Launched Roundel, Target’s retail media network at Newfronts 2019, Cannes Lions, Advertising Week, and CES. Maintain close working relationship with Roundel Partner Solutions Group to understand their needs and to develop strategies and resources that create brand awareness, deepen client relationships, and drive revenue. Implemented industry best practices that allow Roundel Marketing to operate at more efficiently and scale across multiple channels including web, email, print, LinkedIn, and tentpole advertising industry events. During covid, quickly pivoted to create custom virtual experiences and stories-in-a-box sales enablement tools allowing reps to engage clients in lieu of in person meetings. Experiences refreshed over three-year period with an overall client satisfaction score of 4.8/5. Halloween story-in-a-box received B2B Marketing Gold Award.

More Than Sports is a philanthropic sports marketing agency that empowers professional athletes to support the causes they care about by creating and providing tools and resources necessary to rally fans, raise awareness, and money. With More Than Sport, I developed and executed multiple global campaigns raising funds for multiple charities by offering once-in-a-lifetime experiences with world class athletes in premier destinations. Wearing multiple hats, I was responsible for building and maintaining relationships with athletes, web design and development, project management, social media promotion, campaign analytics and recaps with several campaigns operating simultaneously in South Africa, Australia, Bahamas, U.S. mainland, and multiple Hawaiian islands.

Direct best-in-class mobile marketing experiential tour to achieve greater results while increasing efficiency. Implemented industry best practices yielding 37% decrease in year-over-year operating budget. Re-engineered the creative and overall experience to increase conversion rate by over 500%, $2M in long-term revenue, and 3.2x ROI. Successfully navigated and built bridges across multiple teams to develop and pitch new business plans, ultimately getting buy-in and consensus from senior leadership and executive team.Led development of new Sports Marketing channel to recruit athletes from the NFL, NBA, and NASCAR to increase brand awareness and raise fund's on behalf of World Vision. Signed World's Vision's first ever NFL ambassador who continues to donate his time, influence, and money, on behalf of humanitarian causes around the world.Researched, developed, and sold-in World Vision's first ever virtual reality experience, creating an entirely new fundraising channel. These experiences take people from the comfort of their normal environments to spend a day in the lives of those less fortunate.

Integration of Experiential Marketing programs with digital and social platforms to extend reach and effectiveness. Worked closely with strategy and analytic teams to sell-in programs, create and measure KPIs, determine ROI, and optimize programs for future campaigns.

Responsible for selling entire portfolio of Experiential Marketing services into new accounts. Travel weekly to present capabilities, strategic solutions, and strengthen client relationships. Won the largest Experiential Marketing program to hit the road for 25-city GM ride and drive tour. Broke into new accounts and won new business with AT&T, US Bank, Capital One Bank, Visa. Lead creative teams to develop strategic solutions and design presentations that wow clients. Cross functional leadership across disciplines to drive from opportunity identification to sold. Forecast program budgets and inform company directors and on operational decisions. Successful brand management across several industries: auto, telecom, retail, financial, CPG.

• Designed innovative marketing programs that achieved and exceeded client objectives• Created team templates: budgets, production schedules, agendas, recaps, case studies• Actively managed and maintained vendor relationships ensuring best available resources• Staff management: recruiting, screening, hiring, training, accountability, and mentoring• Negotiated fees and deliverables with suppliers and venues, guided contracts through legal• Established and managed all program budgets; delivering high results and profitability

Manage nationwide mobile marketing tours and in-market campaigns for the world's top brands including Cadillac, Saab, Chevrolet, Ford, Volkswagen, Coca-Cola, Verizon, and more.