Senior Manager Operations, Marketing & Communication
Holding Ikke Sar - Casino & Leisure
Rotterdam Area, Netherlands
Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and digital content. Operating within the Dutch Gambling Law. Defined and evaluated casino product marketing collateral, programmes, and analyses. Tracked, projected and reported media planning, creative agencies and research agencies. Maintained communication with shareholder to ensure marketing activities aligned with business goals. Provided leadership and strategic direction for the entire company and ensure congruence with objectives in finance, organization, communication and marketing. Wide knowledge of gambling software and vendors within the European Union.