Rodrigo Schmiegelow Email & Phone Number

Brazil

Complete training: Digital Marketing Methodology.Experience since 2007 transformed into a dynamic course full of real references. Theoretical and practical knowledge of this broad area of activity.

America

More than traveling, living. Places, people, cultures and gastronomy.I share experiences and information from trips around the world. Soon the gastronomic and cultural experiences will turn into affordable and delicious snacks with many stories behind.

Company specialized in Business Intelligence.We outsource your BI area, offering professionals with extensive experience in the market to leverage the quality of reporting deliveries and insights without increasing costs.We offer visual automated reports to track results up to the previous day and market studies and proprietary data for strategic directions.We develop digital marketing strategies to improve brand positioning, increase sales or customer flow.With some… Show more Company specialized in Business Intelligence.We outsource your BI area, offering professionals with extensive experience in the market to leverage the quality of reporting deliveries and insights without increasing costs.We offer visual automated reports to track results up to the previous day and market studies and proprietary data for strategic directions.We develop digital marketing strategies to improve brand positioning, increase sales or customer flow.With some partners, we bring the possibility of creating a brand and digital presence (website and social networks) with content targeting.Last works:- TradersClub Client: Structuring the Business Intelligence area to better understand the platform (mob and desktop), from customer prospecting to engagement monitoring.- Waba Extraordinary Client - serving CAOAOutsourcing media management, organizing information flow and making media operations flow.Outsourcing of the Business Intelligence area with a focus on objective monitoring of results, optimizations and strategic insights.- Client Agency 1002:Outsourcing of the Traffic Management and Business Intelligence area offering agility and seniority to serve clients such as Bullla, Consulenza and Allianz.- Agency client Performics:Complete BI structure while the agency was organizing itself to serve a new account that entered the house: Nivea.- Soko Customer:Outsourcing part of the Business Intelligence area while the agency expanded the area by hiring more professionals. We serve clients such as Spotify, PUCPR and Embraer.- Ticketmaster Customer:Organization and planning of emcommerce tagging together with the global team. Creation of a standardized and automated parameterization spreadsheet. Show less

We are a consultancy dedicated to promoting business growth based on the analysis of digital marketing data and trends.I am responsible for prospecting and organizing data-related demands.

Brazil

Responsible for the data and insights area related to media campaigns from lead generation to sales, crossing data with the crm database.Customers:CAOA GroupAtacadão Dia a DiaMiro Imóveis and Three DIFull remote services. Digital Nomad.

São Paulo E Região, Brasil

- Organization and expansion of digital media changing the position of the area for the agency and the market;- Planning and execution of media for awareness and performance;- Participation of competitors positioning the digital strategically and indispensable to achieve the expected results;- New solutions in digital media focusing on the contextualization of platforms along with creation and planning;- Proposals for changes in the way customers relate to consumers through CRM… Show more - Organization and expansion of digital media changing the position of the area for the agency and the market;- Planning and execution of media for awareness and performance;- Participation of competitors positioning the digital strategically and indispensable to achieve the expected results;- New solutions in digital media focusing on the contextualization of platforms along with creation and planning;- Proposals for changes in the way customers relate to consumers through CRM strategies with relationship program;- Creation of a new reporting standard with the implementation of process automation tools with online dashboards updated to the previous day;- Reports of end of strategic campaigns, with learning and next steps;- Structuring, training, and monitoring of the multidisciplinary team (BI, Media, and Monitoring);- Management of consumer behavior studies on proprietary platforms with the team;- I'm an active part of the process of integration of the media and planning areas;- Help in the organization of processes along with the service area.Results:- We won 3 out of 9 competitions with the new digital positioning - which also happened in the area of ​​planning, service, and creation;- 22% increase in conversion volume of one of the performance customers;- Significant increase in digital investment between 2018 and 2019;- Reporting adjustments with shorter deadlines and more insights;- Smaller team handover. Show less

São Paulo

- Head of Web Analytics (BI) specialized in Media;- Structuring Analytics area with definition of processes, flows and work models; - Responsible for managing a team with distinct skills and responsibilities;- Main clients: Heineken (Schin, Eisenbahn e Viva Schin), Philips, Mondelez (Oreo), Food Network; Elopar (Cartão Elo, Alelo, Livelo, Stelo); Uninove.

São Paulo Area, Brazil

- Part of a team to change BI area structure with a manager;- Built a new dashboard model - more clean, direct and automatized;- Set and followed the implementation of mobile app;- Evangelist of a simple and goal focused reports and campaigns KPI.Brands: O Boticário, Coral, Ab-Inbev.

São Paulo Area, Brazil

- Definition of Actionable KPIs according to clients business goals;- Measurement planning to advertising campaigns;;- Create and update weekly or monthly report aimed to analyze competitive intelligence and optimization;- Using tools such as Google Analytics, TGI, Comscore, Socialbakers;- Familiarity with Web Analytics tools: SiteCatalyst, Webtrends, Coremetrics.- Brands: Pepsico (Kero Coco, Lipton, Toddynho), Gruppo Campari, Shiseido, Roche and Itaú Bank.

