Veronica Schneider

Veronica Schneider Email and Phone Number

Senior Content Strategy Manager @ CNN Brasil
sao paulo, sao paulo, brazil
Veronica Schneider's Location
São Paulo, São Paulo, Brazil, Brazil
Veronica Schneider's Contact Details

Veronica Schneider work email

Veronica Schneider personal email

About Veronica Schneider

The best way to introduce myself is to say that I am passionate about digital formats and platforms. I started my career in journalism as a copywriter, but it was exploring and creating for social networks, YouTube and podcasts that I found my path and understood that it was in this field where I could deliver my best.Since then, I have worked in the development of editorial products, distribution strategy and content planning, having worked for companies such as UOL - the biggest news website in Brazil -, Grupo Bandeirantes and CNN Brasil.I’m proud to say that I led the content strategy on digital platforms for major events such as CarnaUOL 2020, Rock in Rio 2019 and CCXP 2019. I also created, in a precursor way, the editorial strategy of UOL profiles on TikTok, launched in May 2019.At Grupo Bandeirantes, I highlight as my main achievements the creation of programming lineup for YouTube channels of the cast (Canal do Datena, Craque Neto 10 and Denilson Show), in addition to the distribution strategy of the coverage of the Municipal Elections 2020.Coordinating CNN Brasil's distribution strategy, I participated with the digital team of record results at the broadcaster. I saw the YouTube channel grow more than 300% in video views and more than 1,000% in impressions and subscribers. On Instagram, we increased the number of sessions on the website by more than 600% with the story strategy.I also have to say that throughout all these experiences I worked actively in the conception of ideas, preparation of briefings and approvals related to design, an area in which I have interest and good notions to deal with.As a digital native professional I’m constantly updated in order to keep up with technological evolution. Besides that, I learn fast, I’m able to work under pressure, I have communication skills and I can consider myself a problem solver.

