Amanda Schmidt Email & Phone Number

Green Bay, Wisconsin, United States

Manage the planning, buying, implementation and execution of paid traditional and digital media plans. Oversee content marketing, social media, email and other organic strategies to drive website engagement and conversions.Conduct market research and analyze industry trends to implement emerging digital tactics to drive online and offline sales conversions.Manage and oversee website and marketing analytics to make optimizations and improvements based on insights and engagement rates to enhance ad effectiveness and return on ad spend.Manage media vendor relationships, agency partners, MarTech tools and annual advertising budget.

Green Bay, Wisconsin Area

Managed and developed a range of digital marketing and communications campaigns and projects to promote Greater Green Bay as a great destination to visit through content creation for social media, website, email and digital advertising strategies.

Green Bay, Wisconsin Area

Was responsible for building greater public awareness of the College and cultivated relationships with target audiences by managing a range of public and media relations functions, including communications activities that promoted, enhanced and protected the organization's reputation.Duties performed: Managed and maintained organic social media channels; maintained and updated website content; assisted with the design and creation of marketing materials; managed and distributed email communications to segmented lists; created content for social media, blog and website. Content creation included written, images and video; assisted with advertising and video production projects; performed onsite photography and videography to promote campus life.

Green Bay, Wisconsin Area

Was responsible for developing a unique and consistent brand experience for our stakeholders, crafting and executing strategies that enhance visibility and composing effective messaging to enhance community understanding of Brown County United Way. This included developing and implementing marketing strategies and activities to achieve objectives of the organizational strategic direction and resource development tactical plan. Directed and coordinated activities to pilot new channels of giving and engagement utilizing research; technology such as website and other social media; and traditional communications and fundraising methods including special events. Provided internal and external marketing communications support to other departments. Worked with advertising/PR vendors, and other vendors in support of projects, including PR, promotional activities, events and working with purchased advertising.Led volunteers and committees including the Emerging Leaders Society and Marketing Committee for the organization.

Green Bay, Wisconsin Area

Worked with current corporate accounts to maintain and grow their business with the hotel. Prospected new businesses in the Green Bay area and worked with Global Sales to gain new business.Built relationships and created partnerships with local organizations to develop new business and to support the community.Created marketing materials, and assisted with local marketing and advertising buys, attended trade shows, and attended networking events regularly.Managed and ran the sales department.

Green Bay, Wisconsin Area

Sold lodging and meeting/event needs to corporate accounts in De Pere and Howard.Targeted the following to gain new business: Leisure groups, sports teams, education, military, social, associations, corporate.Built relationships with sports facilities, tourist attractions, motor coach and other businesses in the area to develop new business. Sold and set up room blocks for weddings, sports teams and other groups.Assisted with creating marketing materials, advertising buys, and attended trade shows.

Green Bay, Wisconsin Area

Green Bay Press-Gazette3 positions held:Account Relationship Specialist (1 year)Maintained and grew active accounts from the inside to meet established goals. Sold special sections and niche publications to existing clients.Account Executive (2 years 3 months)Worked as a marketing consultant for local area businesses.Helped to grow local businesses through effective advertising campaigns.Worked with clients to create ad ideas and layout ad design to communicate promotions and brand image.Developed new business and grew revenue.Presented marketing research to educate businesses on our market and target audiences.Key Account Executive (11 months)Worked as a marketing consultant for major local area businesses.Helped to grow local businesses through effective advertising campaigns.Worked with clients to create ad ideas and layout ad design to communicate promotions and brand image.Developed new business and grew revenue.Presented marketing research to educate businesses on our market and target audiences.

Stevens Point Journal-sold classified ads and was support for the circulation and advertising departments.

Audited affiliate websites and search engines, approved affiliate applications, created links for promotions and sent promotions to affiliates.

Ba, Business & Spanish

Activities and Societies: Track & Field, Spanish ClubDouble majored in Business Administration and Spanish. Received a minor.

Associate'S Degree, Marketing & Graphics Communication, Web Design

Activities and Societies: Phi Theta Kappa Honors SocietyWas enrolled in the Design & Graphic Technology Program and obtained a certificate.

High School Diploma, High School/Secondary Diploma Programs

Activities and Societies: Basketball, Track & Field, Spanish Club