Rodrigo Schmiegelow

Rodrigo Schmiegelow Email and Phone Number

Business Intelligence | Data and Insights | Marketing Strategy | Creator Economy | Digital Nomad @ dottie creator
Rodrigo Schmiegelow's Location
São Paulo, São Paulo, Brazil, Brazil
Rodrigo Schmiegelow's Contact Details

Rodrigo Schmiegelow work email

Rodrigo Schmiegelow personal email

About Rodrigo Schmiegelow

- Experience with digital marketing since 2007; - Being five of these specialize in Web Analytics (Business Intelligence);- Serving clients from various segments: Heineken (Schin, Eisenbahn and Viva Schin), O Boticário, Philips, Mondelez (Oreo), Pepsico (Kero Coco, Lipton, Toddynho), Elopar Group (Elo Card, Allelo, Livelo, Stelo) , AkzoNobel (Coral Paints), InBev, Itaú, Gruppo Campari, Shiseido, Uninove, Food Network, Roche, EMS Group, Proibada Beer, TacoBell, GoDaddy, Portobello, San Camilo Hospital, CAOA (D21 CAOA Chery, HMB, Hyundai, Ford, Subaru);- Head of Business Intelligence specialized in media with multidisciplinary team management;- Head of Digital Media: organization and structuring of the area, participation in competitions, responsible for the day-to-day delivery of all online media deliveries as a result: 30% increase in Digital YoY revenues and 3 accounts where digital was key. ;- Managment of multidisciplinary team;- Solid analytics experience: elaboration of metrics plan, monitoring the implementation of Tags, definition of KPIs according to business objectives; creation, updating and analysis of automated reports;- Planning development for projects with goal to increase sales and brand valuation; - Profiling and content creation to the major Social Networks; - Monitoring and Analysis of Brand Buzz on the Internet; - Intermediate knowledge in SEO and SEM through lectures, self study and practical application;- Creation different forms of social responsibility in events with the encouragement of public participation; - Use and Analysis CRM.Specialties: - Preparation of briefing and strategic planning;- Creativity and Innovative.- Software: Google Analytics, Adobe Analytics, Socialbakers, TGI, Comscore, Office Package, Mediamonitor;- Familiarity with Webanalytics tools: SiteCatalyst, Webtrends, Coremetrics.

