Responsible for guiding Lure Creative's strategic growth, managing key client relationships and overseeing business operations, agency profitability and digital strategy. Key areas of focus include: • Direct all agency disciplines; client strategy, account services, creative, production, media, research, digital, HR and finance. • Attract and retain top agency talent. • Set all goals for the agency and ensure they meet and/or exceed expectations for financial performance. • Lead the development of short- and long-term budgets based on broad organizational and growth goals.• Develop and maintain a sound organizational plan and roadmap. • Ensure that the responsibilities, authorities and accountability of all direct reports are defined and understood. • Recommend and manage change(s), as required by the development and growth of the business. • Work with clients on their vision for online marketing and turn that into an effective digital marketing strategy.• Provide critical thought leadership and expertise of digital strategy from concept, design, and customer journey, to implementation/launch of a range of digital platforms.• Lead and manage digital marketing team for growth, change and success.• Oversee vendor relationships – sourcing new partners and new technology, regularly monitoring performance.• Partner with internal team leaders and client team leaders to develop, implement, and/or optimize effective online campaigns and digital marketing strategies that drive traffic, increase conversion, and expand sales.

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Senior level leadership and guidance for the interactive marketing plans for a top pharmaceutical company. Lead in the development internally, and with agency partners, of integrated solutions offered from Intouch through research, analytical metrics and strategic insight. Oversee planning, execution, management and analysis of digital marketing campaigns. Responsible for meeting all campaigns’ financial impact on budget, target goals and objectives for both the client and for Intouch. • Daily interaction with client and agency partners - responsible for building and maintaining strong partner relationships and serve as the key contributor for the client’s day-to-day issues and projects. • Cross collaboration with internal departments (project management, business systems analysis, creative, analytics, social media, design and development, media, technical strategy, others) to achieve fully integrated marketing campaigns. • Day to day business management of accounts - budget oversight, timelines, reporting, strategic marketing direction, project management, others. • Management / supervision of account team - training and development as well as oversight of projects.• Core participation in / management of strategic discussions, thinking, creative briefings, project definition and specifications. • Drive long term client planning aligning with client / brand objectives and goals. • Oversee all digital initiatives - websites, iOS and Android apps, SEO, analytics, media, CRM, social media, others.

Oversee and guide the development of innovative and highly effective digital and social marketing strategies, communication plans, and integrated solutions. Lead, shape, and expand client strategies and tactical planning initiatives across digital and social marketing channels. Drive deep and impactful digital and social strategy, and execution and optimization of campaigns, to build brand awareness, thought leadership, demand generation, conversion, and retention for a wide array of clients (B2C, B2B, national, international) spanning numerous business verticals. • Formulate, recommend and implement innovative and integrated digital marketing programs and campaigns, spanning web, mobile, social, search, and others. • Develop digital and social strategy and targeted multi-channel programs for clients that help them successfully build profitable, long-term relationships with their customers.• Manage all digital marketing campaigns and social media strategy for clients.• Improve the customer / user experience across multiple channels including web, social and mobile to create a competitive advantage for our clients’ brands.• Work proactively with clients to explore and identify ways to integrate social media into overall digital marketing strategies and campaigns. • Manage digital projects from initiation and validation through design, content development, staging, approval, production and reporting metrics. • Partner/ collaborate with cross-functional, internal teams and external resources to support a diverse pipeline of digital and social projects.

Lead / direct clients in digital strategy. Enhance consumer experience, build engagement, drive loyalty and increase retention. Define clients business needs / goals and develop strategies that will achieve their goals. Brand Management Budget and P/L ManagementClient ManagementCross-Channel IntegrationCustomer AcquisitionProject Definition and SpecificationProject ManagementROI / Metrics Reporting and AnalysisStrategy and Planning

Oversee all aspects of Digital group / services - management of all Digital projects and budgets, policies and procedures, staff, etc. •Leverage current and emerging technologies to determine interactive strategies that will support client needs and drive client and internal success.•Strategic planning and project management for accounts.•Lead proposal development for interactive engagements.•Participate at a strategic level on the execution of initiatives to ensure alignment with interactive strategy and business goals.Digital marketing initiatives - web site development, web site traffic growth, web site UI, lead generation, CMS, loyalty / retention programs, etc. Digital strategic recommendations / consulting to prospects, clients, and internal teams. Business plans and sales strategy development - growth and profitability.

Strategic planning and day to day management of digital campaigns for over 30 B2C and B2B clients. Specific duties include the supervision of internal staff, daily contact with clients, creation of web marketing strategies and recommendations, preparation of project estimates, research and analysis of marketing campaigns effectiveness, project management / project coordination with internal teams and external vendors.