Jennifer Schmitt

Jennifer Schmitt Email and Phone Number

Digital Product & E-commerce Leader | Growth & Optimization @ Lord + Taylor
Jennifer Schmitt's Location
Boca Raton, Florida, United States, United States
About Jennifer Schmitt

I am a Digital Product Manager and E-commerce Leader with over 10 years of experience driving user experience and growth. I'm an influential partner to cross-functional teams, vendors, and stakeholders, and a team leader with strong business acumen. I leverage data insights and user feedback to identify friction points and capitalize on opportunities. I enjoy being on a close-knit team, solving a variety of problems, and contributing to individual and organizational growth.As Director of Digital Transformation for New York & Company and Lord & Taylor, I lead the development and execution of product vision, strategy, and roadmaps. My track record includes spearheading e-commerce re-platforms, refining UI/UX elements to enhance product search and discovery, and introducing new features like pre-sale functionality and return exchange programs. In previous roles, including Director of Digital and Director of E-commerce, I've led comprehensive growth initiatives, from site redesigns resulting in substantial conversion lifts to launching Lord & Taylor’s paid channels boosting revenue. Additionally, I designed customer and channel forecasting models supporting planning for all brands.Skills & Technologies:Product Management, E-commerce, Project Management, Program Management, Conversion Rate Optimization, User Experience UX/UI, Product Roadmapping, User journey mapping, Agile Methodologies, SCRUM, Digital Marketing, Search Engine Optimization (SEO), Vendor Partnerships, Data Analysis & Visualization, Stakeholder Management • A/B Testing, Google Analytics, Adobe Analytics, SQL, Tableau, Jira, XHTML, CSS, Javascript, Shopify

Jennifer Schmitt's Current Company Details
Lord + Taylor

Lord + Taylor

View
Digital Product & E-commerce Leader | Growth & Optimization
Jennifer Schmitt Work Experience Details
  • Lord + Taylor
    Senior Director Of Product | Digital Transformation
    Lord + Taylor Jan 2023 - Present
    New York, Ny, Us
    Define and execute product vision, strategy, and roadmaps in partnership with stakeholders in engineering, design, business, marketing, and customer experience based on the company's objectives.
  • New York & Company
    Senior Director Of Product | Digital Transformation
    New York & Company Jan 2023 - Present
    New York, New York, Us
    Lead team of product managers that span checkout, post purchase, returns & cancellations, browse and performance metrics. Notable projects include site re-platform to Shopify Plus, UX search enhancements, and introduction of a return and exchange program. Managed third-party vendor relationships, tracked performance, and conducted regular reviews to identify opportunities for improvement.
  • New York & Company, Lord & Taylor, Fashion To Figure
    Director Of Digital | User Experience & Growth
    New York & Company, Lord & Taylor, Fashion To Figure Feb 2020 - Dec 2023
    I led the development and execution of comprehensive growth roadmaps, with a focus on customer acquisition, digital experience, and conversion rate optimization. I employed performance analytics and incremental metrics to optimize and drive business growth. Achievements include spearheading the site re-design and migration to Shopify Plus for Fashion to Figure, resulting in a significant 26% increase in conversion rates. I also designed a customer file forecasting model, which was adopted by named brands as the basis for their annual and monthly plans. Additionally, I successfully launched paid channels for Lord & Taylor, including SEM, PLAs, affiliate, and display advertising, which led to a 200% increase in revenue while maintaining strong incremental return on ad spend (ROAS).
  • Fashion To Figure
    Director Of E-Commerce & Performance Marketing
    Fashion To Figure Jun 2010 - Feb 2022
    New York, Us
    I owned e-commerce site strategy and operations, which encompassed P&L responsibilities, site optimization, digital marketing, site merchandising, and data insights. Achievements include launching and managing marketplaces (Amazon, JCP, FullBeauty), expanding our online presence, and contributing 12% of gross revenue. Additionally, I developed personalized site merchandising strategies to optimize funnel performance and enhance the user experience. Furthermore, I designed data-driven digital marketing strategies that included CRM, SEO, SEM, PLAs, retargeting, affiliate, email, and marketplaces. These efforts resulted in an 18% increase in online sales and a 20% rise in website traffic.
  • Swim Bike Run Super Store
    Webmaster & Digital Marketing Manager
    Swim Bike Run Super Store 2006 - 2010
    Us
    Spearheaded a website and information architecture redesign, enhancing project scope, management, and successful launch. By integrating the retail management system with the website, we achieved a remarkable 40% increase in order fulfillment rates to 98%. I also implemented omni-channel functionality, contributing to 20% of total revenue, and collaborated with external developers to release successful discount sites, "One Deal at a Time," sharing store and e-commerce inventory.

Jennifer Schmitt Skills

E Commerce Email Marketing Seo Sem Digital Marketing Social Media Marketing Online Marketing Analytics Social Media Marketing Crm Strategy Website Development Digital Strategy Product Management Integrated Marketing Web Marketing Mobile Applications Customer Acquisition User Experience Agile Project Management Project Management Search Engine Optimization Multi Channel Marketing Interactive Marketing Media Planning Mobile Technology Online Marketplace

Jennifer Schmitt Education Details

  • New York University
    New York University
    Digital Marketing
  • Florida Atlantic University
    Florida Atlantic University
    Marketing And Management Information Systems

Frequently Asked Questions about Jennifer Schmitt

What company does Jennifer Schmitt work for?

Jennifer Schmitt works for Lord + Taylor

What is Jennifer Schmitt's role at the current company?

Jennifer Schmitt's current role is Digital Product & E-commerce Leader | Growth & Optimization.

What is Jennifer Schmitt's email address?

Jennifer Schmitt's email address is je****@****ail.com

What is Jennifer Schmitt's direct phone number?

Jennifer Schmitt's direct phone number is +121280*****

What schools did Jennifer Schmitt attend?

Jennifer Schmitt attended New York University, Florida Atlantic University.

What skills is Jennifer Schmitt known for?

Jennifer Schmitt has skills like E Commerce, Email Marketing, Seo, Sem, Digital Marketing, Social Media Marketing, Online Marketing, Analytics, Social Media, Marketing, Crm, Strategy.

Who are Jennifer Schmitt's colleagues?

Jennifer Schmitt's colleagues are Christina Becerra, Catrice Barnes, Joshua Lamcombe, Natalia Carvajal, Susan Szymanski, Lee Humboldt, Yaneesha Burgess.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.