Rodrigo Schmiegelow's Current Company Details
dottie creator

Dottie Creator

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Business Intelligence | Data and Insights | Marketing Strategy | Creator Economy | Digital Nomad
Rodrigo Schmiegelow Work Experience Details
  • Dottie Creator
    Founder
    Dottie Creator Apr 2023 - Present
  • Metodologia Marketing Digital
    Teacher
    Metodologia Marketing Digital Jan 2018 - Present
    Brazil
    Complete training: Digital Marketing Methodology.Experience since 2007 transformed into a dynamic course full of real references. Theoretical and practical knowledge of this broad area of activity.
  • O Mundo Em Lanches
    Transforming Travel Experiences Into Informative And Inspiring Content.
    O Mundo Em Lanches Jan 2019 - Present
    America
    More than traveling, living. Places, people, cultures and gastronomy.I share experiences and information from trips around the world. Soon the gastronomic and cultural experiences will turn into affordable and delicious snacks with many stories behind.
  • Caranaue
    Owner
    Caranaue Jul 2019 - May 2024
    Company specialized in Business Intelligence.We outsource your BI area, offering professionals with extensive experience in the market to leverage the quality of reporting deliveries and insights without increasing costs.We offer visual automated reports to track results up to the previous day and market studies and proprietary data for strategic directions.We develop digital marketing strategies to improve brand positioning, increase sales or customer flow.With some… Show more Company specialized in Business Intelligence.We outsource your BI area, offering professionals with extensive experience in the market to leverage the quality of reporting deliveries and insights without increasing costs.We offer visual automated reports to track results up to the previous day and market studies and proprietary data for strategic directions.We develop digital marketing strategies to improve brand positioning, increase sales or customer flow.With some partners, we bring the possibility of creating a brand and digital presence (website and social networks) with content targeting.Last works:- TradersClub Client: Structuring the Business Intelligence area to better understand the platform (mob and desktop), from customer prospecting to engagement monitoring.- Waba Extraordinary Client - serving CAOAOutsourcing media management, organizing information flow and making media operations flow.Outsourcing of the Business Intelligence area with a focus on objective monitoring of results, optimizations and strategic insights.- Client Agency 1002:Outsourcing of the Traffic Management and Business Intelligence area offering agility and seniority to serve clients such as Bullla, Consulenza and Allianz.- Agency client Performics:Complete BI structure while the agency was organizing itself to serve a new account that entered the house: Nivea.- Soko Customer:Outsourcing part of the Business Intelligence area while the agency expanded the area by hiring more professionals. We serve clients such as Spotify, PUCPR and Embraer.- Ticketmaster Customer:Organization and planning of emcommerce tagging together with the global team. Creation of a standardized and automated parameterization spreadsheet. Show less
  • Insightify
    Co-Founder
    Insightify Mar 2023 - Dec 2023
    We are a consultancy dedicated to promoting business growth based on the analysis of digital marketing data and trends.I am responsible for prospecting and organizing data-related demands.
  • Waba+Alma Extraordinary Agency
    Head Of Business Intelligence
    Waba+Alma Extraordinary Agency Nov 2020 - Mar 2023
    Brazil
    Responsible for the data and insights area related to media campaigns from lead generation to sales, crossing data with the crm database.Customers:CAOA GroupAtacadão Dia a DiaMiro Imóveis and Three DIFull remote services. Digital Nomad.
  • Agência We
    Business Intelligence And Digital Media Manager
    Agência We May 2018 - Jul 2019
    São Paulo E Região, Brasil
    - Organization and expansion of digital media changing the position of the area for the agency and the market;- Planning and execution of media for awareness and performance;- Participation of competitors positioning the digital strategically and indispensable to achieve the expected results;- New solutions in digital media focusing on the contextualization of platforms along with creation and planning;- Proposals for changes in the way customers relate to consumers through CRM… Show more - Organization and expansion of digital media changing the position of the area for the agency and the market;- Planning and execution of media for awareness and performance;- Participation of competitors positioning the digital strategically and indispensable to achieve the expected results;- New solutions in digital media focusing on the contextualization of platforms along with creation and planning;- Proposals for changes in the way customers relate to consumers through CRM strategies with relationship program;- Creation of a new reporting standard with the implementation of process automation tools with online dashboards updated to the previous day;- Reports of end of strategic campaigns, with learning and next steps;- Structuring, training, and monitoring of the multidisciplinary team (BI, Media, and Monitoring);- Management of consumer behavior studies on proprietary platforms with the team;- I'm an active part of the process of integration of the media and planning areas;- Help in the organization of processes along with the service area.Results:- We won 3 out of 9 competitions with the new digital positioning - which also happened in the area of ​​planning, service, and creation;- 22% increase in conversion volume of one of the performance customers;- Significant increase in digital investment between 2018 and 2019;- Reporting adjustments with shorter deadlines and more insights;- Smaller team handover. Show less
  • Lov
    Business Intelligence Supervisor
    Lov May 2016 - Apr 2018
    São Paulo
    - Head of Web Analytics (BI) specialized in Media;- Structuring Analytics area with definition of processes, flows and work models; - Responsible for managing a team with distinct skills and responsibilities;- Main clients: Heineken (Schin, Eisenbahn e Viva Schin), Philips, Mondelez (Oreo), Food Network; Elopar (Cartão Elo, Alelo, Livelo, Stelo); Uninove.
  • W3Haus
    Sr. Business Intelligence Analyst
    W3Haus Oct 2014 - Apr 2016
    São Paulo Area, Brazil
    - Part of a team to change BI area structure with a manager;- Built a new dashboard model - more clean, direct and automatized;- Set and followed the implementation of mobile app;- Evangelist of a simple and goal focused reports and campaigns KPI.Brands: O Boticário, Coral, Ab-Inbev.
  • F.Biz
    Business Intelligence Analyst
    F.Biz Jan 2012 - Oct 2014
    São Paulo Area, Brazil
    - Definition of Actionable KPIs according to clients business goals;- Measurement planning to advertising campaigns;;- Create and update weekly or monthly report aimed to analyze competitive intelligence and optimization;- Using tools such as Google Analytics, TGI, Comscore, Socialbakers;- Familiarity with Web Analytics tools: SiteCatalyst, Webtrends, Coremetrics.- Brands: Pepsico (Kero Coco, Lipton, Toddynho), Gruppo Campari, Shiseido, Roche and Itaú Bank.
  • Festival Universitario 2011
    Freelancer Business Intelligence
