Veronica Schneider Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

I've arrived at CNN Brasil as part of the company's digital restructuring and had the challenge of increasing the results of social networks, YouTube and podcasts.I'm currently responsible for strategically coordinating the production of two outsourced teams that operationally take care of the broadcaster's social networks and podcasts. In this field, I've developed text and language patterns and also led the development of new visual identities, thinking according to each platform.In the CNN podcast team, I have a strategic role in the creation of new products and I am proud to say that I've participated in the redesign of the podcasts Horário de Brasília (as a videocast in YouTube), CNN Mundo and the launch of CNN Entre Vozes.I'm happy to say that by rethinking the distribution strategy, I've witnessed the YouTube channel grow more than 300% in video views and more than 1,000% in impressions and subscribers. On Instagram, we increased the number of sessions on the website by more than 600% with the story strategy.Working with different areas, I'm in constant contact with marketing, newsroom, commercial and technology, even at the board level for which I usually make presentations about new projects, ideas and results.

São Paulo, Brasil

At Grupo Bandeirantes, I've participated in the digital transformation efforts of the entire broadcaster;Working in partnership with the data intelligence team, I was responsible for creating content distribution strategies on platforms such as Facebook, Instagram, Twitter, TikTok and YouTube;I've learned to work with agile methodologies during the execution of special projects, such as Band Receitas;In a creative way, I've developed programming lineup for YouTube channels of the cast: Canal do Datena, Craque Neto 10 and Denilson Show;I was responsible for giving training about the Grabyo tool, which made it possible for the entire broadcaster to start publishing video clips of its TV shows on a large scale on YouTube;Still talking about YouTube, I've participated in the strategy that made Band Jornalismo channel reach the level of the largest news channel on the platform with 64 million views in March 2020;I also have participated in the strategy and execution of journalistic coverage of municipal elections on the group's social networks.

São Paulo

I've cordinated the team of 17 creative people who were responsible for all content creation for the social networks of 11 different UOL brands;Lead the coverage of major events such as CCXP 2019, Rock in Rio 2019, Popload Festival 2019, Carnaval / CarnaUOL 2020;Planned social media strategies and new content products for different areas of the company, including the project to launch brands such as Tilt UOL and MOV UOL;I also have contributed to the development and production of exclusive digital programs for social networks, with emphasis on UOL Trends, also produced and presented by Ananda Portela;I was responsible for the interface with different areas and channels of UOL, and with external platforms sucha as Facebook, Instagram, Tiktok and Twitter;The launch of UOL profiles on TikTok was conducted by me in early 2019, when the platform was still establishing itself among the Brazilian public;I am very proud to say that I was nominated for the UOL Content Award in the Original Narrative category for the coverage of Rock in Rio 2019, planned exclusively for Instagram by me and executed brilliantly by the reporter Mariane Monteiro.

São Paulo E Região, Brasil

I have joined UOL's social media team since the beginning of its structuring. As a social media writer, I managed the content produced for the site on platforms such as Facebook, Twitter and Instagram, adapting the format and language according to each one. I was mainly responsible for TV and Famous channel, but also took care of News and Sports;In addition, I produced content for push notifications to the company's news apps;It was also in my routine to generate daily audience reports andto create content for MOOH (media out of home).

São Paulo E Região, Brasil

Responsible for producing content about wedding and decoration for iCasei's digital magazine. I searched for sources and conducted interviews for the development of the final text.

São Paulo, Brasil

Responsible for producing content about decoration for Zap Imóveis digital magazine. I searched for sources and conducted interviews for the development of the final text.

São Paulo E Região, Brasil

It was my first experience in an advertising agency. I worked on two fronts there:- strategic content and distribution planning for clients and prospects, thinking about content and branding for Facebook, Twitter, Instagram, blogs and websites;- creative planning of digital campaigns.In my routine, I was responsible for briefing the design team; for responses to the interactions of the social media pages that I took care of; I also did market competition analysis; preparation of metrics reports and analysis of results; review of all content produced at the agency; direct contact with clients in meetings and project presentations.Clients that I worked with: Tio João, SupraSoy, Lillo, Unicred, Taiff, Ikesaki, Colorart, Hunter Fan,Salonpas and Deloitte.

São Paulo E Região, Brasil

I worked as a copywriter doing information investigation and writing notes about celebrities and about entertainment TV shows; I participated in the coverage of Carnaval 2013 acting directly from the newsroom as a supporter to reporters, publishing photo albums and producing fast-paced content.

São Paulo, Brasil

As assistant editor, I was responsible for executing, reviewing and editing news reports produced for the Fashion, Lifestyle, Women and Teen channels. I coordinated the website's newsroom, which had approximately 8 people and I had an active participation in the website redesign project: from the editorial line, the direction of visual identity and layout until negotiations of partnerships with brands and columnists.Because Portal Onne was a small publisher, I can say that I learned a lot there because I had to develop myself as a multidisciplinary professional and deal with all areas of the company.

São Paulo

Portal Onne was a Brazilian lifestyle website that was part of MSN Brasil's team of partners at that time.As a reporter, I executed and published notes and news reports for the Culture, Gourmet, Lifestyle, Sports, Decoration, Women and Fashion channels. I also covered big events like São Paulo Fashion Week and SWU Festival. In addition to that, I was responsible for producing content for social networks and blogs managed by the ONNE group: the e-commerces Brandsclub and OQVestir.

Post-Graduate, Innovation, Design And Strategy

Social Communication, Journalism