Scholle Sawyer Mcfarland Email & Phone Number

Editor of the Oregon Stater, Oregon State University's award-winning magazine for alumni and friends, reaching about 200,000 readers three times a year.

Portland, Oregon Area

• Author of books on Apple technologies, including the Mac OS, Siri, Calendar and Reminders. These action-oriented books explore what tasks readers can accomplish as well as anticipate and help solve problems.
• Produced companion videos to bring topics to life while cross-promoting books on YouTube.
• Edited books on a wide range of Apple products and technologies.

Portland, Oregon Metropolitan Area

• Editor of Portland State University's award-winning alumni magazine, Portland State Magazine, which during this time reached 144,000 readers twice a year.
• Redesigned magazine to include visual storytelling and a variety of points of entry.
• Launched online magazine and email newsletter.
• Managed editorial calendar, production schedule, and contracts.
• Mentored graduate assistant.
• Edited weekly faculty and staff newsletter.

Portland, Oregon Area

• Senior editor for the most trusted source of information about Apple technology. During this period, Macworld was published both in print and as a website, averaging 6 million unique visitors and 15 million page views.
• Conceptualized, assigned, and edited how-to and feature content for Macworld, consistently creating stories that were among the most viewed parts of the site.
• Tracked reader engagement and used feedback to optimize coverage, bringing readers more of what they loved.
• Developed and maintained roster of freelance writers with specialized subject knowledge.
• Created regular how-to videos demonstrating techniques and tips.

Vancouver, Washington

• Taught undergraduate classes in beginning and advanced news reporting and writing.
• Served as advisor to the weekly student newspaper, The Independent.

San Francisco Bay Area

• Supervised Features and How-to departments of the magazine, building a collaborative and tight-knit team of editors as well as managing department budgets and schedules. Macworld’s print circulation during this time.
• Managed editorial calendar to ensure we had appealing and news-worthy cover content.
• Served as part of the cover team, writing headlines and brainstorming cover imagery.
• Trained and mentored junior editors.
• Worked on the leadership team to develop the magazine's digital strategy as the industry underwent major changes.

San Francisco Bay Area

• Worked my way up from Assistant to Senior Editor, eventually becoming the manager of the magazine's Features department.
• Exercised strong planning, packaging, and structural editing skills, as well as the ability to work closely with the Art department to communicate ideas visually.
• Worked with Macworld's Lab to research and create test plans for large product roundups.
• Coached junior editors.

San Francisco Bay Area

Co-taught graduate classes in online journalism. Subjects included basic HTML programming, site design, and digital literacy. Students in Intro to New Media Publishing designed their own story web sites. Students in Advanced Web and Information Design designed and implemented a web site project for a client.

San Francisco, California, United States

Covered desktop publishing topics and edited how-to articles for MacUser until its merger with Macworld magazine.

San Francisco Bay Area

As a stringer, I provided reporting for breaking news. Notable assignments included the death of Jerry Garcia, the Unabomber investigation, and the announcement of the O.J. Simpson trial verdict.

M.J., Journalism

Activities and Societies: Research Assistant to Clay Felker and the Felker Magazine Center; Winner Society of Professional Journalism Mark.

B.A., History

Activities and Societies: High Honors in History