    Festival Universitario 2011 Nov 2011 - Dec 2011
    São Paulo Area, Brazil
    - Real-Time Monitoring of Labor Statistics conducted the Social Media;- Creation, Power and Data Analysis Spreadsheets manage, update it every day according to the evolution of design, support tools: Google Analytics, Facebook Insights, TweetStats, Scup;- Cross-data of media used, thus identifying which generated more feedback from you, and can measure the strength of each share held;- Help in Creating Content for Social Media Feed like Facebook, Twitter, Blog, through Insights… Show more - Real-Time Monitoring of Labor Statistics conducted the Social Media;- Creation, Power and Data Analysis Spreadsheets manage, update it every day according to the evolution of design, support tools: Google Analytics, Facebook Insights, TweetStats, Scup;- Cross-data of media used, thus identifying which generated more feedback from you, and can measure the strength of each share held;- Help in Creating Content for Social Media Feed like Facebook, Twitter, Blog, through Insights drawn from the analysis of the reports;- Brand Monitoring on the Internet using tools like Google Alerts, SocialMention and manually search engines, news portals and content;- Creation and Campaign Management Google AdWords;- Optimization Campaigns Google and Content Creation through tools like Google Insights;- Creation and Account Management on Blogspot, Flickr, Formspring, Foursquare;- Development of Poll by Google Docs, allowing the public to learn more about the event, the most anticipated artists and generating qualified mailing. Show less
  • Sputnik Comunicação
    Freelancer Copywriter
    Sputnik Comunicação Sep 2011 - Oct 2011
    São Paulo Area, Brazil
    - Real estate market: briefing creation, research competition, concept definition, advertising copy, follow the development of communication planning, participation in proposal development;- Healthcare: market research, communications planning, creative concept development, copywriting;- Internal website: a survey of websites of direct competitors, creating the concept of communication and brand positioning, copywriting.
  • Agência Pulsus
    Owner
    Agência Pulsus Dec 2009 - Oct 2011
    São Paulo Area, Brazil
    - Prospecting for Customers;- Coordination of Projects for the Web;- Market Research;- Development of Strategic Planning;- Creation of Briefing and Marketing Actions;- SEO;- Art Direction for Printed;- Structuring and Implementation of Action on Social Networks.
  • Buda Lounge
    Coordination Of Marketing And Ebusiness
    Buda Lounge Mar 2011 - Aug 2011
    Toronto, Canada Area
    - Management of Website, with daily updates, implementation of pages and utilities;- Monitoring of the brand in social networks;- Enabling brand in social networks;- Creation of Banners, Flyers, Folders.
  • Grupo Am3 Consultoria
    Marketing Consultant
    Grupo Am3 Consultoria Oct 2010 - Feb 2011
    São Paulo Area, Brazil
    - Creation and launch of the company, provided the briefing on communication strategies;- Analyze situational and developing solutions for clients;- Creating and Planning Proposals, both internal and for clients;- Creation and Implementation of Strategies on Social Midias;- Review of Return (ROI);- Focus on BtoB.
  • Locaralpha Locadora De Veiculos Ltda
    Marketing Analyst
    Locaralpha Locadora De Veiculos Ltda Jul 2010 - Oct 2010
    São Paulo Area, Brazil
    - Structuring the Marketing department with implementation of the Market Intelligence (BI), Roi Analysis, Development complete Briefing qualification of advertising, create strategies, positioning, concept and goals for communication;- Exploration and Management of Advertising Agency, maintaining focus on goals previously outlined, quality control and return;- Coordination with the Digital Agency of the company's website: Institutional, Corporate and Vehicles Sales;- Creation… Show more - Structuring the Marketing department with implementation of the Market Intelligence (BI), Roi Analysis, Development complete Briefing qualification of advertising, create strategies, positioning, concept and goals for communication;- Exploration and Management of Advertising Agency, maintaining focus on goals previously outlined, quality control and return;- Coordination with the Digital Agency of the company's website: Institutional, Corporate and Vehicles Sales;- Creation, Planning, Structuring and measurement of social media campaigns;- Prospecting and Support to Partners;- Creation and Negotiation of Contracts for Partnerships;- Planning and Implementation of Diverse Projects;- Brand Monitoring on the Internet;- Art Director of House Agency. Show less
  • Universidade Anhembi Morumbi
    Freelancer Bi
    Universidade Anhembi Morumbi Nov 2009 - Jun 2010
    São Paulo Area, Brazil
    - Survey of diverse information from competitors: pricing, curriculum, differential, among others;- Research of different techniques, by telephone, internet and visits;- Supply of pre-structured spreadsheets in Excel;- Creating new worksheets for entering data collected;- Review and comparison of data, identifying trends and opportunities.
  • Aeiou - Unicel Do Brasil Telecomunicações
    Marketing
    Aeiou - Unicel Do Brasil Telecomunicações Jan 2009 - Jun 2010
    São Paulo Area, Brazil
    - Desenvolvimento de planejamento para projetos integrados com foco no aumento de vendas;- Planejamento estratégico de ações de Marketing de incentivo;- Responsável em desenvolver pesquisas de mercado, mantendo gerência atualizada sobre novos produtos, serviços e promoções da concorrência;- Coordenação de equipe na elaboração de briefing de Marketing;- Criação de perfis e controle das principais redes sociais online: Twitter, Orkut, Blog da empresa e Facebook;- Participação… Show more - Desenvolvimento de planejamento para projetos integrados com foco no aumento de vendas;- Planejamento estratégico de ações de Marketing de incentivo;- Responsável em desenvolver pesquisas de mercado, mantendo gerência atualizada sobre novos produtos, serviços e promoções da concorrência;- Coordenação de equipe na elaboração de briefing de Marketing;- Criação de perfis e controle das principais redes sociais online: Twitter, Orkut, Blog da empresa e Facebook;- Participação na aprovação de campanhas publicitárias;- Atuação em criação publicitária na execução de artes gráficas como house agency;- Desenvolvimento e análise de relatórios de vendas diretas;- Habilidade em negociação e busca por novos fornecedores;- Elaboração de apresentações para palestras e reuniões de diretores;- Controle de estoque. Show less
  • Tra.1 Comunicação E Marketing
    Owner
    Tra.1 Comunicação E Marketing Dec 2007 - Dec 2008
    São Paulo Area, Brazil
    - Assessoria total a empresas desde criação de marca;- Desenvolvimento de briefing de marketing e planejamento estratégico;- Criação de Identidade Visual, com cartão de visita, manual de identidade visual, papel timbrado, envelopes, folder e web site;- Adquiri muita experiência na relação interpessoal, com contato direto com cliente, tendo que me desdobrar com prazos e valores;- Além de negociação com parceiros para desenvolvimento de programação e hospedagem.
  • Wr Comunicação Visual
    Design
    Wr Comunicação Visual Mar 2007 - Nov 2007
    - Desenvolvimento de layouts para fachadas de lojas, banners e outdoor;- Grande experiência na área de criação;- Desenvolvimento de soluções inteligentes, baratas e bem diferentes em um mercado muito concorrido.

