Manage a team of programmers and data analysts who perform programming, software maintenance, user experience and troubleshooting on Shopify ecommerce site. Previously on the Adobe Commerce platform. Site has moved from $3M per year to $18M per year during my time. Manage web projects for our additional brands. Build and maintain various shopping feeds for sites like Google, Amazon and Facebook. Work with ERP team for platform connectivity. Maintain database health. Work on continuously improving SEO, site speed, and customer experience.

Mobile phone and radio test equipment manufacturer with ISO, ITAR and multilingual requirements. Built numerous web applications to improve communication between our instruments and support. Returned on contract basis to help build new ecommerce site.Wrote system to analyze web traffic and build list of previously unknown hack attempts.Developed a system that allows customers to pre-purchase software and allow them withdraw from their inventory.Managed project specifications and goals for launching a B2B site.

Company with a focus on Ecommerce though solid business practices and superior customer service. Provide project management, coding, website development and search engine optimization services as a sub-contractor for local marketing agencies.Provide both online and onsite technical support for customers.

Large new car dealership group including the #5 Ford dealership in the world.Evaluate, hire and manage multiple vendors related to online advertising.Effectively manage $500M online marketing budgets. Discover and implement new marketing channels.Manage social media campaigns spread over several brands.Build and manage online ad campaigns.Manage special projects such as mini sites and social impact projects.Online marketing personnel management, evaluation and hiring.Supervise and mentor college intern specializing in video production.Create and manage auto service sites that allow separate marketing plans to consumers which resulted in significant growth.Worked directly with the Ford Motor Company marketing division to help them implement my auto service strategy for all Ford dealerships in the US.

Test equipment manufacturer with ISO, ITAR and multi-lingual requirements.Tripled site visits through improved search engine optimization strategyIncreased dwell time on site by 60%Added level of security to system data with SQL stored proceduresUpdated data processes to increase speed of site 40%Completed data streaming project to cut down on software download timesImproved relationships with international divisionsTrack site security and hack attemptsImproved RMA system with ability for additional language supportThrough analytics I increased the amount of information we gather about our customersBegan Google Adwords campaign to increase number of conversions to leadsWeb personnel management and hiring

Luxury food purveyor and New York City iconDirectly supervised web team consisting of graphic artists, writers and online advertising managerReworked site to increase gross sales and traffic approximately 25%Wrote in house sales reporting software to better analyze product movementImproved presentation of food products by creating standards guide for food styling and copy writingIncreased conversion rate to 4.35% from 2.5% through improved customer experience Set single-day web sales record of $285,000; a 30% increase over previous recordIncreased size of orders 15% through better product suggestion logic in cart. Installed NetInsight web analytics to process log files and javascript tagging to track customer actions.Managed external team of consultants to effectively reduce the cost of site operationProject management over customer experience additions such as; custom gift baskets, reviews and stateless purchasingTracked site security and audited suspicious trafficCoordinated with print catalog team for sales and events

The premier camping and outdoor company in the worldI was the very first web employee for Coleman and worked to develop their first ecommerce siteLaunched site 3 weeks ahead of scheduleSet up process to coordinate with marketing department strategies for changes and additionsInstalled NetInsight to process from log files and javascript tagging. Linked NetInsight to site database to extract customer and product informationWrote tools to parse data that pinpointed fraudulent orders in real timeFirst year sales exceeded senior managements projections by 400%Double digit sales growth with lowest cost for sale for all sales typesDesigned the gear finder, spare part locator and first site search programDiscovered new type of credit card fraud and worked with MasterCard and law enforcement to document how to detect and prevent