Senior Digital Designer, Office Of Global Marketing
Evanston, Il, Us
- Design/develop web templates for our WordPress CMS (NUsites).- Create, develop, and manage content for Northwestern University's web presence.- Create monthly digital analytics reports for the University.- Coordinate web projects across departments. - Conduct user-trainings for SEO and CMS systems.- Create custom HTML email templates for e-newsletters and announcements.- Develop and execute online strategies that include search engine optimization, keyword search, search engine marketing and social media.- Responsible for creating good relationships between clients and the University.- Create print/web graphics using the Adobe Creative Suite.- Effectively communicate and teach complex digital concepts within the University.- Develop and align University and external partners on success metrics for digital initiatives.- Develop and manage editorial/content calendars, including assets, to drive engagement. - Support other University-wide projects as needed.