Erika Schmidt Email & Phone Number

Bentonville, AR, US

• On an intentional break to fulfill my life goal to travel. I call it the ReReRe—refresh, recharge, and rediscover.
• Recharge: Taking a step back to recharge and find balance to end burnout for good.
• Rediscover: Embrace the power of play. Dive into experiences, places, and people that energize me.
• Rebuild: Craft a life that aligns with what truly drives me, my values, and life mission. Maybe you're part of this journey, reader!

San Francisco, California, US

• Led a hybrid role blending Chief of Staff responsibilities with strategy and operations, partnering with the Head of Growth and XFN stakeholders to execute initiatives, analyze performance, and streamline operations to.
• Support the Head of Growth and CMO in setting strategy and executing against goals
• Partnered with Growth Leads and XFN teams to synthesize data into a cohesive strategy
• Collaborated with the Head of Growth in annual planning, partnering closely with XFN partners and C-SuiteComms & Reporting
• Led 20+ stakeholders across Growth, Analytics, Data Science, and Finance to develop and present critical insights for C-Suite and senior leadership
• Advised on sensitive strategies and issues, leveraging diplomacy and situational awareness

San Francisco, California, US

• Responsible for building and optimizing global growth strategies across regions, paid media channels (eg, programmatic, paid social, paid search), and program pillars (Brand, Product-Led Growth, Sales-Led Growth).
• Exceeded FY global targets by 107% and grew enterprise targets 57% YoY, coming $3M under budget
• Managed and scaled a 9-figure global paid media budget across program pillars
• Hired and trained the Acquisition program from a local team of 3 to a global team of 18 operating in AMER, EMEA, and APJ
• Founded the Strategy pillar and directed a team of 2; tasked with crafting and executing strategies to maximize impact across regions and objectives
• Coordinated 20+ stakeholders to produce reports and present to C-Suite executives

San Francisco, California, US

• Led the SEM program in NAMER, APJ, and LATAM, while building a global paid review site program
• Created an acquisition budget management system and reporting to effectively track budget, enabling us to scale the budget to 8-figures in partnership with the CFO
• Co-led international English and localized campaign expansions globally for 6 languages
• Built global reporting systems for SEM and review sites in partnership with analytics teams
• Migrated the SEM program to SA360 for long-term success and scalability, partnering with agencies, Ad Ops, Analytics, and Data Science
• Successfully transitioned agencies, managing hiring, onboarding, and offboarding while maintaining strong performance

Philadelphia, PA, US

• Developed AdWords, Bing Ads, and paid social campaigns for 4 accounts, including a Fortune 100 SaaS client, with ad spend as high $2.5MM to as low as $5K per month
• Launched global paid search expansions, such as the global mobile brand campaign expansion resulting in a 135% increase in mobile conversions and 24% improvement in CPA
• Led reporting and analytical initiatives that resulted in cutting monthly reporting time by 50%
• Co-led international English and localized campaign expansions in 65+ countries across AdWords and Bing Ads for 8 languages
• Managed client relations, including day-to-day interactions, meetings, and presentations
• Integrated portfolios, scripts, and Supermetrics to manage budgets, as well as forecast conversion volume and CPA

Portland, Oregon, US

• Built and drove integrated PPC strategies designed to grow clients’ bottom line for up to 30 accounts
• Oversaw campaigns on AdWords, Bing Ads, and paid social media platforms from ad spend as high as $25,000/month and as low as $500/month
• Managed and optimized all aspects of campaigns, including creating accounts, keyword research, bid management, ad creation, retargeting, A/B testing, landing page development, and setting up tracking
• Analyzed data and market trends to refine digital marketing strategies and identify opportunities
• Led and trained 2 paid search team members, as well as grew the skills of up to 10 agency employees
• Improved efficiency for PPC, marketing, and project management by designing a series of templates and guides

Portland, Oregon, US

• PPC Analyst (Core Role)
• Developed and managed small and medium business Google AdWords accounts, including setting up accounts, organizing campaign structure, adjusting budgets and keyword bids, positive and negative keyword research, text.
• Increased leads as high as 1,400% and reduced cost per leads by as much as 90%
• Reported on campaign results and convey technical details into easy to understand analyses
• Crafted timely and insightful PPC-related blog posts for the company blogSocial Media Analyst
• Spearheaded blogging and social media strategies which boosted Intuitive Digital’s website sessions by 412% year-over-year

Portland, OR, US

Portland, OR, US

• Managed scheduling duties, email inquiries, and phone inquiries
• Clearly and efficiently answered questions concerning the Graduate School and the application process
• Organized application materials in the Graduate School filing system
• Welcomed all visitors to the office and handled their needs
• Maintained a neat, orderly, and clean office

Mountain View, CA, US

• One of 30 (out of 700+ applicants) selected to participate in the selective four day Google AdCamp taught by Google sales leaders, providing in-depth introduction to the company's marketing and advertising sales.
• Placed first in a team-based advertising challenge which entailed market and consumer analysis, developing a creative advertising strategy, and presenting final proposal to established sales leaders

Tysons Corner, VA, US

• Created the entire customer-facing documentation on CrowdCompass mobile apps, which is available to thousands of CrowdCompass users
• Translated technical details into clear, simple language for users
• Collaborated with Mobile App Development and Customer Support teams to review product functionality

Portland, Oregon, US

• Managed the company’s Pinterest page and organically grew followers from 0 to 490
• Interviewed clients about their direct mail marketing strategy and turned the interviews into press releases to generate traffic to expresscopy.com
• Assisted with the creation and development of promotional campaigns

Notre Dame, IN, US

• Promoted the University of Notre Dame to prospective students
• Fielded questions and arranged meetings with advisors
• Clearly and efficiently express facts and opinions
• Made my group live, laugh, love thee Notre Dame

Bachelor’S Degree, Marketing & Sustainability

Marketing

Web Design And Development