Jennifer Schmitt Email and Phone Number
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Jennifer Schmitt phone numbers
I am a Digital Product Manager and E-commerce Leader with over 10 years of experience driving user experience and growth. I'm an influential partner to cross-functional teams, vendors, and stakeholders, and a team leader with strong business acumen. I leverage data insights and user feedback to identify friction points and capitalize on opportunities. I enjoy being on a close-knit team, solving a variety of problems, and contributing to individual and organizational growth.As Director of Digital Transformation for New York & Company and Lord & Taylor, I lead the development and execution of product vision, strategy, and roadmaps. My track record includes spearheading e-commerce re-platforms, refining UI/UX elements to enhance product search and discovery, and introducing new features like pre-sale functionality and return exchange programs. In previous roles, including Director of Digital and Director of E-commerce, I've led comprehensive growth initiatives, from site redesigns resulting in substantial conversion lifts to launching Lord & Taylor’s paid channels boosting revenue. Additionally, I designed customer and channel forecasting models supporting planning for all brands.Skills & Technologies:Product Management, E-commerce, Project Management, Program Management, Conversion Rate Optimization, User Experience UX/UI, Product Roadmapping, User journey mapping, Agile Methodologies, SCRUM, Digital Marketing, Search Engine Optimization (SEO), Vendor Partnerships, Data Analysis & Visualization, Stakeholder Management • A/B Testing, Google Analytics, Adobe Analytics, SQL, Tableau, Jira, XHTML, CSS, Javascript, Shopify
Lord + Taylor
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- lordandtaylor.com
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Senior Director Of Product | Digital TransformationLord + Taylor Jan 2023 - PresentNew York, Ny, UsDefine and execute product vision, strategy, and roadmaps in partnership with stakeholders in engineering, design, business, marketing, and customer experience based on the company's objectives. -
Senior Director Of Product | Digital TransformationNew York & Company Jan 2023 - PresentNew York, New York, UsLead team of product managers that span checkout, post purchase, returns & cancellations, browse and performance metrics. Notable projects include site re-platform to Shopify Plus, UX search enhancements, and introduction of a return and exchange program. Managed third-party vendor relationships, tracked performance, and conducted regular reviews to identify opportunities for improvement. -
Director Of Digital | User Experience & GrowthNew York & Company, Lord & Taylor, Fashion To Figure Feb 2020 - Dec 2023I led the development and execution of comprehensive growth roadmaps, with a focus on customer acquisition, digital experience, and conversion rate optimization. I employed performance analytics and incremental metrics to optimize and drive business growth. Achievements include spearheading the site re-design and migration to Shopify Plus for Fashion to Figure, resulting in a significant 26% increase in conversion rates. I also designed a customer file forecasting model, which was adopted by named brands as the basis for their annual and monthly plans. Additionally, I successfully launched paid channels for Lord & Taylor, including SEM, PLAs, affiliate, and display advertising, which led to a 200% increase in revenue while maintaining strong incremental return on ad spend (ROAS).
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Director Of E-Commerce & Performance MarketingFashion To Figure Jun 2010 - Feb 2022New York, UsI owned e-commerce site strategy and operations, which encompassed P&L responsibilities, site optimization, digital marketing, site merchandising, and data insights. Achievements include launching and managing marketplaces (Amazon, JCP, FullBeauty), expanding our online presence, and contributing 12% of gross revenue. Additionally, I developed personalized site merchandising strategies to optimize funnel performance and enhance the user experience. Furthermore, I designed data-driven digital marketing strategies that included CRM, SEO, SEM, PLAs, retargeting, affiliate, email, and marketplaces. These efforts resulted in an 18% increase in online sales and a 20% rise in website traffic. -
Webmaster & Digital Marketing ManagerSwim Bike Run Super Store 2006 - 2010UsSpearheaded a website and information architecture redesign, enhancing project scope, management, and successful launch. By integrating the retail management system with the website, we achieved a remarkable 40% increase in order fulfillment rates to 98%. I also implemented omni-channel functionality, contributing to 20% of total revenue, and collaborated with external developers to release successful discount sites, "One Deal at a Time," sharing store and e-commerce inventory.
Jennifer Schmitt Skills
Jennifer Schmitt Education Details
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New York UniversityDigital Marketing -
Florida Atlantic UniversityMarketing And Management Information Systems
Frequently Asked Questions about Jennifer Schmitt
What company does Jennifer Schmitt work for?
Jennifer Schmitt works for Lord + Taylor
What is Jennifer Schmitt's role at the current company?
Jennifer Schmitt's current role is Digital Product & E-commerce Leader | Growth & Optimization.
What is Jennifer Schmitt's email address?
Jennifer Schmitt's email address is je****@****ail.com
What is Jennifer Schmitt's direct phone number?
Jennifer Schmitt's direct phone number is +121280*****
What schools did Jennifer Schmitt attend?
Jennifer Schmitt attended New York University, Florida Atlantic University.
What skills is Jennifer Schmitt known for?
Jennifer Schmitt has skills like E Commerce, Email Marketing, Seo, Sem, Digital Marketing, Social Media Marketing, Online Marketing, Analytics, Social Media, Marketing, Crm, Strategy.
Who are Jennifer Schmitt's colleagues?
Jennifer Schmitt's colleagues are Christina Becerra, Catrice Barnes, Joshua Lamcombe, Natalia Carvajal, Susan Szymanski, Lee Humboldt, Yaneesha Burgess.
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