ShapeNotion is a boutique 3D design studio, active in the fields of branding, advertising and content creation. We help innovative companies in the tech industry drive engagement with their audience through captivating brand storytelling.

Brand Strategy: • Collaborated closely with the Heads of Product, Marketing and Sales to define key messages, value propositions, Ideal Customer Profiles (ICP), and product positioning (Microsoft 365, Asana, Notion)• Conducted comprehensive market research, competitor analysis, customer journey mapping, and customer segmentation to inform brand strategy and achieve product-market fit• Created and implemented tone of voice guidelines for unified brand personalityContent Creation: • Directed and contributed to content creation projects, providing B2B & B2C copy as well as graphic / motion design for materials such as product showcase videos, case studies, checklists, content portfolio brochures, slide decks, how-to guides, and one-pagers (Adobe Creative Cloud, Canva)• Supervised a team of working students and steered external agencies to create content for social media, company blog and paid ad campaigns (Google Ads, LinkedIn Campaign Manager)User Experience Copywriting:• Collaborated with UX designer on wireframing and prototyping screens for upcoming product features (Figma, Zeplin)• Managed the localization of the product UI for English-speaking customers, ensuring adherence to usability best practices and tone of voice guidelines (JIRA, Airtable)Web Design & Content Management System (CMS): • Redesigned the company website following SEO best practices and implemented further on-page optimization by creating new landing pages and targeted content (WordPress, CSS)Customer Relationship Management (CRM): • Developed and distributed monthly newsletters for various customer segments, built and maintained automated email workflows for lead generation (Hubspot)

Graduate Research Assistant in Motion Capture & Laboratory Phonology Group, working on the following projects:Variation in Situated Interaction (Collaborative Research Center "Register")• data management and pipeline development (R, Python)• experimental design and implementation (PsychoPy, OpenSesame, IBEX) • audio-visual stimulus design (Adobe CS, Blender, Unreal Engine, DaVinci Resolve)Phonetic and Phonological Variation in Berlin Kiezdeutsch• transcription and phonetic annotation of spontaneous speech data (BAS, PRAAT, ELAN)• maintenance of multimodal speech corpus

Research Assistant in Syntax & Lexicon Group, responsible for:• morpho-syntactic annotation of data collected from German text corpora• compilation and maintenance of cross-linguistic database leading up to public release