Gina Schramm Email & Phone Number

Baltimore, Maryland

Baltimore, Maryland, United States

Baltimore, Maryland Area

Led brand strategy and creative development for a roster of packaged goods, beauty, B2B, and spirits clients.Managed creative briefs, timelines, and assets to effectively represent clients’ brand voice across consumer touch-points, including: website development, digital ad campaigns, content/social media marketing, package design, marketing tools, and moreSupervised execution, analysis, and optimization of marketing plansProactive communication with clients to foster meaningful relationships and assure satisfaction Crafted profitable new business pitches and presentationsManaged account financesMentored and on-boarded Account Executives Drove social and digital media buying capabilities for the agencyGuided the award-winning package redesign for Tessemae’s (Communication Arts 2017 Award of Excellence)

New York, Ny

Developed marketing strategies leveraging MSLO’s assets including print/digital/social, events, retail, video, TV, radio, and book publishingEnsured all presentations, programs, PR outreach, and marketing materials met partner objectives and conveyed MSLO’s unique brand voiceAttended sales calls to effectively present cross-platform sales opportunitiesUpheld MSLO’s high hospitality standards among sponsors, press, and guests at events and meetingsLed process and communication streams across MSLO business divisions Worked with the syndicated research department to define, evaluate, and report program success metrics Monitored P+L for custom sales pitches and marketing programs2014 Marketing Team of the Year finalist, min’s Integrated Marketing Awards Nominated member of MSLO’s Employee Engagement Committee

New York, Ny

Collaborated with sales and marketing teams across 50+ niche brands to package cross-platform initiatives for key advertising accountsCrafted marketing materials to communicate corporate capabilities, editorial excellence, and reach

Led marketing strategy for non-endemic sales developmentStrategized events, retail partnerships and content development Managed and reconciled annual marketing budgetGuided marketing staff in NYC and Boulder to ensure best practices across events, presentations, and branding materials

Created strategies and presentation materials to drive revenue through print, digital, and event programmingCopywriting and design supervision of branding materials and sales tools Tracked and reported on consumer and industry marketing trends

Partnered with editorial, publicity, and senior management teams to pioneer franchise marketing programs such as Us Weekly’s Hot Hollywood Awards, Rolling Stone Live, and the Men’s Journal WeekendProspected and negotiated strategic alliances such as screening programs, retail partnerships, and Us Weekly’s sponsorship of the GRAMMY AwardsCoordinated marketing programs including custom events, in-book promotional pages, email blasts, sweepstakes, direct mail, sampling opportunities, and more Wrote client-facing proposals to communicate marketing capabilitiesActed as execution lead for integrated marketing programs Generated detailed production timelines and program recaps

New York, Ny

Supported events, category presentations, mailers, and media kit materialsPerformed administrative duties for marketing executives and their team(s)