São Paulo Area, Brazil

- Real-Time Monitoring of Labor Statistics conducted the Social Media;- Creation, Power and Data Analysis Spreadsheets manage, update it every day according to the evolution of design, support tools: Google Analytics, Facebook Insights, TweetStats, Scup;- Cross-data of media used, thus identifying which generated more feedback from you, and can measure the strength of each share held;- Help in Creating Content for Social Media Feed like Facebook, Twitter, Blog, through Insights… Show more - Real-Time Monitoring of Labor Statistics conducted the Social Media;- Creation, Power and Data Analysis Spreadsheets manage, update it every day according to the evolution of design, support tools: Google Analytics, Facebook Insights, TweetStats, Scup;- Cross-data of media used, thus identifying which generated more feedback from you, and can measure the strength of each share held;- Help in Creating Content for Social Media Feed like Facebook, Twitter, Blog, through Insights drawn from the analysis of the reports;- Brand Monitoring on the Internet using tools like Google Alerts, SocialMention and manually search engines, news portals and content;- Creation and Campaign Management Google AdWords;- Optimization Campaigns Google and Content Creation through tools like Google Insights;- Creation and Account Management on Blogspot, Flickr, Formspring, Foursquare;- Development of Poll by Google Docs, allowing the public to learn more about the event, the most anticipated artists and generating qualified mailing. Show less

São Paulo Area, Brazil

- Real estate market: briefing creation, research competition, concept definition, advertising copy, follow the development of communication planning, participation in proposal development;- Healthcare: market research, communications planning, creative concept development, copywriting;- Internal website: a survey of websites of direct competitors, creating the concept of communication and brand positioning, copywriting.

São Paulo Area, Brazil

- Prospecting for Customers;- Coordination of Projects for the Web;- Market Research;- Development of Strategic Planning;- Creation of Briefing and Marketing Actions;- SEO;- Art Direction for Printed;- Structuring and Implementation of Action on Social Networks.

Toronto, Canada Area

- Management of Website, with daily updates, implementation of pages and utilities;- Monitoring of the brand in social networks;- Enabling brand in social networks;- Creation of Banners, Flyers, Folders.

São Paulo Area, Brazil

- Creation and launch of the company, provided the briefing on communication strategies;- Analyze situational and developing solutions for clients;- Creating and Planning Proposals, both internal and for clients;- Creation and Implementation of Strategies on Social Midias;- Review of Return (ROI);- Focus on BtoB.

São Paulo Area, Brazil

- Structuring the Marketing department with implementation of the Market Intelligence (BI), Roi Analysis, Development complete Briefing qualification of advertising, create strategies, positioning, concept and goals for communication;- Exploration and Management of Advertising Agency, maintaining focus on goals previously outlined, quality control and return;- Coordination with the Digital Agency of the company's website: Institutional, Corporate and Vehicles Sales;- Creation… Show more - Structuring the Marketing department with implementation of the Market Intelligence (BI), Roi Analysis, Development complete Briefing qualification of advertising, create strategies, positioning, concept and goals for communication;- Exploration and Management of Advertising Agency, maintaining focus on goals previously outlined, quality control and return;- Coordination with the Digital Agency of the company's website: Institutional, Corporate and Vehicles Sales;- Creation, Planning, Structuring and measurement of social media campaigns;- Prospecting and Support to Partners;- Creation and Negotiation of Contracts for Partnerships;- Planning and Implementation of Diverse Projects;- Brand Monitoring on the Internet;- Art Director of House Agency. Show less

São Paulo Area, Brazil

- Survey of diverse information from competitors: pricing, curriculum, differential, among others;- Research of different techniques, by telephone, internet and visits;- Supply of pre-structured spreadsheets in Excel;- Creating new worksheets for entering data collected;- Review and comparison of data, identifying trends and opportunities.

São Paulo Area, Brazil

- Desenvolvimento de planejamento para projetos integrados com foco no aumento de vendas;- Planejamento estratégico de ações de Marketing de incentivo;- Responsável em desenvolver pesquisas de mercado, mantendo gerência atualizada sobre novos produtos, serviços e promoções da concorrência;- Coordenação de equipe na elaboração de briefing de Marketing;- Criação de perfis e controle das principais redes sociais online: Twitter, Orkut, Blog da empresa e Facebook;- Participação… Show more - Desenvolvimento de planejamento para projetos integrados com foco no aumento de vendas;- Planejamento estratégico de ações de Marketing de incentivo;- Responsável em desenvolver pesquisas de mercado, mantendo gerência atualizada sobre novos produtos, serviços e promoções da concorrência;- Coordenação de equipe na elaboração de briefing de Marketing;- Criação de perfis e controle das principais redes sociais online: Twitter, Orkut, Blog da empresa e Facebook;- Participação na aprovação de campanhas publicitárias;- Atuação em criação publicitária na execução de artes gráficas como house agency;- Desenvolvimento e análise de relatórios de vendas diretas;- Habilidade em negociação e busca por novos fornecedores;- Elaboração de apresentações para palestras e reuniões de diretores;- Controle de estoque. Show less

São Paulo Area, Brazil

- Assessoria total a empresas desde criação de marca;- Desenvolvimento de briefing de marketing e planejamento estratégico;- Criação de Identidade Visual, com cartão de visita, manual de identidade visual, papel timbrado, envelopes, folder e web site;- Adquiri muita experiência na relação interpessoal, com contato direto com cliente, tendo que me desdobrar com prazos e valores;- Além de negociação com parceiros para desenvolvimento de programação e hospedagem.

- Desenvolvimento de layouts para fachadas de lojas, banners e outdoor;- Grande experiência na área de criação;- Desenvolvimento de soluções inteligentes, baratas e bem diferentes em um mercado muito concorrido.

Publicidade E Propaganda Com Enfase Em Marketing, Advertising With An Emphasis In Marketing

Higher Education, Advertising And Marketing

Activities and Societies: Creation, Photography, Market Research, Planning, Media, Entrepreneurship, Marketing, Advertising, Advertising.

English Skills, English

Empretec, Entrepreneurship/Entrepreneurial Studies, Empretec

Activities and Societies: Practical seminar that works on 10 entrepreneurial behaviors. 6 days of immersive practical training working.