Gustavo Schujman Email & Phone Number

Washington D.C. Metro Area

Managed an annual marketing budget of $750K. Developing market campaigns to help the division achieve 50,000 registrants from 95 countries and 6,000 paper submissions for Optica Events.

United States

I've driven AAA's brand growth by strategizing and executing impactful digital campaigns.

Washington D.C. Metro Area

Responsible for the strategy, design and execution of 9 marketing educational accounts both domestic and international. Lead product creation and integration, new business development, P&L standardization and strategic vision while increasing marketing share by 6% for the portfolio through direct marketing integrated channels with a concentration on lowering customer acquisition costs and increasing customer loyalty. Drive direct mail, digital, social media, and international sales developing detailed data strategy, testing strategy, financial forecasting and a multichannel communications strategy.

Washington D.C. Metro Area

Generated new product development to accelerate company growth and product diversification for an accounting software company that focuses on real-estate projects. Responsible for brand development, web site traffic growth, product management and market analysis. Develop Direct marketing Campaigns, lead generation, marketing plans, sales support materials, press releases, internal communications, contracts management for a $10 million/year government contracts goal achieved. Conceptualized and implemented Customer Relationship Management (CRM) marketing plans and campaigns that increased customer touch points and product revenues by 4.5% over the year cycle. Drove campaigns from inception to completion, including developing a detailed data strategy, financial forecasting and an integrated communication strategy. Developed brand recognition and product diversification into the Hispanic community.

New York City Metropolitan Area

Lead the Latin American and Caribbean Marketing Department efforts focused on creating and optimizing strategies, product line execution, competitive analysis and business development initiatives. Responsible for a 13 members staff, strategy, execution and analysis of all company-wide products serving LAC region. Managed a $90 million budget with ROI generation of over 400%. Responsible for the strategy, design and execution of 180 conferences/trainings annually. Built strategic partnerships with key database providers, associations and local media that increased the sponsorship revenue in 720%.