Rodrigo Schmiegelow Skills

Google Analytics Web Analytics Digital Marketing Marketing Strategy Google Adwords Seo Social Media Marketing Social Media Marketing Communications Facebook Online Advertising Crm Market Research Powerpoint Mobile Marketing Innovative Thinking Photoshop Corel Draw Illustrator Flash Indesign Online Marketing Sem Email Marketing Microsoft Office Creative Business Intelligence Strategy Determined Adobe Fireworks Copywriting Advertising Marketing Digital Strategy Digital Media Marketing Research Fireworks E Commerce

Rodrigo Schmiegelow Education Details

Frequently Asked Questions about Rodrigo Schmiegelow

What company does Rodrigo Schmiegelow work for?

Rodrigo Schmiegelow works for Dottie Creator

What is Rodrigo Schmiegelow's role at the current company?

Rodrigo Schmiegelow's current role is Business Intelligence | Data and Insights | Marketing Strategy | Creator Economy | Digital Nomad.

What is Rodrigo Schmiegelow's email address?

Rodrigo Schmiegelow's email address is ro****@****.com.br

What schools did Rodrigo Schmiegelow attend?

Rodrigo Schmiegelow attended Pontifícia Universidade Católica De Campinas, Universidade Metodista De São Paulo, Global Village Toronto, Escola Do Sebrae.

What skills is Rodrigo Schmiegelow known for?

Rodrigo Schmiegelow has skills like Google Analytics, Web Analytics, Digital Marketing, Marketing Strategy, Google Adwords, Seo, Social Media Marketing, Social Media, Marketing Communications, Facebook, Online Advertising, Crm.

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