Michael Schottey Email & Phone Number

Palm Coast, Fl, Us

United States

Promotion to Sr. Director (June 2024)

United States

Palm Coast, Florida, United States

Varsity Slot WR/TE Coach, Senior Football Analyst, Junior-Varsity Offensive Playcaller, Social Media/Marketing Specialist (Previously Offensive Line Coach)

Freelance writing has appeared in Forbes, Sporting News, CBS Sports, Travel Advisor Magazine, TravelPulse, South Magazine, NerdStash, Ask Men and many other sites and platforms on a variety of topics, including sports, travel, lifestyle, men's grooming and fashion, entertainment and more.Served as Director of Operations for The Brawl Network, a small sports media company on a contract, short-term basis (2020-2021). Built content systems and distribution operations from the ground up, recruited high-level talent, launched strategic partnerships. Launched Nova Digital Marketing and Consulting (2019) as a boutique marketing and public relations agency handling a wide variety of services for local and national clients in real estate, business, law, publishing, civic organizations and non-profits. Areas of expertise include training, social media strategy & management, branding, operations consulting, scaling and more. Launched Mad Dogs Pro Football of Palm Coast (2019), a nationally recognized youth sports league serving over 1,000 children per year. Led conversion to 501c3 and have served as Director of Marketing, Vice President and Director of Development. 10+ years of hosting terrestrial radio and podcasting. Member of the Society of Professional Journalists (former board member of the Florida Chapter) and Pro Football Writers of America.

Fort Worth, Texas, United States

Newcastle Upon Tyne, England, United Kingdom

Palm Coast, Florida

Primarily handled content operations and business development for local boutique digital marketing agency and business incubator. Clients included wide array of local business across industries and national nonprofits. Coordinated with other departments for project support to meet the organization’s objectives and profitability goals.

Palm Coast, Florida

Managed communications division, established communications content on behalf of the city, including: writing press releases, developing blog content and creating social media posts. Tracked campaign analytics and maintained digital media archives.Developed city’s first-ever Strategic Communications Plan which led to a complete overhaul of branding and tone of communications efforts, multiple city logo redesigns, and division growth.Led hiring process, doubling the size of the division. Also managed professional development efforts for the division. Helped plan, organize and execute the city’s first-ever Hackathon.Served as city liaison to county and federal governments for Census 2020 as well as local health organizations, and the business community.

Established and directed strategic long-term goals, policies, and procedures for content on the web, mobile, etc. Moved from Freelance Writer position into leading the travel industry’s top trade publication within two years. Promoted each year from Sr Editor to Managing Editor to Director of Digital Content.Managed complete strategy shift toward digital publications and strengthened industry relationships which eventually helped lead to the company’s exit in late 2019.

Delivered high-quality written and video content and represented the brand in TV and radio appearances as well as on social media. Became the internet start-up’s first-ever paid writer (2010) and eventually one of its first 100 employees before leaving shortly after its sale to Turner Sports.Three-Time Dick Collins Award winner for sports writing.

Served as managing editor over 100+ writers. Recruited writers and interns to the site, supervised writers and oversaw content calendar and budget.

Write primarily about NFL, Detroit Lions, Sports Business, and NFL Draft. I have amassed over 600K reads and had my work recognized by SI.com, CBSSports.com, the Houston Chronicle, the National Football Post and more. Due to my work on Bleacher Report I have freelanced for AskMen.com, MLive.com, and Rotoworld.

Manage college students on the finer points of online sports writing, search engine optimization, self-branding, and social media.

I produced and hosted a weekly sports talk radio show in south-central Minnesota. (860AM KNUJ-New Ulm, KNUJ.net). Following college, the show moved to a podcast/syndicated format and was hosted online as well as on small AM stations around the country.

Bachelor Of Arts, Liberal Arts And Sciences/Liberal Studies

High School Diploma

Activities and Societies: Football, Wrestling, Track, Drama, Forensics, Student Government, Newspaper (Sports, News, Editor-in-Chief).