Maria Schroeder Email and Phone Number

• Utilized data-driven insights and social media analytics tools to track and analyze key metrics, optimize content performance, and drive continuous improvement.• Identified industry trends and emerging social media platforms, continuously evaluating new opportunities for brand visibility and implementing innovative strategies, resulting in over a 700k follower increase on TikTok.• Managed influencer marketing campaigns to drive brand awareness and increase fan growth, resulting in over 8M total video views across content posted during the 2023 season.• Served as the lead for partner social posts, generating $1.3M in revenue via digital deals which included social series earning over $3.67M in attributed brand value during the 2023 season.• Collaborated cross-functionally with internal teams and external partners to provide regular reporting and insights highlighting key performance metrics, campaign effectiveness, and actionable recommendations for future initiatives.• Led overall player marketing efforts, working with the players to promote and grow their brands on both their personal channels and through Red Sox channels.• Led digital content for key cross-functional seasonal tentpoles including Spring Training, Opening Day, All-Star Game and Postseason.

• Managed day-to-day of all Red Sox social media channels and platforms.• Managed and mentored In-Game Social Media Producer.• Used various analytics tools to institute a regular social reporting system to help guide brand’s overall social and digital strategy.• Assisted in ideation of how to diversify and expand the Red Sox brand.

• Developed, oversaw, and managed the brand’s social media strategy leading to the Red Sox ranking Top 5 in MLB in overall engagement across Facebook, Twitter, Instagram, and TikTok.• Created and maintained a detailed social media content calendar.• Grew TikTok following from 75k to over 596k in the span of a year and a half.• Worked closely with sponsorship team to develop new sales opportunities that monetize owned social and digital assets.• Collaborated with Creative Services and Red Sox Production departments for digital initiatives that promote and enhance the Red Sox brand.• Helped launch first ever City Connect uniform reveal and campaign in collaboration with MLB and Nike.

• Executed in-game social media strategy for @RedSox accounts to enhance fan interaction and experience• Used Major League Baseball’s Fanalytics tool to tag and archive social media posts to assist in future analytics reports• Increased impressions per tweet by 55% YoY and engagement per tweet by 51% YoY• Developed graphics using Adobe platforms to be distributed across Twitter, Instagram, and Facebook• Wrote creative content for use across social media platforms while adhering to and enhancing brand voice

• Worked with Comcast Ad Delivery service to send commercial spots to network partners and ensure they arrived on time to run during Postseason games• Created affidavit requests and analyzed results to see where MLB creative assets ran across TV and radio inventory• Produced detailed media valuation summaries for 56 MLB initiatives to convey total value of national advertising efforts to key stakeholders• Contributed ideas for 2019 All-Star Week activations to promote unique aspects of the host city with baseball • Scheduled spots as pre-roll and mid-roll on owned digital assets to promote MLB initiatives and products

• Crafted original articles about the New York Jets to help increase website traffic, fan engagement, and interaction.• Edited articles using Wordpress post editor to ensure best SEO practices.

• Researched issues and topics related to benefits of community banking and wrote blogs to increase customer traffic to the bank’s website and social media pages.

• Assisted with marketing strategy of new money transfer app to increase customer knowledge and drive use of the product• Developed social media posts on the bank’s blog and social media sites to encourage customer engagement• Proofed and edited social media content developed by marketing firm to ensure accuracy of information and consistency with brand voice• Authored articles for newsletter publication to keep employees and clients up to date on activities of the bank• Developed taglines for future ad campaign to promote the bank’s brand and core values

• Created social media content for Twitter, Facebook and LinkedIn to increase company’s online presence• Researched HR topics and generated new content to be added to blogs to provide clients with relevant up to date information• Carried out blueprinting project to identify potential clients to help increase profits and imported their information into the Salesforce interface• Gathered competitor pricing details and created a comparative spreadsheet to aid in management pricing decision

• Facilitated clean-up of customer information files to ensure consistent data collection company-wide and compliance with FDIC standards • Created branch-wide documentation system to better organize customer account records