• Led marketing programs for a venture-backed cryptocurrency trading platform with $1B+ in transactions. • Directly manage and oversee full-lifecycle marketing programs from the ground up, including multi-million ad campaigns, complex email automations, purchase funnels, large dataset analysis and financial modeling.• Instrumental in developing, launching and promoting the world's first online trading platform for crypto assets inside retirement accounts.

First employee and Head of Marketing at HealthNetwork.com. Helped build the business from 0 to 17 million annual users by creating large-scale, multi-channel marketing programs from the ground-up.

• Spearhead all advertising programs for a fast-paced $600MM weight-loss ecommerce company including SEM, display, social, email marketing, etc• Lead direct-response & conversion programs inclusive of remarketing, analytics, landing page optimization, email campaigns, lead generation, audience segmentation, etc• Direct ecommerce abandonment and optimization programs• Results: Spearheaded a shop cart abandonment program expected to generate $4MM+ in annual revenue• Results: Launched remarketing programs that created $600k in revenue

• Senior Manager for So. Cal.’s largest media group inclusive of a highly diverse portfolio of products: LA Times, latimes.com, LA Times Magazine, Brand X, The Envelope, Travel Show event (largest in US), Festival of Books (largest in the US), The Envelope Screening Series, and LA’s Food & Wine event• Direct $23 million in media strategy covering all traditional media, mobile, online, SEM, apps, social, and barter/trade• Manage creative development of consumer-driven marketing projects including branding, content promotion, and event marketing• Developed and launched a cutting-edge marketing idea that generated 500M PVs and $80k in revenue

• Led marketing strategy for $7 million in spending across several brands and products/services • Managed PR firm and Ad Agency creative development for radio, print, direct mail, viral marketing, trade shows, and sales collateral • Analyzed direct response statistics to determine customer attrition, acquisition costs, ROI, sales trends, average cost-per-product, and lifetime values• Streamlined media and creative processes increasing ROI by 250% in one year Developed and negotiated strategic partnerships with marketing providers including advertising agencies, public relation and research firms, media partners and telemarketing, and production vendors

Clients: Lexus Automotive (National Dealer)• Managed the development of TV, radio, print, and outdoor advertising for Lexus including writing creative briefs, managing budgets, developing production schedules, selling/presenting work, and attending production shoots • Responsible for production budgets of $3 million• Generated $75k in annual cost savings by reducing the production cycle of new ads