Creative Content Manager
CurrentStrategize, develop, and implement creative and compelling digital and print B2B and B2C marketing content to drive improvements in awareness, engagement, and revenues. Manage timely completion of complex projects, coordinating team workflow and client communications to ensure compliance with expectations and brand standards. Conduct research to ensure information accuracy in highly technical industries with strict regulatory requirements. • Orchestrated comprehensive website content… Show more Strategize, develop, and implement creative and compelling digital and print B2B and B2C marketing content to drive improvements in awareness, engagement, and revenues. Manage timely completion of complex projects, coordinating team workflow and client communications to ensure compliance with expectations and brand standards. Conduct research to ensure information accuracy in highly technical industries with strict regulatory requirements. • Orchestrated comprehensive website content overhaul, redesign, and search engine optimization for industrial automation client.• Formalized project management for a key client via written procedures and online tracking of tasks, milestones, and timelines.• Built the same client's knowledge base of standards, processes, and materials for fast and accurate reference.• Planned and wrote pilot content marketing program materials of all lengths for emergency travel assistance product.• Devised microsite, landing page, and email strategy and content for pilot insurance email marketing campaigns.• Produced all emails for a client company's initiative to communicate with customers throughout a 17-step insurance underwriting process.• Established social media presence, processes, calendar, and library of posts from the ground up for insurance client.• Instrumental in creation of initial marketing collateral for launch of two key new client accounts. Show less
