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Creative professional well-versed in engaging stakeholders through a variety of internal and external communications channels, tools, and tactics, including video, digital (web, email, and social), print, live events, and media relations (PR). Highly collaborative team player with a knack for building professional relationships and coordinating effectively across global, matrixed organizations, and external agencies. Stay cool under pressure and thrive in fast-paced, deadline-driven cultures. Juggle multiple roles and undefined work environments with ease. Friendly and approachable leadership style. Areas of Expertise: ► Internal and External Communications► Organizational Change Management (OCM), PROSCI Certified ► Project Management and Leadership► Analytics, Metrics and Measurement Software Skills:► SharePoint site development and administration► Microsoft Office Suite: Teams, Stream, Viva Engage, Word, PowerPoint, Excel► Email Marketing: Salesforce, Poppulo, Act-On► Video Editing: VideoScribe, Final Cut Pro► Service Now
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Associate Manager, Employee CommunicationsBest Buy Sep 2024 - PresentRichfield, Minnesota, Us -
Senior Communications Specialist, Ocm3M Mar 2020 - Jun 2024St Paul, Mn, Us3M Communications Contractor | York Solutions, LLC | March 2020 - Aug. 2020Senior Communications Specialist | 3M | Aug. 2020 - June 2024Acted as primary IT communications resource for 2 top strategic programs: spin-off of 3M’s $8B health care business and cloud transformation program. Developed and executed global communications strategies, managed programs’ editorial calendars, maintained multiple digital communications channels, created content, and reported metrics. Worked as a Communications Consultant through York Solutions, LLC March 2020 - August 2020; hired as a full-time 3M employee August 2020. Selected accomplishments: ► Worked cross-functionally to create and launch new IT intranet experience and onboarding materials used by 20K employees during 3M’s health care spinoff, ensuring stakeholders had resources to quickly and independently solve computer, email, and access issues. ► Directed communications strategy for 5 IT project leads, reducing workload by developing standardized communications templates and editorial schedule; coordinated 1.8K+ communications across 57 migration waves, ensuring consistency and timeliness.► Automated customization and distribution of individualized emails, saving 106 hours in administrative work throughout program's duration and reducing time to publish emails 90%. -
Senior Digital Communications SpecialistCargill Dec 2017 - Mar 2020Wayzata, Minnesota, UsPresided over communications channels, tools, and metrics for global IT strategic communications team. Worked internationally to project manage employee events, wrote, and edited employee-facing communications, and managed 2 external, WordPress-based websites. Maintained vendor partnerships.Selected accomplishments:► Took over IT’s regional internal communications and oversaw work of 4 internationally-based consultants (interim role, 2018 - 2019), collaborating and driving consistency across employee-facing communications in APAC, EMEA, LATAM, and US.► Spearheaded transition to new email marketing platform and worked cross-functionally to develop updated templates and provide staff training, improving email open rates 16% by piloting new functionalities.► Overhauled employee-facing website and moved Global IT to more user-friendly SharePoint platform, significantly reducing time needed for site maintenance and sub-site creation. -
Senior Marketing SpecialistShophq Apr 2013 - Sep 2017Eden Prairie, Minnesota, UsLed public relations (PR), corporate marketing, and communications initiatives. Administered multiple project timelines, vendor relationships, and multi-channel marketing campaigns. Managed positioning for hundreds of brands across multiple product categories and partnered with vendors to debut brands at ShopHQ.Selected accomplishments:► Worked directly with Universal Pictures and managed marketing partnership, developing print advertisements that earned 12.3M impressions.► Grew ShopHQ’s private label credit card (Evine Card) and helped drive $119M in annual card revenue by co-managing acquisition strategy and marketing collateral, and overseeing various aspects of card’s rebrand.► Led large-scale, external-facing corporate contests and sweepstakes by developing strategy, delegating tasks, and managing cross-functional project team of social, email, web, and broadcast marketing professionals, executing most successful contest on record. -
Marketing Communications SpecialistShophq Feb 2012 - Apr 2013Eden Prairie, Minnesota, Us
Carl Schroeder Skills
Carl Schroeder Education Details
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St. Cloud State UniversityMass Communications
Frequently Asked Questions about Carl Schroeder
What company does Carl Schroeder work for?
Carl Schroeder works for Best Buy
What is Carl Schroeder's role at the current company?
Carl Schroeder's current role is Strategic Communications Leader.
What is Carl Schroeder's email address?
Carl Schroeder's email address is sc****@****ate.edu
What is Carl Schroeder's direct phone number?
Carl Schroeder's direct phone number is +195294*****
What schools did Carl Schroeder attend?
Carl Schroeder attended St. Cloud State University.
What skills is Carl Schroeder known for?
Carl Schroeder has skills like Retail Branding, Marketing Communications, Marketing Strategy, Electronic Retail Marketing, Corporate Communications, Creative Writing, Writing, Ap Style, Internal Communications, Project Management, Social Media, Brand Positioning Strategies.
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