Veronica Schneider's Current Company Details
CNN Brasil

Cnn Brasil

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Senior Content Strategy Manager
sao paulo, sao paulo, brazil
Website:
cnnbrasil.com.br
Employees:
415
Veronica Schneider Work Experience Details
  • Cnn Brasil
    Senior Content Strategy Manager
    Cnn Brasil Apr 2024 - Present
    São Paulo, Brasil
  • Cnn Brasil
    Content Strategy Manager
    Cnn Brasil Jan 2022 - Apr 2024
    São Paulo, Brasil
  • Cnn Brasil
    Social Media Coordinator
    Cnn Brasil Oct 2020 - Jan 2022
    São Paulo, Brasil
    I've arrived at CNN Brasil as part of the company's digital restructuring and had the challenge of increasing the results of social networks, YouTube and podcasts.I'm currently responsible for strategically coordinating the production of two outsourced teams that operationally take care of the broadcaster's social networks and podcasts. In this field, I've developed text and language patterns and also led the development of new visual identities, thinking according to each platform.In the CNN podcast team, I have a strategic role in the creation of new products and I am proud to say that I've participated in the redesign of the podcasts Horário de Brasília (as a videocast in YouTube), CNN Mundo and the launch of CNN Entre Vozes.I'm happy to say that by rethinking the distribution strategy, I've witnessed the YouTube channel grow more than 300% in video views and more than 1,000% in impressions and subscribers. On Instagram, we increased the number of sessions on the website by more than 600% with the story strategy.Working with different areas, I'm in constant contact with marketing, newsroom, commercial and technology, even at the board level for which I usually make presentations about new projects, ideas and results.
  • Grupo Bandeirantes De Comunicação
    Content Strategist And Social Media Coordinator
    Grupo Bandeirantes De Comunicação Mar 2020 - Oct 2020
    São Paulo, Brasil
    At Grupo Bandeirantes, I've participated in the digital transformation efforts of the entire broadcaster;Working in partnership with the data intelligence team, I was responsible for creating content distribution strategies on platforms such as Facebook, Instagram, Twitter, TikTok and YouTube;I've learned to work with agile methodologies during the execution of special projects, such as Band Receitas;In a creative way, I've developed programming lineup for YouTube channels of the cast: Canal do Datena, Craque Neto 10 and Denilson Show;I was responsible for giving training about the Grabyo tool, which made it possible for the entire broadcaster to start publishing video clips of its TV shows on a large scale on YouTube;Still talking about YouTube, I've participated in the strategy that made Band Jornalismo channel reach the level of the largest news channel on the platform with 64 million views in March 2020;I also have participated in the strategy and execution of journalistic coverage of municipal elections on the group's social networks.
  • Uol - Universo Online
    Social Media And Digital Strategies Assistant Editor
    Uol - Universo Online Aug 2019 - Mar 2020
    São Paulo
    I've cordinated the team of 17 creative people who were responsible for all content creation for the social networks of 11 different UOL brands;Lead the coverage of major events such as CCXP 2019, Rock in Rio 2019, Popload Festival 2019, Carnaval / CarnaUOL 2020;Planned social media strategies and new content products for different areas of the company, including the project to launch brands such as Tilt UOL and MOV UOL;I also have contributed to the development and production of exclusive digital programs for social networks, with emphasis on UOL Trends, also produced and presented by Ananda Portela;I was responsible for the interface with different areas and channels of UOL, and with external platforms sucha as Facebook, Instagram, Tiktok and Twitter;The launch of UOL profiles on TikTok was conducted by me in early 2019, when the platform was still establishing itself among the Brazilian public;I am very proud to say that I was nominated for the UOL Content Award in the Original Narrative category for the coverage of Rock in Rio 2019, planned exclusively for Instagram by me and executed brilliantly by the reporter Mariane Monteiro.
  • Uol - Universo Online
    Copywriter - Social Media
    Uol - Universo Online Mar 2017 - Aug 2019
    São Paulo E Região, Brasil
    I have joined UOL's social media team since the beginning of its structuring. As a social media writer, I managed the content produced for the site on platforms such as Facebook, Twitter and Instagram, adapting the format and language according to each one. I was mainly responsible for TV and Famous channel, but also took care of News and Sports;In addition, I produced content for push notifications to the company's news apps;It was also in my routine to generate daily audience reports andto create content for MOOH (media out of home).
  • Icasei
    Copywriter
    Icasei Sep 2018 - Jun 2019
    São Paulo E Região, Brasil
    Responsible for producing content about wedding and decoration for iCasei's digital magazine. I searched for sources and conducted interviews for the development of the final text.
  • Grupo Zap
    Copywriter
    Grupo Zap Sep 2016 - Aug 2018
    São Paulo, Brasil
    Responsible for producing content about decoration for Zap Imóveis digital magazine. I searched for sources and conducted interviews for the development of the final text.
  • Uau Digital
    Community Manager
    Uau Digital May 2013 - Feb 2017
    São Paulo E Região, Brasil
    It was my first experience in an advertising agency. I worked on two fronts there:- strategic content and distribution planning for clients and prospects, thinking about content and branding for Facebook, Twitter, Instagram, blogs and websites;- creative planning of digital campaigns.In my routine, I was responsible for briefing the design team; for responses to the interactions of the social media pages that I took care of; I also did market competition analysis; preparation of metrics reports and analysis of results; review of all content produced at the agency; direct contact with clients in meetings and project presentations.Clients that I worked with: Tio João, SupraSoy, Lillo, Unicred, Taiff, Ikesaki, Colorart, Hunter Fan,Salonpas and Deloitte.
  • Portal Famosidades
    Copywriter
    Portal Famosidades Jan 2013 - Apr 2013
    São Paulo E Região, Brasil
    I worked as a copywriter doing information investigation and writing notes about celebrities and about entertainment TV shows; I participated in the coverage of Carnaval 2013 acting directly from the newsroom as a supporter to reporters, publishing photo albums and producing fast-paced content.
  • Portal Onne
    Assistant Editor
    Portal Onne Apr 2011 - Nov 2011
    São Paulo, Brasil
    As assistant editor, I was responsible for executing, reviewing and editing news reports produced for the Fashion, Lifestyle, Women and Teen channels. I coordinated the website's newsroom, which had approximately 8 people and I had an active participation in the website redesign project: from the editorial line, the direction of visual identity and layout until negotiations of partnerships with brands and columnists.Because Portal Onne was a small publisher, I can say that I learned a lot there because I had to develop myself as a multidisciplinary professional and deal with all areas of the company.
  • Portal Onne
    Reporter
    Portal Onne Apr 2010 - Apr 2011
    São Paulo
    Portal Onne was a Brazilian lifestyle website that was part of MSN Brasil's team of partners at that time.As a reporter, I executed and published notes and news reports for the Culture, Gourmet, Lifestyle, Sports, Decoration, Women and Fashion channels. I also covered big events like São Paulo Fashion Week and SWU Festival. In addition to that, I was responsible for producing content for social networks and blogs managed by the ONNE group: the e-commerces Brandsclub and OQVestir.

Veronica Schneider Skills

Social Media Project Planning Facebook Fan Page Strategies Web Content Blogues Facebook Project Management Presentations Marketing Digital Publicidade Online Indesign E Photoshop Digital Media Redes Sociais Digital Marketing Social Media Marketing Journalism Marketing Social Blogging Editorial

Veronica Schneider Education Details

Frequently Asked Questions about Veronica Schneider

What company does Veronica Schneider work for?

Veronica Schneider works for Cnn Brasil

What is Veronica Schneider's role at the current company?

Veronica Schneider's current role is Senior Content Strategy Manager.

What is Veronica Schneider's email address?

Veronica Schneider's email address is ve****@****ail.com

What schools did Veronica Schneider attend?

Veronica Schneider attended Espm Escola Superior De Propaganda E Marketing, Universidade Anhembi Morumbi.

What skills is Veronica Schneider known for?

Veronica Schneider has skills like Social Media, Project Planning, Facebook Fan Page Strategies, Web Content, Blogues, Facebook, Project Management, Presentations, Marketing Digital, Publicidade Online, Indesign E Photoshop, Digital Media.

Who are Veronica Schneider's colleagues?

Veronica Schneider's colleagues are Roberto Manfré, Luísa Martins, André Francisco, Rosamelia Scudere, Daniel Morales, Francielly Barbosa Da Silva, Fabi Fernandes.

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