oh• Answered and directed customers to their desired location• Helped maintain a positive experience for all customers visiting the arena• Learned crowd management and crowd safety skills through a variety of events• Gained first hand knowledge of operational aspects and duties for general event security
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Head Basketball CoachNagel Middle School Oct 2011 - May 2014Cincinnati, Oh• Development of practice plans for daily player development• Maintained and utilized statistical analysis of player and team performance• Aided in the personal growth and athletic development of athletes
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Assistant Varsity Football CoachTurpin High School Jul 2011 - Jan 2013Cincinnati, Oh• Development of practice plans for daily player development• Maintained and utilized statistical analysis of player and team performance• Utilized Hudl to analyze game film and create tendency reports based on film breakdown and analysis• Transitioned Hudl analysis into the daily strategic implementation plans• Aided in the personal growth and athletic development of athletes
Carl Schmid Skills
Social Media
Sports
Microsoft Office
Customer Service
Social Media Marketing
Powerpoint
Microsoft Excel
Public Relations
Public Speaking
Time Management
Event Planning
Event Management
Strategic Planning
Facebook
Microsoft Word
Social Networking
Graphic Design
Advertising
Photography
Digital Photography
Adobe Creative Suite
Microsoft Powerpoint
Indesign
Photoshop
Illustrator
Data Entry
Video Editing
Content Development
Sports Marketing
Adobe Photoshop
Adobe Premiere Pro
Adobe Illustrator
After Effects
Adobe Creative Cloud
Motion Graphics
Creative Content Creation
Creative Strategy
Twitter
Sports Management
Communication
Teamwork
Athletics
Digital Media
Marketing
Carl Schmid Education Details
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Sports Administration -
Sports Administration
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Turpin High School3.55
Frequently Asked Questions about Carl Schmid
What company does Carl Schmid work for?
Carl Schmid works for Usf Athletics
What is Carl Schmid's role at the current company?
Carl Schmid's current role is Associate Athletic Director, Branding and Digital Strategy.
What is Carl Schmid's email address?
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What is Carl Schmid's direct phone number?
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What schools did Carl Schmid attend?
Carl Schmid attended University Of Cincinnati, University Of Cincinnati, Turpin High School.
What skills is Carl Schmid known for?
Carl Schmid has skills like Social Media, Sports, Microsoft Office, Customer Service, Social Media Marketing, Powerpoint, Microsoft Excel, Public Relations, Public Speaking, Time Management, Event Planning, Event Management.
Who are Carl Schmid's colleagues?
Carl Schmid's colleagues are Fabiola R..
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