Schoschanna Von Bastineller Email & Phone Number

United States

Remote

B2B marketing consultancy that helps you: - Connect the dots between marketing and Sales for SQLs that turn into Revenue- Scale marketing activities on the various touchpoints across the whole customer journey - Making strategy a reality and turning insights into action- Break down barriers of marketing specialisation to deliver true omnichannel B2B marketing that maximises your investment- Reach more potential customers and add value to existing ones through a range of expertly-managed online and offline eventsCurrently amongst others proud to be supporting the teams@- Uberall: leading location Marketing Services Solution- Sharpist: the leadership Coaching Solution- Xentral: ERP Software for your business growth- Faktor3: Germanys leading Agency for integrated communication and events

The B2B Practitioners is a Growth Advisory for B2B tech companiesWe are Go to Market experts who have delivered successful B2B Go-To-Market (GTM) and growth strategies at companies like Celonis, Adjust, Sequoia, Tiger Global, Bessemer Ventures, Project A Ventures, Rocket Internet, and many others.With decades of industry experience, we have successfully launched hundreds of B2B products across Europe, elevated GTM strategies, optimized buyer journeys, and generated millions in revenue. We understand various growth stages, business models, and team setups and know what excellence entails.Operating as part of your team, B2B Practitioners identify and solve growth challenges. Forget about agencies siloed from your team. Opt for a shortcut to successful GTMs and avoid pitfalls. Jump-start your organizational learning with the ideal setup for your individual stage, augmenting or substituting roles in your organization.

International

As the founder of Dust, Dance & Dazzle, I spearhead unique brand activations designed to captivate audiences at festivals and dynamic events. Our signature service blends exceptional makeup artistry with sparkling entertainment concepts, making each event an unforgettable spectacle. We help brands engage more deeply with their audience through immersive experiences, underscored by our professional glitter makeup services. Each activation is crafted to enhance brand visibility and create memorable interactions, ensuring that every event we touch turns into a vibrant celebration of creativity and connection.

Berlin, Germany

Description- Lead and coach a team event managers, German marketing & sales steering - Full ownership of the event and communication strategy for Germany including roadmap development and overseeing of execution - Define, plan and implement live, virtual and hybrid events (130+ events per year) including analyzing event success & ROI reporting - Develop new strategic partnerships, lead negotiations and stakeholder management & liaison - Development of 360-degree marketing plans accompanying the events - Originate new event formats including live stream production of political panel discussions - Budget responsibility, controlling and supervision

Hamburg Area, Germany

- Build & launch a new events venue inside an old ferry terminal from the ground up including all processes around business development, strategy, pricing, promotion, customer relationships & collaborations with partners - Conceptualise, plan and sell creative event concepts to customers & manage budgets - Manage event execution on site including: all logistics, venue management, vendor liaison, management of event staff, food & beverage as well as post event follow up

Hamburg Und Umgebung, Deutschland

- B2B marketing and event marketing for Google Partners- Define and implement marketing and communication strategies for the DACH region- Lead all DACH communications via direct mail, email, social media including content&creative development as well as production - Strategic planning and execution of events (on & offline) reaching 4000 SMBs at a time- Development of Digital media strategy with cross channel media plans including budgets - Agency relationship management and establishing of partnerships with external partners as well as vendor management - Development of integrated social media communication strategy evaluating platforms and channels to grow userbase, ongoing management of social properties +100% growth YOY

London, Großbritannien

- Managing the long-term strategic development of a client portfolio on the Marketing Cloud platform that spans multiple verticals including Retail, FMCG, Telco & Finance- Collaborating with internal Product and Marketing teams to deliver insights from customers that adds value and focus to the product development roadmap- Planning and execution of customer and internal events- Consulting with senior customer stakeholders to scope, define and execute successful marketing initiatives in three core areas of social media – listening, publishing and engaging- Using product expertise in Radian6 and Buddy Media to establish relationships at all levels of the customer organization and their agencies to effectively measure and report on product adoption, social KPIs and performance in social- Analyzing customer insights to design and deliver end-user outreach initiatives, support and training services ensuring all clients within my portfolio are realizing maximum return on investment- Assisting Sales team in closing pipeline by demonstrating the value of our Customers For Life organization in achieving success on the platform- Owning the full post-sales customer lifecycle from onboarding, on-going development to contract renewal. Demonstrated immediate success working with several clients to further develop their activities in social that will lead to increased investment in the Marketing Cloud platform

Singapore

- During a 6month period in Asia I helped establish the Singapore based Customers for Life Team including the sourcing, certifying and managing of partners and re-sellers and training of new internal employees- Starting out as the only Customer Success Manager in the region I was leading all post-sales account planning and management for our customers in Southeast Asia while focussing on guiding them on successful use of Marketing Cloud technology that maps to their broader use cases and marketing/business needs- Assist the Singapore based sales team with RFP responses, product demonstrations and sales pitches for Marketing Cloud deals- Collaborated with internal Product and Marketing teams to deliver insights from customers that adds value and focus to the product development roadmap and allowed Marketing team to use customer stories as PR material- Planning and execution of customer and internal events

London

London, Großbritannien

- Event planning and organization, including managing correspondence with the event organizers and suppliers, sourcing and briefing of all suppliers- Following up and maintaining schedules, updating project plans- Maintaining budget file and contacts lists- Assisting with registration, supplier and venue liaison, guest inquiries and requests

- Internship, Project Management, event organization of an investor's fair- "Börsentag Hamburg" is the 2nd largest investor's fair in Germany. The fair is organized by students in cooperation with the Hamburg Stock Exchange.- As 1 of 2 event managers, overseeing a team of 8 direct reports- Planning and implementation of an marketing- and PR-strategy for the fair - Key Account management and support to the exhibitors- Sales of stand space, advertising space, and speaker slots- Organization of the Catering Services and the Client Entertainment

Hamburg Und Umgebung, Deutschland

- Help develop strategies to increase customer retention- Oversee promotions & event and supervise teams of 4-6 point of sale promoters on site- Coordinate promotions & represent the brand on different events

Hamburg Und Umgebung, Deutschland

- Support planning of promotional activities & events- Promoting the bank's products at events- Advise clients on financial services

Hamburg Und Umgebung, Deutschland

Support the manager in event planning and organisation of the Hamburger Alstervergnügen, one of Germanys biggest folk festivals.

Hamburg Und Umgebung, Deutschland

Internship, Journalism Research, writing and releasing of articlesGeneral office tasks

Education record

Summer Semester, Courses in Mediation, PR, Marketing, and American History

B.Sc, Media Management; Public Relations And Communications, Final

Bachelor Of Science (Bs), Mediamanagement

Activities and Societies: Hanseatischer Börsenkreis der Universität Hamburg (University Finance Club) 2008 - 2009 Head of Human Resources.