Christopher Schramm Email & Phone Number

Charlotte, NC, US

• Oversees Salesforce Account Engagement (Pardot) marketing automation platform and the day-to-day execution of multi-channel demand generation marketing campaigns for large ($24 billion) and small (tech start-up).
• Leverages Salesforce marketing automation tool, Pardot, for use with emails, landing pages, social media, drip campaigns, lead scoring, targeted funneling, and lead generation for multiple clients.
• Led partner demand generation programs to support revenue objectives of acquiring MQL and SQL that drive revenue and pipeline goals.
• Implemented a multi-channel email program for a financial client via segmentation, resulting in a 60% open rate.
• Expertise in video editing, HTML/CSS, print design, and other technology has led to time and cost-cutting up to 2000%.
• Develops lead generation campaigns utilizing paid search, paid social, retargeting/display, sponsored newsletters/emails, and content syndication.

Alpharetta, Georgia, US

• Performed lead Salesforce Pardot automation administrator responsibilities for $1 billion telecommunications B2B company (Vonage). Managed two million+ contact database for notifications, marketing, drip campaigns.
• Contract renewed/extended 16+ times. The position required replacement by three individuals.
• Led an effort to streamline webinar production during the COVID-19 epidemic, leading to a 1315% increase in webinar production and a 29% increase (average) in attendance year-over-year without delay.
• Organized mass email content to automated drip programs, freeing ~156 production hours per year.
• Solely designed and distributed 900+ unique mass designs in 2019, an 17% increase over the previous year.
• Distributed digital communication to 5.8 million emails in a single calendar year.

Southfield, Michigan, US

• Led marketing effort for B2B SaaS automotive, healthcare, EDI, and retail verticals, offering security, compliance, and VAR solutions. Maximized sales of new accounts and premium legacy clients through direct.
• Within three months of departure, my position required replacement by four individuals.
• Owned and deployed strategy, planning, and execution of end-to-end demand generation programs through content, webinars, emails, live events, nurture, marketing automation, paid media, and partners.
• Developed and managed Account-Based Marketing (ABM) strategy designed to proactively engage and attract multiple buyer personas of key target accounts.
• Led a marketing campaign that won Dassault’s “Partner Marketing Excellence” award and company bonus. This webinar series successfully sold to 88% of those in attendance.
• Implemented and managed on-site contract and payment agreements for live conferences leading to over $300K in revenue from the first two tradeshows.

Served as a freelance writer for various professional sports, acting as primary writer, editor, and researcher. The 60-70 articles produced featured a broad range of interviews, show reviews, history, photography, and observation and are featured online and in print.

Acted as lead designer for 200+ page monthly magazine distributed both online and in print. Rebranded and redesigned web site, log, and marketing collateral, leading to an extended life of the publication’s existence directly related to reduced costs of producing banner ads vs. print and enabling a broader footprint e-publication.

Worked with clients in establishing marketing materials, in both print and digital formats, for real estate and mixed-use projects. Researched alternate methods for marketing each project, giving the client alternates and choices for project. Came under budget on all large projects, allowing for extra time used to new marketing ideas and materials.

• Envisioned and executed a comprehensive marketing plan for a growing e-commerce company. Created DVD covers, video covers, postcards, programs, promotional spots, catalogs and ancillary print collateral.
• Played a key role in facilitating a move of all operations from a small, home-based location to a facility of over 12,000 sq-ft.
• Maintained in-depth project plans including detailed workbooks with continually updated task lists, contact lists, deadlines, and budgets.
• Consistently met client quality and timeline objectives on dozens of client project per year, ensuring publicly stated release deadlines were hit 100% of the time.
• Led a branding campaign that replaced generic items with company-affiliated ones—clothing with tags, DVDs with covers, mailing with labels—resulted in more public brand awareness.

Managed production implementation for Super K-Mart circulars. Specific expertise included layout/pagination, image editing, file proofing, final edit, pre-press, and file transfer. Organized work on servers and coordinated with outside printers. Collaborated in setting print production schedules, adhering to specified budgets, recommending layout.

Bachelor Of Science (B.S.), Advertising

Executive Education Certification, Digital Marketing